Nick Alexander Email & Phone Number

- Lead consultant for high-profile, high-revenue projects.- Delivering value across 20+ diverse initiatives involving CDP (customer data platform), various martech tools, and data warehousing projects. - Provide coaching to ramp up new analysts and upskill current analysts/consultants.

I owned the marketing strategy for the launch and expansion of Cigna + Oscar, a B2B joint venture for small businesses. My accomplishments also included the deployment of sales enablement programs, product marketing, messaging & positioning, paid media campaigns, and broker marketing. Throughout, I optimized the use of an 8 figure budget to reach.

Greater New York City Area

I built the marketing strategy and deployed tactics to acquire 175K+ new members across several regions and health insurance product lines.

Greater New York City Area

• (acquired by Newell Brands)I built the marketing function and drove lead gen. I relied heavily on data to make smart decisions and led a team focused on treating our customers with compassion.Achievements
• Collaborated with sales, leadership and Newell brand strategists to identify new markets for Bond’s B2B and B2C products
• Developed go-to-market plan for Bond’s mobile app, reaching our year’s acquisition goal in just one month
• Delivered new product positioning informed by client/prospect interviews and industry research which decreased cost per lead by 65%
• Spearheaded B2B email outreach, realizing response rates of up to 12%, ⅓ of contacts converting into won opportunities, and an overall ROI of 2,000%

New York

• As a Director at Sustena Group, I worked with B2B companies to uncover and address the challenges hindering their potential to grow. Leveraging a keen understanding of complex businesses within dynamic industries such.
• Managed internal teams consisting of copywriters, designers, developers and strategists to ensure optimal outputs for the client
• Interacted directly with clients to develop a better understanding of their challenges, ensuring open communication channels and building long term relationships
• Developed an intricate understanding of our clients’ complex technology solutions and how they sell which became an input in message development
• Worked with clients to determine key external audiences and their needs to develop messages and appropriate lead generation activities
• Facilitated effective and proactive feedback sessions for all project deliverables including messaging, design, web development and print, and copy writing

• As a Director at The Delve Group, I worked mostly with B2B business services companies who were selling complex offerings, often in nascent markets. Collaborating with a team of strategic and creative thinkers, I.
• Led the discovery research phase for many projects which consisted of client leadership workshops, interviews with the client’s prospects and customers, review of the competitive landscape and general industry trends
• Distilled key research findings and themes into actionable insights that later guided branding and communication decisions
• Built a strategic brand positioning and message platform that clearly explains the business and its value
• Trained client teams to use new messaging through training sessions and reference documents such as messaging guidelines
• Demonstrated a passion for design and knowledge of the design process to ensure that new client visuals delivered maximum impact to their audiences

Greater Boston Area

As an Application Development Intern, I assisted in the design of software solutions for client specific enhancements. This included being part of the team that developed client portals according to the specs of the SOW, ensuring that all bugs were detected and addressed. I also assisted in the coordination of resources required for the seamless onboarding.

As an Outsourcing Sales Intern, I provided presentation and research support to assist sales leaders and relationship managers in growing accounts.