I devise and implement content strategies and communications campaigns that showcase our authors, journals, books and company values and attract and engage a broad audience that includes researchers, policymakers, think tanks, universities and funders. This includes producing long-form articles, commissioning and editing opinion pieces, managing the production of audio and video, and distributing content via organic search, social media, and PR.

I run Steady Drinker, a website and blog focusing on non-alcoholic beer and the alcohol-free beer industry. It features reviews of low and no alcohol beers (under 0.5% ABV) and resources that help people cut down their alcohol intake.Launched in March 2018, the site gets approximately 60,000 unique organic visitors a month (October 2020–September 2021) and has been cited by publications including NBC News, The Daily Telegraph, New Scientist, Insider.com, Alcohol Change, One Year No Beer and Man v Fat.

I was a Senior Digital Content Editor in the University of Portsmouth's Marketing and Communications department. I led a team of content specialists to plan, research, create, monitor and optimise content for the University’s digital presence. This included producing content for sales pages, help articles and campaign landing pages that meet user needs and attract, engage and convert users.As a Scrum Master, I ensured project teams followed the Scrum project management framework and facilitated stand ups, reviews and sprint planning.

I was a senior digital content editor in the digital services team in SSE's retail business (energy, phone, broadband, home services cover).I oversaw all tasks involved in publishing content to the website, from content design and strategy to scheduling and publishing. I was also involved in producing and maintaining other digital services including smartphone apps, emails and SSE's benefit scheme - SSE Reward.

MindTools.com is a leadership, management, and career skills training website. The site presents complex techniques, theories and ideas in a simple, practical way so that people can use them to develop their skills and be more effective in their jobs.A major part of my role was commissioning, coordinating and scheduling articles, podcasts (interviews and book reviews), videos and e-books. I secured interviews with some of the world's most respected and influential business authors, scholars, and experts, including Seth Godin, Michael Watkins, Teresa Amabile, John Kotter, John Adair and Brian Tracy.I also wrote and edited content regularly, including email newsletters, and I was involved in managing the organisation's social media accounts (LinkedIn, Twitter and Facebook).I worked closely with authors, editors, developers, and designers from inside and outside of the organisation.

I managed search engine marketing campaigns for a variety of businesses and organisations. This included project managing and implementing on-site optimisation changes, writing title tags and meta-descriptions, advising clients on content strategy, managing link building and off-site SEO activities, writing website audits and directly liaising with clients. I also regularly wrote blog posts on search marketing, and digital and social media.

As managing editor in the NHS Direct Multi-channel Team I had responsibility for NHS Direct’s digital content including the NHS Direct website (www.nhsdirect.nhs.uk) and its "symptom checker" web app.In 2008 I oversaw the development and implementation of a new website for NHS Direct working closely with the marketing and web development team. I managed a team of four content authors and one editor.I also developed strategies for NHS Direct’s social media presence including profiles on Twitter, Facebook and Bebo (remember that?).

I had editorial responsibility for new content for the NHS Direct website, and managed three content authors.This included writing, editing, and proofreading quality search-optimised content such as feature articles, "health encyclopaedia" topics, email newsletters, "common health questions" and corporate information. Much of the content the team developed and delivered is now on the flagship NHS Choices website.

My main responsibilities included researching and critically appraising health information, and writing content for the NHS Direct website and NHS Direct interactive TV services.