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Sometimes called the “man from the future,” Tom is recognized as a pioneer in augmented reality (AR), virtual reality (VR), and wearable technology. He has over 15 years of experience working in this space and a proven track record of leading teams and landing strategic impact for powerhouse brands and organizations.Tom's first book, "The Next Dimension," published by Wiley, is the definitive guide to transforming your business with spatial computing. It explores the power of augmented reality to propel your business strategy into the next wave of computing and features real use cases and proof points of augmented reality in marketing, advertising, and sales. You can order your copy at thenextdimensionbook.com. As a product leader, Tom has built teams, shaped solutions, and created developer ecosystems for some of the most influential AR/MR platforms, including those from Niantic and Meta. As VP of Product at 8th Wall, the WebAR platform now part of Niantic, Tom was instrumental in enabling agencies and brands with tools to create browser-based AR content for business growth. Some brands that launched WebAR campaigns powered by 8th Wall include Nike, Porsche, Sony Pictures, Burger King, General Mills, Heineken, McDonald's, Red Bull, and COACH. At Meta, Tom is a product lead for the Horizon OS development platform, empowering developers with the tools they need to succeed across the developer journey in creating mixed reality content for headsets such as the Meta Quest.Tom has played a critical role in building the AR/VR/wearables community. In 2013, Tom founded We Are Wearables, which grew to the largest wearable tech community before it was acquired. He also co-produced AWE, the world’s #1 spatial computing event series, expanding and growing this community globally.An investor in this space, Tom was a founding partner at Super Ventures, a Silicon Valley-based VC fund dedicated to early-stage investing in AR. Super Ventures investments include Gravity Sketch, Forcite (acquired by GoPro), Cognitive3D, and 6D.ai (acquired by Niantic).Tom was a freelance journalist and a recurring wearable tech expert on Canada’s largest TV morning show. In 2012, global events leader UBM acquired Tom’s influential blog about wearable tech, one of the earliest sources of news and analysis in the sector. Tom’s thoughts on this space have been featured in publications such as CNN, BBC, Forbes, and The New York Times and at conferences such as TEDx, CES, and SXSW.Posts on Tom’s feed are his and do not represent any affiliated organizations.
Remix Reality
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Founder And Editor-In-ChiefRemix RealitySan Francisco, Ca, Us -
Senior Manager, Product Management - Mixed Reality Developer PlatformMeta Apr 2024 - PresentMenlo Park, Ca, UsTom leads a team of product managers responsible for empowering and growing the developer ecosystem for mixed reality devices built with Meta Horizon OS, including the Meta Quest. His team is passionate about enabling developers to succeed with their mixed reality content at every step of the journey, from project start to publishing and monetization. -
Author - "The Next Dimension"Wiley Nov 2023 - PresentHoboken, Nj, UsAuthor of "The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing". Available in hardcover at Amazon, Target, Barnes & Noble, and Bookshop.org and eBook on Kindle and Apple Books. Order now; link in bio. Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales.Ready to revolutionize your business? The Next Dimension, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’ Get your copy now; link in bio. -
Director Of Product Management, Augmented Reality PlatformsNiantic, Inc. Jul 2023 - Apr 2024San Francisco, Ca, UsTom was the product lead for Niantic's Augmented Reality Platforms, leading a team of product managers to create, nurture, and grow the developer ecosystem for its native and web-based tools. This included leveraging these tools to create new products and features for NIantic's popular games, such as Rewarded AR ads in Pokémon GO. Tom was responsible for setting the vision and strategy for AR Platforms and collaborating with his team on roadmap development and backlog prioritization. He worked closely with cross-functional senior leaders to set and achieve business objectives and product goals. -
Director Of Product Management, 8Th Wall Webar PlatformNiantic, Inc. Mar 2022 - Jul 2023San Francisco, Ca, UsTom led product strategy, product development and product marketing of Niantic's web-based augmented reality development platform, 8th Wall. 8th Wall is the world's leading WebAR platform equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality content — no app required. Among many powerful capabilities, 8th Wall features Metaversal Deployment which enables developers to build once and deploy everywhere including smartphones, computers and now mixed reality headsets. -
Board MemberIab Mar 2021 - Apr 2024New York, New York, UsTom was a member of the IAB Augmented Reality Board. During his time, the Board published an "Augmented Reality ROI Creative Showcase" report to illustrate to brands through case studies how AR can drive measurable results across the full marketing funnel from awareness to purchase. They also published "Augmented Reality Measurement Guidelines" to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. -
Vp Of Product8Th Wall Oct 2019 - Mar 2022Palo Alto, Ca, UsTom led product and marketing at 8th Wall as VP of Product from 2019-2022. In March of 2022, 8th Wall was acquired by Niantic, a leader in augmented reality and best known for Pokémon GO.8th Wall's mission was to make augmented reality accessible to everyone. It equipped developers, agencies, and brands with powerful tools to create augmented reality for the web, which is best known as WebAR. Learn more at https://www.8thwall.com/. -
AdvisorEyecandylab (Acquired By Accedo) Aug 2019 - Jan 2022Munich, Bavaria, DeTom was an advisor for eyecandylab. eyecandylab's computer-vision software solution uses videos as a trigger for augmented reality content on mobile devices and AR glasses.eyecandylab was acquired by Accedo in February 2023. -
Board MemberAugmentedreality.Org Dec 2017 - Sep 2021Tom was a board member of AugmentedReality.org the non-profit organization behind AWE, the world's #1 spatial computing event series and community.AugmentedReality.org (AR.ORG) advances Augmented Reality to advance Humanity. Our moonshot goal is to Inspire 1 Billion active users of augmented reality by 2020. AR.ORG unites hundreds of companies, and thousands of entrepreneurs, engineers and designers – committed to advancing Augmented Reality – an emerging technology that digitizes interaction with the physical world.Learn more at https://www.augmentedreality.org/
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Co-Organizer: Awe Nite SfAwe (Augmented World Expo) Jan 2016 - Sep 2021UsTom was a co-organizer of AWE Nite SF, the San Francisco AWE Nite meetup chapter and the largest augmented reality meetup group in the Bay area. He worked with the organizing team to plan and produce regular meetup events (both virtual and in-person) and to grow and nurture the San Francisco AR community. -
Co-ProducerAwe (Augmented World Expo) Feb 2014 - Jun 2019UsTom was co-producer at AWE for nearly 6 years producing all AWE conference and expos in the USA, Europe, China and MEA and supported and grew a network of meetups globally. With over a decade in the space, Augmented World Expo (AWE) is the leading AR/VR event series in the world. AWE hosts four annual events (Silicon Valley, Munich, Asia, Tel Aviv) and has meetup chapters all over the world. Forbes calls AWE “the most essential AR/VR conference and expo.” AWE also supports a network of independently organized meetup chapters dedicated to building a hub for augmented reality in their city called AWE Nites. There are currently 16 AWE Nite meetups around the world including Tokyo, Tel Aviv, Berlin, Chicago, LA, New York, San Francisco, Phoenix, Vancouver and Toronto.AWE is owned and operated by AugmentedReality.org, a non-profit organization on a mission to advance augmented reality to advance humanity.Learn more at www.awexr.com or on Twitter @ARealityEvent -
MentorRlab Jul 2019 - Dec 2020Brooklyn, New York, UsTom was a Mentor for the RLab. A partnership between New York City and its universities, RLab is the nation’s first city-funded center for research, education and entrepreneurship in virtual and augmented reality and related technologies.The RLab supports new ventures in VR and AR and spatial computing by connecting early-stage companies and entrepreneurs to resources, funding, mentors and a community of support. Learn more at https://www.rlab.nyc/venture-programs. -
AdvisorSuper Ventures Jun 2019 - Dec 2020San Francisco, Ca, UsTom was a mentor and advisor for Super Ventures, an early stage fund dedicated to augmented reality. -
PartnerSuper Ventures Jan 2016 - Jun 2019San Francisco, Ca, UsTom was one of the founding partners of Super Ventures, the first early stage funded dedicated to augmented reality (AR). Super Ventures leverages in-depth expertise and extensive ecosystem relationships to selectively invest in promising companies that enhance perception, situational awareness, and power to act — creating computer-mediated “superpowers” through Augmented Reality, unleashing our full potential.Investments include: Gravity Sketch, 6D.ai (acquired by Niantic), Forcite, Quantum Capture, Nitero, Cognitive 3D and more. Learn more about Super Ventures and view its portfolio of startups at www.superventures.com. -
MentorWxr Fund Sep 2019 - Sep 2020San Francisco, Ca, UsTom was a mentor for The WXR Fund. The WXR Fund invests in early stage companies with significant female leadership that are creating solutions for the next wave of computing. Learn more at https://wxrfund.com/ -
MentorTechstars Feb 2018 - Feb 2020New York City, New York, UsTom was a Mentor for Techstars Toronto Accelerator, Techstars first Canadian accelerator program, will have a horizontal focus and will operate like our other city programs. Learn more at https://www.techstars.com/mentors/tom-emrich/ -
MentorLaunch Academy 2018 - 2020Vancouver, British Columbia, CaTom was a mentor for Launch Academy: Vancouver's Leading Tech Startup Hub. Launch Academy has partnered up with the VR/AR Association Vancouver to create a local “VR/AR Hub” to support the city’s burgeoning industry. In our 12,000 sqft facility, we are offering permanent desk space*, training and education programs, VR and AR equipment rentals, workshops & events and mentorship from Silicon Valley-based investors along with local founders and experts from Microsoft, Blueprint Reality, Cognitive3D, and more. The goal is to provide everything necessary for immersive tech entrepreneurs to get their startup off the ground. -
Contributing WriterReadwrite Apr 2017 - Jun 2019San Francisco, Ca, UsTom wrote the weekly ReadWrite AR+VR newsletter which covered the latest highlights, funding news and launch announcements in augmented reality and virtual reality for over 2 years.The newsletter grew to 70K+ weekly subscribers. -
MentorOrange Fab Jan 2018 - Jan 2019Châtillon, FrTom was a Mentor for Orange Fab, a small, agile team of energetic people who are excited not only by possibility, but execution. We are dedicated to forwarding Bay Area innovation by making strategic connections to our corporate partners. The brainchild of Orange Silicon Valley, we are nestled in an office filled with over 40 industry experts to help us scout, evaluate, and connect the most promising startups Silicon Valley has to offer spanning a diverse range of categories. Learn more at https://www.orangefab.com/mentors/ -
MentorChinaccelerator Sep 2016 - Jan 2019Singapore, SgTom was a Mentor for Chinaccelerator, a leading startup accelerator in Asia, is a mentorship-driven ... the world cross borders – from the world into China and from China to the world.Learn more at http://chinaccelerator.com/mentors/tom-emrich/ -
FounderWe Are Wearables Dec 2013 - Mar 2018Tom founded We Are Wearables in 2013 which grew to become the largest wearable tech community in the world with a total reach across all our channels of over 120,000 and physical chapters in Toronto, Chicago, Montreal & Ottawa. The community was made up of entrepreneurs, investors, media, product managers, marketing and advertising executives, brand managers, OEMs, UX and graphic designers and developers. In addition to hosting regular meetups in all chapter cities, We Are Wearables helped achieve its mission of adoption and growth in wearable tech in its efforts on social media, blog and storytelling alongside brands and media. Some of the partners that have worked with We Are Wearables include Intel, Best Buy, IBM, Abbott, MaRS Discovery District, CFC IDEABOOST, TechNexus, 1871, and Motorola. In 2018, We Are Wearables was acquired by AugmentedReality.org, the non-profit behind AWE, the world's #1 spatial computing event series and community. Read about the next chapter for We Are Wearables here: https://www.wearewearables.com/the-next-chapter-is-awesome
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Senior Editor & WriterBetakit Jan 2013 - Jan 2018Toronto, Ontario, CaBetween 2013-2018, Tom was a tech journalist for a number of publications including BetaKit, MobileSyrup, Design News, TechVibes, blogTO, TVO, and the GridTO.In 2014 he was made Senior Editor for Betakit focusing on wearable technology where he published a weekly newsletter called The Wearable Weekly. Published Work:- Mobile Syrup: http://mobilesyrup.com/author/tom-emrich/- BetaKit: http://www.betakit.com/author/tom-emrich/- Design News: http://www.designnews.com/profile_content.asp?piddl_userid=752548- TechVibes: http://www.techvibes.com/author/tom-emrich- blogTO: http://www.blogto.com/author/tomemrich- The Grid TO: http://www.thegridto.com/author/temrich/- TVO: http://about.tvo.org/blog/innovation-tvo/meetups-new-trend-lifelong-learning -
Wearable Tech ExpertCanada Am Mar 2015 - Feb 2016Tom produced and hosted a bi-weekly wearable tech segment featuring the latest in consumer wearable technology on Canada AM - Canada's largest television morning show (1M+ viewers)View more video clips from my appearance on the show at http://www.tomemrich.com/media/
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ConsultantConnected Futures Inc. May 2011 - Jan 2016Tom worked as an independent management consultant providing strategic guidance, product management, product marketing, market & consumer insights, industry trends and training around emerging technologies including mobile, wearable technology, augmented reality, virtual reality and IoT.Clients: Connected Lab, Olson Canada (OLG & Nestle Canada), App Promo, Nomad Travel Magazine, Rogers, Transcontinental Media, First Media Group, Best Buy Canada
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Founder & ProducerWest: Wearable Entertainment & Sports Toronto May 2014 - Dec 2015Tom founded and produced WEST: Wearable Entertainment & Sports Toronto which was North America's only one-day event dedicated to exploring how wearable tech is changing the game of sports and how we make and experience entertainment. WEST ran for two years 2014 & 2015. WEST 2015 was a sold-out event which saw over 600 people at the event with 42 speakers on stage and 31 exhibitors taking up two floors at the MaRS Discovery District Centre on November 3, 2015.Participating companies included: The VOID, adidas, The US Olympics Committee, Intel, Toronto FC, Catapult Sports, Golden State Warriors and more
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EditorDesigners Of Things Nov 2013 - Dec 2015Designer of Things was a UBM-owned blog dedicated to wearable technology, 3D printing and the Internet of Things. Blog posts on Designers of Things blog were syndicated on Design News and other UBM properties. During his time as editor and writer at Designers of Things, Tom grew the blog's following to over 80,000 on Tumblr.The blog was shut down in December of 2015.
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Founder & EditorFuture Tech Report Mar 2012 - Oct 2013Future Tech Report (originally launched as Screen Geek) was a blog founded by Tom Emrich which was dedicated to wearable tech, robotics, IoT and 3D printing. It was one of the first blogs dedicated to this subject at the time of its launch. In October of 2013, UBM acquired FTR and re-launched it as the Designers of Things blog.
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ConsultantApp Promo May 2011 - Jun 2013Toronto, Ontario, CaApp Promo is a leading app marketing firm whose goal is to increase mobile and tablet application success for start-ups, developers, publishers and Fortune 500 brands by helping them with the business of their applications. App Promo offers services in app marketing, app strategy, app monetization and app store optimization. Tom worked at App Promo as an independent consultant. During this time he was contracted to provide the following services.Corporate Responsibilities: Sales & Business Development, Branding (including major brand refresh), Business Strategy, Marketing, PR, Speaking Engagements, Account & Project Management, Corporate App Launch and Management and overall Operational SupportClient Responsibilities: Product Strategy, Monetization Strategy, Marketing Strategy, App Marketing Plans, Marketing Campaign Management, Social Media Management, App Store Optimization (ASO), PR, Media & Blogger Relations, Media Buying and Management and Client Support (AM/PM)Clients: Rogers Digital Media, Bell Media, Blue Ant Media, First Media Group, Cineflix, ChaCha, Ricoh, Brother Electronics -
Senior Project ManagerRogers Communications Oct 2010 - May 2011Toronto, Ontario, CaTom worked at Rogers Digital Media providing consulting and project management for digital initiatives on mobile and tablet platforms for media brands rooted in print, radio and television.Brands: Sportsnet, Macleans, Canadian Business News -
Product ManagerTc Transcontinental Nov 2009 - Oct 2010Montreal, Quebec, CaTom was brought on in a new role at TC Media back in 2009 as Product Manager - Mobile, eReader and Tablet Platforms to disrupt publishing with these new and emerging platforms. As product owner, he was responsible for setting the strategy for these platforms for senior executives, publishers, brand managers, sales teams and advertisers. Technologies included mobile messaging (SMS), mobile web, mobile, eReader and Tablet applications, QR codes, and augmented reality (AR).Brands: The Hockey News, Canadian Living, Elle Canada, Elle Quebec, Les Affaires, Investment Executive, Coup de Pouce, Weblocal, Dealstreet/Publisac, Merkado, Clip n Save -
Senior Project ManagerVerisign Apr 2005 - Nov 2009Reston, Virginia (Va), UsTom was hired as a business analyst at m-Qube, a Toronto-based startup offering ringtones and wallpapers for feature phones. He soon was promoted to Senior Project Manager responsible for Mobile Marketing and Media (WAP, Messaging, Mobile Web, Web & Smartphone Applications) platforms for North American clients including Media Companies, Content Providers and Wireless Carriers. m-Qube was acquired by Verisign in 2006. Clients: CTV; MuchMusic; MTV Canada; Telus Mobility; Bell Mobility; SaskTel; Virgin Mobile Canada; Rogers Wireless; Fido; MTS; Sprint; Sympatico/MSN -
Business AnalystSbr International Apr 2004 - Apr 2005CaProductivity improvement and project management support in the Banking, Retail, and Utilities sectors.Clients: CIBC; TD Canadatrust; Ontario Power Generation; Sears Canada
Tom Emrich Skills
Tom Emrich Education Details
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University Of WaterlooEnglish Literature -
Ocad UniversityIntroduction To Wearable Media
Frequently Asked Questions about Tom Emrich
What company does Tom Emrich work for?
Tom Emrich works for Remix Reality
What is Tom Emrich's role at the current company?
Tom Emrich's current role is Founder and Editor-in-Chief.
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What is Tom Emrich's direct phone number?
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What schools did Tom Emrich attend?
Tom Emrich attended University Of Waterloo, Ocad University.
What skills is Tom Emrich known for?
Tom Emrich has skills like Product Management, Digital Marketing, Marketing Strategy, Marketing, Digital Media, Business Strategy, Competitive Analysis, Blogging, New Business Development, Strategic Partnerships, Strategic Planning, Futurism.
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