Thomas Leslie Email & Phone Number

Chicago, IL, US

New York, New York, US

Dayton, Ohio, US

• Grew year-end sales 12% ($128,000) primarily through the adoption of new point-of-purchase and event marketing techniques
• Formed partnership with university’s Alumni Association creating $32,000 in potential revenue from distribution of 5,000 gift cards reaching more than 50% of the undergraduate population
• Instructed accredited course at the University of Dayton School of Business Administration (BAI 151) in leadership development and business plan writing to 30 first-year students
• Directed holistic rebranding and redesign of three Flyer Enterprises’ core businesses (9 total) in two months across hundreds of digital and print assets
• Partnered with creative agency MRY to cross-promote its client, messaging app GroupMe across campus coffee shops as part of a national advertising campaign
• Managed 15-person team of Graphic Designers, Marketing Directors, Content Strategists and Public Relations Specialists

Dayton, Ohio, US

• Delivered an enterprise-wide $20,000 sponsorship with Citrix for its PODIO software, a social intranet and project management software suite
• Directed implementation of a digital portfolio and corporate blog designed to highlight employee experience and achievement to prospective students, recruiters, and employers
• Developed and launched new corporate website using Content Management technologies (www.flyerenterprises.com)
• Collaborated with Corporate Graphic designer and Director of Marketing Communications to ensure a consistent corporate brand and unique divisional brands across multiple physical and digital presences
• Empowered nine Directors of Marketing by driving digital and social media strategy and managing analytics systems
• Ensured the integrity, sustainability, and security of Flyer Enterprises’ web portal, and e-commerce/hosting solutions

Dayton, Ohio, US

• Selected to lead 10-person team to draft business and project plans for an upscale, on campus food service venture
• Managed project's stakeholder relations, market research, and initial investment analysis
• Secured $180,000 in funding from company's Board of Directors
• Selected for Leadership Development Program; led winning new venture team to formalize business plan for a potential Stuart Field Concession Stand in conjunction with university’s Department of Campus Recreation

San Francisco, California, US

• Built dashboard to evaluate engagement metrics and ROI of display advertising campaigns across all Salesforce.com web properties, primarily landing pages and high-value forms
• Analyzed existing client and sales data to develop buyer profiles that assist Demand Generation, Sales, and Business Development departments in tailoring the sales process to each prospective lead
• Audited ad-hoc lead buy reports to ensure potential leads and prospects met buyer criteria
• Delivered SEO, SEM, and Display Media planning/buying recommendations for FY15

New York, NY, US

• Created a Business Requirements Document outlining the feasibility and strategic roadmap for the addition of a Gamification engine to USATODAY.com desktop and USA TODAY for iOS
• Assisted in product development, quality assurance & enterprise rollout of the Gannett Social Index, an internal dashboard to measure and rank social web performance of 4,000 journalists
• Documented workflows and identified best practices for the content and development teams resulting in increased web traffic and faster deployment of live video streams during major event coverage
• Supported Directors of Partner Management and Business Development in vendor relations by organizing product demos and trials across 5 divisions of Gannett and in over 120 digital properties and newsrooms

Dayton, OH, US

• Built new Campus Ministry departmental website migrating from Site Studio platform to new Cascade CMS (www.udayton.edu/ministry)
• Updated and edited content, media, navigation, and registration forms on a continuing basis

Atlanta, GA, US

• Assisted product implementation of 20 clients’ websites from existing product to Joomla! CMS
• Collaborated with project managers on behalf of clients seeking design and content edits
• Completed quality assurance and browser testing on websites before launch of completed projects