Tom Hawkins Email & Phone Number

Greater Los Angeles Area

• Oversee delivery of programmatic campaigns through a variety of network advertisers (SSP’s) utilizing our in-house pre-bid manager. Currently working with 14 SSP’s.• Oversee and manage the delivery of direct-sold campaigns via DFP (Google Ad Manager), troubleshooting, optimizing and reporting• Oversee the onboarding of publishers utilizing our in-house pre-bid advertising solution• Work closely with our network advertisers to troubleshoot, optimize, and manage the delivery of campaigns• Work closely with the accounting team to track daily revenue and reconcile monthly invoicing• Work closely with the development team to build out in-house ad tag management • Work closely with the product development team to build out new advertising solutions including video ad placement, skin takeovers, mobile sticky ads, podcast advertising, etc.,• Extremely knowledgeable of Google Ad Manager. Use it to manage both direct campaigns and network advertisers (SSP’s)• Extremely knowledgeable of Google Data Studio creating multiple reports for both internal and external consumption

Greater Los Angeles Area

Oversaw the 3rd Party Ad Serving Certification program. Worked with vendors in certifying their online ads for running on Yahoo and the Yahoo! Network, including mobile. Oversaw both the back-end QA team and front-end Case Managers. Worked with QA engineers to test various ad products (rich media, video, standard, Smart Ads, etc.,) in multiple scenarios to makes sure the vendors ads met Yahoo!'s technical specs for running on the network. Used several different ad serving solutions for testing ads including Gemini, Brightroll, and Yahoo Premium. Technologies I tested included: VPAID, VAST, MRAID, Rich Media, SafeFrames, Pixel Implementation for ad blocking and tracking technologies for and Device ID tracking (specific for In-App ads). Worked closely with the following departments at Yahoo! including: Ad Operations, Ad Technology, Security, Legal, and Finance to ensure all technologies being tested met their specific requirements.

Oversaw the implementation and deployment of the Yahoo! APT Ad Server onto clients sites. Guided partners throughout the project cycle: kick-off, requirements gathering, project planning, best practices, optimal network configuration, training, inventory classification, rate card setup, data migration, QA, deployment, troubleshooting, and stabilization. Worked one-on-one with clients in managing the overall implementation and provided ongoing support. Worked directly with clients Ad Operations Department, Finance Department, Sales Department, and upper management to correctly configure their ad server to meet their current and future needs. Developed training programs for clients in using APT.Used Basecamp extensively to monitor the implementation and keep in continual contact with client.

Worked hand in hand with sales in managing campaign workflow between origination of sale through final delivery. Daily duties included managing trafficking, pacing, optimization, and reporting of ad campaigns to the ad operations department. Tested all ad creative for compliance of site specifications as well as full functionality. Worked closely with Sales to ensure client needs were met on current campaigns and future campaigns. Created quarterly performance objectives for each Account Manager and worked with them to achieve their objectives. Consulted with clients to ensure their campaign goals were being met. This included optimizing campaigns to areas of the IAC network that would improve the performance of their campaigns, suggesting creatives and upselling new products IAC had to sell. Worked closely with AdOperations and Traffic to manage expectations of delivery of campaigns as well as using the information to develop media plans for the clients.

Built up and oversaw the West Coast Client team. Managed a team of 7 Account Managers overseeing our Agency Clients, Publisher Clients, and Creative Agencies. Developed training material for both Account Management and Sales. Worked closely with Sales to ensure client’s needs were being met. Created quarterly performance objectives for each Account Manager. Consulted with clients to ensure their creatives and campaigns achieved their stated goals for current and future campaigns. Managed relationships with media agencies, creative agencies, publishers and studios in development and management of rich media advertising campaigns. Clients included KBB, Edmunds.com, Sony, Fox, Universal, Paramount, IGN, CBS, Disney, Warner Bros., etc.,

Managed a team of 8 overseeing the following products: E-Mail, Advertising Trafficking (including Traffic Marketplace), Opt-Ins, and Contract Administration. Worked closely with production and marketing to develop strategies that would take advantage of Ad Ops knowledge of the marketplace to create external and internal marketing campaigns for all properties. Worked closely with production and marketing in developing strategies that would take advantage of Ad Ops knowledge of the marketplace to create external and internal marketing campaigns for all properties.iWin, Uproar, Virtual Vegas, and FlipsideOversaw the creation and development of the Ad Operations department for the startup iWin.com. iWin.com was later purchased by Vivendi Universal.Duties included: Hiring and training Account Managers. Monitoring all campaigns for the entire network (Uproar and Virtual Vegas). This included the management of inventory, creation of new ad products, monitoring performance of ad products, and monitoring performance of new advertising creatives. Optimized performance of the websites, the campaigns running on each website, and the marketing of our websites. Worked with Marketing regarding planning, creative development, scheduling, pricing, and delivery of external marketing campaigns. Worked with finance in updating incoming revenue from all current and future campaigns. Created centralized AdOps database where sales and marketing could access all data regarding our various sites, products, reports, and specs.

Founded the website TheMusicRevolution.com. Created business plan, raised funds, and developed the website The Music Revolution. The Music Revolution was originally designed to allow unsigned bands to market and sell their music online without going through a record label. Currently it is a wiki-based website set up to collect all the worlds music...past, present and future.

Worked with Business Development in researching and development of Fox Television Studios development of web properties tied to new and current shows. Researched changes in television programming. Relayed information to upper management to help create marketing possibilities using the internet. During my time at Fox I created the website The Music Revolution.