Tom Easson Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

I play a multifaceted role, overseeing various aspects of operations, logistics, event management, client relations, and team management to ensure the success and growth of the business. Notable clients in the past 12 months include Levi’s, Prettylittlething, Gymshark, Soho House, The Bungalow, Neon Carnival and Coachella Festival.Team Acquisition, Training, and Leadership• Leading and developing a high-performing team, including hiring, training, and performance management.• Fostering a positive and collaborative work environment.Event Generation and Execution• Overseeing lead generation and implementing cloud-based CRM software (Salesforce) to track sales progression.• Overseeing event execution and delivery.Logistics and Supply Chain Management• Managing logistics related to food sourcing, transportation, and storage.• Developing and maintaining relationships with suppliers to ensure a reliable and cost-effective supply chain.Customer Relationship Management (CRM)• Building and maintaining strong relationships with event planners, venue operators, and clients to ensure satisfaction and repeat business.Resource Management • Allocating resources effectively, including personnel, equipment, and supplies.• Implementing cost-control measures to ensure profitability and efficiency.Regulatory Compliance • Ensuring compliance with health and safety regulations, food handling standards, and other relevant industry regulations.• Staying informed about changes in regulations and implementing necessary adjustments to operations.Financial Management • Monitoring financial performance and making data-driven decisions to enhance profitability.• Liaising with accounting team to complete monthly, quarterly, and annual tax returns.

London, England, United Kingdom

This was a full-time position, I worked in several roles. I was an event manager and after 6 months was then promoted to Chief Operating Officer (COO) for Bubba Oasis in its International business ventures. The main skills I utilised in this role were:Customer Service and Interpersonal Skills• Learned how to manage relationships with clients, navigating both event planners and individuals to ensure they were always satisfied with the delivery of their events.Cross-Cultural Communication• I adapted quickly to a market that was foreign to me. Multitasking and Time Management• Managed multiple events on the same day, leading separate teams to deliver up to 4 events in one day.Sales and Upselling• I identified the best event planners in Los Angeles, contacting them to add our offerings to their vendor lists. • Contacted leads generated from bridal fair convention attendees.Event Production• I produced multiple events, from overseeing sales, client relationship management, transportation, staff acquisition, staff training, team leadership and event delivery.

London, England, United Kingdom

This was a full-time position working in UAL Head Office in Holborn London. My role was to research European policy making bodies, overhaul internal subscription management, and report on key stakeholder relationships.Database Creation and Management• I created a database to track The University of the Arts London’s partnerships with European governing bodies. This database highlighted categories that the University needed better representation in.Policy • My research highlighted the appropriate governing body subscriptions needed to influence policy creation in European Colleges.• I assisted in the creation of the 5-year-plan for the UAL colleges, providing insights and creating presentations to convey my thoughts into actionable ideas.• I assessed subscriptions to European College Associations, and reported on their validity, and their level of influence.Stakeholder Relationships• Reviewing key stakeholder relationships and ways in which UAL could better aide; Students, Professors, Board Members, Societies, Parents, and Local Communities.Notable AchievementMy work saved The University of the Arts London thousands in subscriptions in an 8-month period. I cross referenced internal transaction databases from multiple campuses to eliminate unnecessary duplications in subscriptions. I created a unified database and distributed it to department heads to access as a resource.

London, England, United Kingdom

This was a summer internship position working alongside the sports director to manage and market premier league football players. I was integral to a team that secured Raheem Sterling as the first football player on the front cover of the Financial Times.Client Relationship Support• I drove value to customers by reporting on the publicity acquired by the firm.• Building and maintaining relationships with journalists, bloggers, and influencers.• Creating and distributing press releases to relevant media outlets.Project Coordination and Timeline Management• Developed timelines up to 12 months long with targets week by week.• Writing compelling and engaging content for various marketing materials, including blog posts, articles, press releases, and social media posts.Media List Management and Outreach• Communicated with high level celebrity clients to assist in their ongoing campaigns.• Contacted venues to host celebrity fundraisers• Monitored media coverage and compiled media reports.• Pitched story ideas and coordinated interviews with key company spokespersons.Analytics and Reporting• I analysed the effectiveness of ongoing campaign methods.• I reported on campaign developments to both upper management and clients.• I attended seminars on behalf of the organisation on new technology integration that would impact the companies’ clients, creating reports that could better aid the company in campaigns and client acquisition.

London, England, United Kingdom

This was an internship position, acting as a Junior Account Executive, with my clients being newly opened restaurants in London. I assisted an Account Manager in the maintenance of ongoing PR campaigns and the curation of new ones. Media Monitoring and Reporting• Building and maintaining relationships with journalists, bloggers, and influencers.• Creating and distributing press reports to clients.Client Engagement Support• Communicated with high level clients to assist in their ongoing campaigns.• Monitored media coverage and compiled media reports.• Pitched story ideas and coordinated interviews with key company executives.Presence Enhancement• Writing compelling and engaging content for various marketing materials, including blog posts, articles, press releases, and social media posts.Client Acquisition and Retainer Negotiation• Learning about and utilizing the models used to value company deliverables. • Sitting in on client meetings and retainer negotiations

London, England, United Kingdom

This was a part-time position I had alongside my studies in London. I worked at a store on Kings Road in Chelsea, London. I was an assistant manager, acting as manager whenever the manager was not present. The key skills I learned from this position were:Product Knowledge and Menu Innovation• I knew the measurements, ingredients and production methods of more than 50 separate products, including coffee, juices, milkshakes, and sandwiches.Hygiene and Quality Control• I oversaw the following of hygiene standards and procedures.• Prepared fresh food daily.Technology Integration and Point of Sale (POS) Management:• I utilized POS systems to take and manage customers’ orders.• I used a centralized system to record stock takes, order new products and organize staff members.Customer Relationship Management (CRM)• Developing friendly relationships with key regular customers• Communicating brand values and company aspirations to colleagues and customers

Plymouth, United Kingdom

This was a full-time job, starting as an in-store information resource for citizens of the city of Plymouth, United Kingdom. I was then promoted to the office headquarters to provide online and phone support. The key skills I used across both roles were:Information Resource• Confidential data handling.• Cloud database utilisation.• In-person and online information resource.Problem Resolution Facilitator• Dealing with customer complaints and reviews.Community Advocate• Assisting with customer tax, housing and benefit applications.Educator on Government Services• Providing information on services and community issue resolutions.Compassionate Listener and Support Provider• Booking, managing and amending customer appointments.• Listening to customer problems and providing actionable suggestions.Cultural Competence• Working with a wide variety of community members from different segments of society.

London, United Kingdom

This was a part time role I held alongside my studies, working in Covent Garden, London. I worked as a sales assistant, providing support to customers and greeting them as they came into the store. I was able to use my extensive sneaker product knowledge to benefit the customers in the store and guide their purchasing choices. The main roles and skills I performed were:Stock Management• I managed the intake of new stock and the management of current stock levels to ensure we had enough stock of each product.Customer Relations • I spoke with customers, offering them assistance pertaining to clothing and shoes when requested. Cash Handling and Point Of Sale (POS) Systems Operation• Used POS to process transactions and refunds for customers.

London, United Kingdom

This was work experience for the UK Government’s Civil Service. This was facilitated by Royal Holloway University when I was studying for my Politics and International Relations degree. I spent several weeks analysing case studies, compiling the key findings of these studies and presenting the data to Civil Servants in training. The main functions I performed in this role included:• Analysing case studies • Working to time constraints to come up with solutions to potential planning issues. • Coming up with creative solutions to threats posed by customer personas.• Being interviewed by civil servants who in turn were being cross analysed by other civil servants on their capacity to conduct interviews.• Role playing civil servants and acting in employee training videos for the UK Government.

Master Of Science - Ms, Business And Innovation Science, 1St Class W/Honors

Bachelor'S Degree, Public Relations/Image Management, 1St Class W/Honors

Politics And International Relations