Thomas Simpson Email & Phone Number

Milton Keynes, United Kingdom

Key responsibilities include:- P&L Ownership: Overall responsibility for the Brand’s commerciality- Forecasting: Play an active role in forecasting revenues for the Brand on an ongoing basis- Business Objectives: Define the overarching business objectives for the Brand such that they deliver on the commercial contribution. - Long-term Brand Strategy: Establish a rolling 3 year product road map for the Brand and provide such guidance to the Strategic Planning Team - Project Management: Ensure product launches within the stated Brand Strategy remain on track and maintain confidence in the timely delivery of forecast revenues. Determine those factors critical to commercial success for products within the Brand Strategy.- Marketing Strategy: define broad strategic consumer marketing direction which is globally applicable i.e. define the primary and secondary target market, such that it can be used to define and direct i) the NPD effort and ii) the associated consumer marketing approach. - Consumer Research: Utilise every resource available (internal data, 3rd Party intelligence, bespoke qual./quant. research studies etc) to better understand the Brand’s target demographic and their behaviours.- Approvals: Be the main conduit for approvals on creative executions, PD milestones, tactical marketing.- 3rd Party Liaison: Primary owner of the relationship between 505 Games and licensor/developer, as it pertains to Brand issues, ensuring both parties share a united vision for the Brand.

Northampton, United Kingdom

Key responsibilities include:- Planning and executing all promotional activity across our mobile portals including the EE App Store and the Games and Apps widget. This involved profiling users to provide a more personalised and engaging experience for our users with an ultimate goal of optimising conversion and life time value with our customers- Managing our affiliate marketing programme by researching new alternatives and maximising revenue through to optimisation of our marketing activity.- Product Management from beginning to end including the research, development, implementation, testing and growth stages within this role. Examples of this include launching new mobile web stores with global brands within the telecommunications industry.- Acquiring new content for the mobile web store and other mobile channels ranging from premium content, freemium content and subscription based services.- Analysing the performance of all promotional activity for our embedded Android application, evaluating the results and using key findings to shape future promotion strategies.- Project Management for large scale projects that aimed to improve our marketing tools or launching new products and services

Northampton

Key responsibilities included:- Responding to all telephone and email enquiries and providing the best solutions to our customers- Aid in Product Management project by researching competitor products and developing innovative product features to give our products a USP in the marketplace- Developing an internal Customer Service Charter to help effective and efficient communication within the company.- Introducing new starters to the company and helping to embed the company philosophy.- Organising and testing repairs within the service department.My greatest achievement was designing an innovate product feature for a new product launch that went through user testing and was eventually launched across all new amps models. This required in depth competitors analysis including user testing on rival products and also showcased my creativity and attention to detail.

After finishing University I went straight into a job at Madhouse in order to increase my skills and variation of work experience. My responsibilities included keeping track of stock, monitoring the shop floor and refills. I also gained face-to-face experience of dealing with customers which has developed my communication skills further as I learnt to deal with dissatisfied customers. I held a lot of responsibility of keeping track of stock as it was necessary to separate the current stock on the shop floor from the winter stock, as well as separating clearance stock from Mahouse stock.

Over the summer I did some work experience at Brandwork Ltd in web design which helped to develop my I.T skills and team working skills further. I created a website for my band, assisted in building a website for the Institute of Groundsmanship and also researched necessary areas for press releases. I ultimately learnt how to work under pressure to various tasks thus improving my organisational skills.

Ba (Hons), Marketing, 2:2

Activities and Societies: Leeds Marketing Chapter

3 A Levels: Economics B, It B, German D

Gcse'S, Gcses Grades; C Including English, Maths And German