Leading social media marketing, paid ads, and data-driven email and SMS campaigns to boost engagement and attendance. Skilled in audience targeting, campaign analytics, and brand growth in a fast-paced nightlife environment.

As the Channel Marketing Associate at Barbara’s Bier Haus, I oversee the full spectrum of digital channels to enhance the venue's visibility and drive engagement with our audience. My role involves developing and executing comprehensive social media strategies that consistently grow our online presence, contribute to brand loyalty, and drive ticket sales for a venue that sells out every weekend.Key responsibilities include:Social Media Management: Daily management of all social platforms, including content planning, posting, and community engagement. I ensure consistent brand voice, creative storytelling, and high engagement rates.Video Editing & Graphic Design: Producing visually engaging content, including graphics and promotional videos, to capture the vibrant energy of our venue and keep our audience excited about upcoming events.Event Promotion & Ticketing: Updating and optimizing ticketing platforms, managing event listings, and running targeted campaigns to maximize ticket sales for a seven-day-a-week operation.With a hands-on approach to digital marketing, I’ve contributed to making Barbara’s Bier Haus one of the most sought-after venues, with sellout weekends and a lively online community.

Uproar Social Media helps businesses save time & increase engagement + ROI on social media with customised content that delivers exceptional value.

Responsible for driving admissions through multi-channel marketing channels for 3 Birmingham based venues. Responsibilities included Team Management, Graphic Design, Video Editing, Digital Marketing Planning & Executing, Social Media Management and In-venue Event Management.

During my time as a Paid Social Coordinator, I've had the privilege of immersing myself in the dynamic realm of digital advertising. With a keen focus on driving tangible results, I've strategized, executed, and optimized numerous paid social campaigns across diverse platforms. From meticulously refining targeting parameters to crafting captivating ad creatives, I've harnessed the power of data-driven insights to consistently exceed campaign objectives. Through continuous analysis and adaptation, I've honed my ability to transform metrics into meaningful ROI, contributing to revenue growth, heightened brand visibility, and an engaged online community. My journey as a Paid Social Coordinator has equipped me with an unyielding passion for optimizing campaigns and a commitment to elevating brands through the ever-evolving landscape of digital marketing.

Serving as a COVID Site Operative, I embraced the responsibility of safeguarding public health and well-being during unprecedented times. Through meticulous coordination and adherence to safety protocols, I played a pivotal role in maintaining secure environments at testing and vaccination sites. By providing support, disseminating crucial information, and ensuring smooth operations, I contributed to the collective effort in overcoming the challenges posed by the pandemic.

E-commerce Development & Management: Successfully founded and managed multiple e-commerce stores, leveraging market research and strategic planning to identify and capitalize on niche markets.Revenue Generation: Achieved significant sales growth through the development and execution of paid social advertising campaigns, utilizing platforms such as Facebook, Instagram, and Google Ads.Social Media Growth: Built and scaled themed social media accounts from inception to a combined follower base of over 200,000, employing data-driven strategies to optimize engagement and follower acquisition.Affiliate Marketing: Implemented and managed affiliate marketing programs, driving additional revenue streams through strategic partnerships and influencer collaborations.Analytical Insight: Utilized analytics tools to track performance, optimize campaigns, and ensure a high return on investment (ROI).