Jackie&West – a bold, new fragrance brand, launching in 2025 with a modern take on luxury and a captivating signature scent.• Shaped brand vision, positioning, and long-term goals as CEO.• Led product development, working with R&D to design scents that resonate with today’s consumers.• Built a small, agile team and formed strategic partnerships to support growth.• Crafted storytelling to bring Jackie&West’s brand identity to life and connect with audiences.• Created a supply chain from the ground up, ensuring quality, cost-effectiveness, and timely delivery.• Developed international launch strategies, tackling market regulations to expand globally.• Managed investor relationships to secure support for the brand’s ambitious goals.

A brand of inspired by fragrances for the UK market

• Otium Capital is a family office, managing the assets of founder Pierre-Edouard Stérin (founder of Smartbox)• The family office invests primarily in European venture capital, growth capital opportunities and buy-and-build projects (up to 15M€). • Portfolio of 40+ companies, as minority or majority shareholder, from less than €1m to more than €250m of sales.• Work focused on creating a new brand

Chefclub.tv is the fastest growing food channel in Europe, with over 1.5 billion organic views per month on social channels (FB, IG, Pinterest, etc).While at Chefclub, my role was to create from scratch a new range of spice seasoning mix. It involved Market Research, Project Management, New Product Development, supply chain and marketing.Within 8 months I set up a team that created a range of 20 productsSpeaking to Chefclub's fans & existing customers (questionnaires, one to one calls). Identification of suppliers of raw materials, packaging & filling. Creation of recipes together with a Michelin-star chef etc

• French Don’t Smell is a brand of home fragrance products. The aim was to take on US-known brand PooPourri (100M$ revenue /year) with a French premium positioning.• Development of the product from scratch. Validation of scents with perfumer, design production, logistics etc.• B2B product sold in +80 stores in the US through Faire.com (cold calling, sampling stores)• B2C : tested Facebook ads & Shopify store : poor results, CAC higher than AOV. Strategy abandoned.• Amazon : successfully grew the account and selling 5K$/month on Amazon USA

Be Billy was an attempt to create a trendy brand targeting young Americans with sets of temporary tattoos.

Generated nearly 1M€ in revenue and sold 25K footballs in the first year with an initial investment of just 3K€. SPEEN is France’s leading football freestyle brand, co-founded in 2017 alongside Football Freestyle Guinness World Record holder Wass Freestyle, a French YouTuber with over 3M followers.Within the company, I oversaw all administrative and operational aspects, including purchasing, logistics coordination, customer service, new product development, website optimization, and marketing performance. We successfully built the brand from scratch, driving growth primarily through presales.

The Hut Group is one of Europe's leading e-commerce portfolio companies - and one of Europe's few unicorns - with a primary focus on health, beauty, prestige, and nutrition-related consumer goods. The firm owns and operates multiple e-commerce and marketplace sites including GLOSSYBOX, MYPROTEINN, LOOKFANTASTIC, and many more. All sites have been built on a proprietary, end-to-end technology platform.Within The Hut Group, I was the French trading manager for Myprotein, the world’s no 1 online sports nutrition brand.Some of my responsibilities included the following:• Maintenance of the site on a daily basis: special offers management, analysing performance (revenue, traffic, conversion rate, transactions, code redemptions, etc.) through internal reports and Google Analytics.• Driving and developing Online Channels as part of Myprotein's Digital Marketing Strategy: Search Engine Optimization (SEO), Paid Search (PPC), Email Marketing and Affiliates.• Site Optimisation: Improving all aspects of the brand experience, ensuring a strong and coherent development throughout all channels: content, product reviews, offers, campaigns, marketing, blogs, affiliate programs, forums and social media.• Testing new sales channels to constantly attract new customers.• Competitor research & monitoring of noticeable changes.• Negotiating with couriers to improve shipping’s margins.• Helping to develop the offline presence: trade shows (responsible for the success of the Paris Body Fitness) and pushing for B2B resellers in France.

Desjardin is a French metal packaging company specialised in the manufacture of deep drawn metal containers in tinplate and aluminum, providing companies in the luxury, food & drink, and cosmetic industries with bespoke metal packaging solutions. My role at Desjardin consisted in:• Conceiving and implementing sales strategies to increase sales in the UK packaging market by exhibiting at various trade shows, cold calling etc• Aggressively and persistently following up on key accounts at leading UK companies such as: The Body Shop, Marks and Spencer & Crazy Aaron (a US toy company)• Coordinated the upgrade of the company’s marketing tools including redesigning the company’s brochures and enhancing the website to increase business awareness and recognition My daily job included:• Preparation of commercial proposals: establishing cost price based on the product’s costs, transport, taxes, while trying to maximise the company’s margin.• Providing outstanding professional customer support by answering and educating the customers on all products ensuring the best fit for their needs

Ef finds and supports the UK’s top graduates to create high growth tech startups. We focus on highly-talented individuals and invest significant time and resources in helping them build teams. Since participants are encouraged to reappraise their business ideas throughout the program, they receive mentorship and training from a network of over 300 of the countries’ leading entrepreneurs and technology firms. Ef is a not-for-profit organisation launched by the prime minister of the UK and supported by companies such as Microsoft, McKinsey and Silicon Valley Bank.During my internship, my role consisted in providing support to the first cohort and helping to organize a two-week bootcamp in Cambridge.

Hype Energy Drinks is a functional drinks brand that was first launched in 1994 by Hard Rock Cafe founder, Barry Cox. The current CEO, former Formula One racing driver and 24 Hours of Le Mans winner, Bertrand Gachot, has been involved with the brand since 1997. Hype Energy drinks are currently available in over 45 countries, with trademarks registered in over 145 countries. The company headquarters are located in Dubai, with branches in Europe and the USA.