Thomas Dyson Email & Phone Number

Cambridge, England, United Kingdom

Dedicated to shaping a safer digital landscape through impactful marketing strategies, I am an enthusiastic marketer with a keen focus on driving positive change. At the Internet Watch Foundation, I hold the pivotal role of Head of Marketing, overseeing a broad spectrum of strategic and creative initiatives. At the core of my responsibilities is the leadership of comprehensive digital marketing strategies, effectively amplifying our brand's message and contributing to a safer online environment. By crafting compelling content for diverse marketing initiatives I play an instrumental role in fostering awareness that aligned seamlessly with our mission.One of my notable accomplishments was championing a consistent brand identity across diverse touchpoints, heightening recognition within the intricate landscape of online safety. My collaboration extended to external partners and global stakeholders, including government bodies, as I worked to foster collective efforts against the distribution of harmful online content. In parallel with my strategic responsibilities, I derived immense pride from mentoring a high-performing marketing team. Guiding them ensured alignment with organisational goals and the cultivation of an innovative culture, where creative thinking thrived.My qualifications underscore a proven record as a strategic visionary, adeptly crafting and executing marketing strategies that drive brand growth and engagement. At the core of my leadership style is an emphasis on inspiration, steering cross-functional teams towards collaboration, autonomy and ongoing improvement. Proficient across a diverse range of marketing channels, encompassing SEO, SEM, social media and analytics, I steadfastly advocate for online safety and uphold ethical standards. The depth of my expertise in stakeholder engagement is evident in the robust relationships I forge with partners, tech companies and the public, fostering a harmonious and unified approach.

Cambridge, England, United Kingdom

Cambridge, United Kingdom

London And Hertfordshire

A seasoned Digital Marketing and Communications Consultant with a proven track record of orchestrating comprehensive marketing strategies that elevate brand presence and achieve remarkable results. My expertise encompasses a spectrum of key accomplishments in strategising, executing and optimising multichannel campaigns, data-driven analysis, and impactful design implementations. My contributions have played an instrumental role in propelling clients, across a variety of B2B and B2C sectors, to new heights and cementing market leadership.Key Achievements- Strategic Leadership: Spearheaded marketing and design initiatives, collaborating with directors and senior leadership to craft robust, commercially viable strategies aligned with market needs.- Multichannel Mastery: Successfully executed national and regional multichannel campaigns, seamlessly integrating direct marketing, social media, email campaigns, and video marketing for precise audience engagement.- Budget Management: Skillfully managed marketing budgets, ensuring alignment with objectives and streamlined cost-effectiveness.- GDPR Compliance: Successfully implemented comprehensive GDPR policies for data protection, ensuring compliance across client organisations.- Rebranding Influence: Guided company-wide rebrands, including logo marks, guidelines, and rollout strategies, resulting in renewed brand identity and recognition.- Creative Design Leadership: Created and published marketing materials in line with brand guidelines and strategic visions.- Strategic PR: Directed product launches and promotions through industry press and marketing channels, amplifying brand visibility and engagement.My approach with each client was centred on impactful marketing strategies, refining brand identity and harnessing data-driven insights. My multidisciplinary expertise spans comprehensive campaign orchestration, precise analysis and effective design, fostering transformative growth and heightened market impact.

London, United Kingdom

As the Interactive Director at Rilke, I spearheaded the strategic growth of this independent creative design and branding studio. Through my role, I was instrumental in driving business development, enhancing client engagement in digital and social media realms and delivering impactful solutions across diverse sectors.Key Achievements:Client Acquisition and Investment: Played a pivotal role in expanding the client base, successfully attracting new clients and bolstering investment from existing ones.Strategic Relationship Building: Established robust and productive relationships with senior management and departmental heads of prominent multi-sector organizations, including Diageo, The London Philharmonic Orchestra, Arthritis Research UK and the Shelter homelessness charity. Comprehensive Web Design and Digital Marketing: Took charge of web design, digital marketing, content creation and graphic design, ensuring that each element aligned with clients' goals. Managed the layout of reports and reviews, fostering effective communication.Social Media Management: Skillfully managed social media channels, implementing commercially viable strategies to enhance brand visibility and engagement.Search Engine Optimisation (SEO) and Web Standards: Maintained rigorous adherence to SEO best practices and web standards, optimizing online presence for both clients and the business.Not-for-Profit and Charity Sector Expertise: Led income generation strategies for clients within the not-for-profit and charity sectors, ensuring alignment with their unique goals and mission.My tenure as Interactive Director at Rilke has enabled me to apply my expertise in business development, client relationship management, and digital marketing. My collaborative approach, coupled with a commitment to excellence, has contributed to the studio's growth and reputation for delivering innovative design solutions across various domains.

London, United Kingdom - Welwyn Garden City

Notable Achievements:- Directed comprehensive IT management across all client locations, encompassing network and systems oversight, on-site hardware/software provisioning, company-wide CRM system, budget control and adept supplier/vendor management.- Spearheaded the establishment and management of a cloud-based IT infrastructure and communication system, seamlessly covering assets exceeding £50 million across 14 sites and head office. Resultantly, operational efficiency surged while smooth functionality was maintained.- Successfully introduced and managed state-of-the-art Point of Sale (POS) technology throughout diverse retail outlets, restaurants and reception areas within client assets.- Orchestrated the coordination of internal and external graphic web design teams, fostering elevated marketing impact and heightened sales generation for both clients and the business.- Achieved a consistent increase in turnover and profitability, effectively countering a prevailing downturn within the UK tourism market.

London, United Kingdom

In my capacity as the Major Gifts Manager at ICR, I collaborated closely with the Director of Fundraising and Chief Executive to cultivate and retain high-net-worth patrons, primarily from the Kensington and Chelsea districts of London. Additionally, I undertook the management of significant high-profile fundraising occasions, notably including Carols from Chelsea at the Royal Hospital Chelsea and Breaking the Silence at Claridge's.

St. Albans

During my tenure as the Trusts and Events Manager at Grove House, my role encompassed the conception and execution of in-house fundraising events, notably the annual Snow Ball, the Midnight Walk and the Herts 10K. Additionally, I undertook the composition and management of applications directed towards charitable trusts and foundations, securing substantial funds, including a significant £500K capital grant facilitating a major building extension.