General description is selling sales management systems to wineries and distilleries. In this role, I've generated 30% to 40% annual growth to Active Club Solutions for 3 years in a row.Daily responsibilities include:Generate and qualify leads through onsite visits, trade show exhibition, and web inquiry responsePerform software demonstrations via online or in-person meetingsNegotiate contracts and pricing for each new clientGuide new clients through onboarding and trainingWork with team as needed on marketing collateral, website content and email campaigns and software development planning.

Prospect via on-site visits, trade shows, cold calling, and email to develop and qualify leadsHost and deliver on-line and face-to-face demos Provide quotes based on each winery's specific needs and structureClose sales exceeding expectationsWrite and maintain website content consistent with brand

Lead sourcing, marketing campaign development and implementation, marketing collateral design, copy writing, cold calling, client-specific program design and proposal presentation, program pricing, contract negotiation, and closing salesImproved Business Development Opportunities by 75% through the development and implementation of strategic high-level marketing plan and monthly email campaigns for lead development

Develop and maintain relationships with Napa Valley winemakers and grower relation repsNegotiate contract pricing and terms to annual growing area standardsSell all fruit produced annually across the family owned 250-acre vineyard operationsMaintain and sell bulk wine inventories direct to wineries and negotiant producersImproved Vineyard sales by over 60% for Napa Valley Wine Grape Grower through cold calling and relationship marketing, web-site development and brand building programsSold 80% of bulk wine produced in 2005, 2006 and 2007 by early 2010

Directed all operational activities and programs of telemarketing sales departmentOversight of direct sales performanceDeveloped operational plans and programs to achieve established budget goalCreation of Telemarketing Sales Department revenue and expense budget,Design and activate sales force structure, design and size, Established sales representative commission structure and incentive programs,Design and implement promotional pricing and monthly sales campaigns Improved payroll efficiencies for winery sales department by 32% while maintaining revenue generation through sales force efficiency re-structure and marketing campaign developmentImproved sales force morale, reducing turnover and disability claims through commission restructure, establishing meaningful, monthly sales targets and incentive program

Wykle Research is a dental supply manufacturer, primarily silver dental amalgam, with the distinct difference of selling direct to dental offices. Typical customers are corporate or individually owned dental practices in the United States. The business operates in a self-directed work team structure rather than a traditional corporate organizational structure.Position Objectives: o Achieve targeted revenue goals through the direct sales of company produced, scientifically superior dental amalgam and other dental supplies through territory specific telemarketing sales and state and national association trade-show events.Daily Responsibilities: o Telemarketing sales; Trade Show sales; design and production of marketing and sales support collateralHighlighted Results: o Achieved top-10 sales rep status within the first year of employ