The Department of Culture and Tourism regulates, develops and promotes the Emirate of Abu Dhabi as an inspired global destination, rich in cultural authenticity, diverse natural offerings and unparalleled family leisure and entertainment attractions, with the aim of supporting Abu Dhabi’s evolution into a world-class, sustainable destination of distinction.

Provide insights and guidance to various agencies and companies mainly in the field of events, sports and music• Manage sponsor's marketing and communication activities and initiatives• Generated leads and prospect customers, identified new areas of potential business development, developed client proposals and presented at stakeholder meetings• Key account management, event management, coordinated clients affiliated agencies to deliver a fully integrated sponsorship

Lead the Global Corporate and Event strategies and implementation to be sourced both locally and internationally to drive expected attendance and revenue. Define core product portfolio together with Park Operations Team.Responsible for building internal processes and communication with all stakeholders.Develop the Corporate and Events Sales team and develop talent while acting as a mentor especially with the Emiratisation “Helmi Programme” members.Report directly to the Vice… Show more Lead the Global Corporate and Event strategies and implementation to be sourced both locally and internationally to drive expected attendance and revenue. Define core product portfolio together with Park Operations Team.Responsible for building internal processes and communication with all stakeholders.Develop the Corporate and Events Sales team and develop talent while acting as a mentor especially with the Emiratisation “Helmi Programme” members.Report directly to the Vice President Sales. Show less

• Dubai Grand Parade• Dubai International Boat Show• Dubai International Motor ShowResponsible for P&L, budgeting, concept, sales, marketing, show/brand development, operations and related events activations.Achievements• Dubai Grand Parade, o 620 Supercars and Bikes. 2 new Guinness World Record. o Secured ENOC Autopro Title Sponsorship, PR coverage worth of AED7,7M+.• Dubai International Boat Show, o Largest Boat Show in the Middle East attended by… Show more • Dubai Grand Parade• Dubai International Boat Show• Dubai International Motor ShowResponsible for P&L, budgeting, concept, sales, marketing, show/brand development, operations and related events activations.Achievements• Dubai Grand Parade, o 620 Supercars and Bikes. 2 new Guinness World Record. o Secured ENOC Autopro Title Sponsorship, PR coverage worth of AED7,7M+.• Dubai International Boat Show, o Largest Boat Show in the Middle East attended by 28.000 + visitors (+19% vs 2014). o 800 brands represented Sales of over AED180Mo Winner of Best Event Manager 2015 (IMC Golden Bell Award Middle East) Show less

Reporting to the Business Unit Director my main tasks was to define the cohesive marketing and commercial strategy, the resources to be deployed in accordance with the cost, time and quality while assuring the positioning of the brands of the trade show I had in charge.• Financial responsibility of living by ensuring its profitability and economic performance. • Management of a sales team composed of up to 10 people and work in transverse directions with the different departments… Show more Reporting to the Business Unit Director my main tasks was to define the cohesive marketing and commercial strategy, the resources to be deployed in accordance with the cost, time and quality while assuring the positioning of the brands of the trade show I had in charge.• Financial responsibility of living by ensuring its profitability and economic performance. • Management of a sales team composed of up to 10 people and work in transverse directions with the different departments (Communication, E-Business, Logistics, Engineering, Accounting and Sales Administration)• Coordination all aspects of trade show and event-related logistics including; pre-planning, show services, marketing materials, contract negotiations, accommodations, transportation, badge registrations, on-site services, technical services, budget management and post-show recaps. Show less

Manager Marketing Operations, motor shows, exhibits and audio visual Productions Plan, develop and implement Pan European marketing actions in line with strategy and policies in order to achieve consistent and effective brand communications that support corporate, marketing and brand image objectives through the implementation of a Pan European motor show concept and centralized exhibits/display. • Coordinate and support project managers and rest of area in successful completion of… Show more Manager Marketing Operations, motor shows, exhibits and audio visual Productions Plan, develop and implement Pan European marketing actions in line with strategy and policies in order to achieve consistent and effective brand communications that support corporate, marketing and brand image objectives through the implementation of a Pan European motor show concept and centralized exhibits/display. • Coordinate and support project managers and rest of area in successful completion of projects, supervision of supplies. • Develop and manage financial support policy for all European motor shows in line with corporate guideline and gain Japanese headquarter approval on financial support.• Develop strategic and creative treatment for Pan European film & video productions for new models, concept cars, technical exhibits, Formula One and events in co-ordination with related department/divisions and local markets.Achievements• Development of an European Motor show committee among executives to communicate European strategy for new products roll out to Japan top management. • Annual multi million Euros budget management.• Public Launch of 15 new models and concept cars.• Production of more than 35 promotional and product films.• Project leader for the European Retailer Meeting with 6000 retailers over a 3 days and more than 11 new models and concept being revealed• Development and implementation of regular monitoring tools to measure communication effectiveness. Show less

Work closely and provide support to the Commercial Director during the sponsorship sales process; providing insights into successful partner activation assisting in the preparation of proposals and supporting documentation during the sales and renewal process.• Maintain and develop key commercial relationships and support both sponsorship sales and activation.• Manage and deliver implementation of the contractual rights to sponsors and F1 global… Show more Work closely and provide support to the Commercial Director during the sponsorship sales process; providing insights into successful partner activation assisting in the preparation of proposals and supporting documentation during the sales and renewal process.• Maintain and develop key commercial relationships and support both sponsorship sales and activation.• Manage and deliver implementation of the contractual rights to sponsors and F1 global partners.Achievements• Development and implementation of the FIA licensing program.• Implementation of sponsor benefits and contractual rights including branding for client such as Mercedes Benz, Coca Cola, Foster’s, etc.• Development and implementation the concept of the “F1 Village”, Fan zone offering a B2C and experiential marketing platform for sponsors and global partners while • Enforcement of official merchandising sales in collaboration with teams and licensees.• Extensive travel worldwide to provide hands-on account services to new circuits and promoters. Show less

Liaison with the suppliers involved in the Fomrula One Paddock ClubLiaison with F1 official partners (Moët & Chandon, Siemens, Tag Heuer) to activate their programme within the paddock ClubLiaison with all customers (Teams, corporate, sponsors, individuals) in order to answer to their requirements and needs