Tom Morgan Email & Phone Number

Enfield, CT

Enfield, CT

Avon, CT

• Vice President, Director of Channel Strategy & Analytics (3/13 – 3/14)Media Director (3/09 – 2/13)
• Recruited to agency for media expertise to establish new department and add media to the core agency offerings. Trained, mentored and supervised staff of 4.
• Developed and implemented necessary analytics for all client campaigns, recommending the most appropriate mix of paid, earned and created media to accomplish client directives while tracking all vital campaign metrics.
• Developed integrated campaign strategies, delivering optimal results while ensuring brand consistency across marketing channels.
• Oversaw all aspects of strategic media planning and buying for all agency clients, executing strategic integrated media campaigns with a focus on the healthcare and financial industries.
• Led all digital media efforts including display advertising, internet search engine marketing, social media, online video, CPC advertising and digital integration with offline properties.

Park Ridge, NJ

• Marketing Programs Manager – Sony Rewards/Sony Card
• Managed relationship between Sony Rewards/Sony Card and Sony Electronics product groups.
• Created and executed marketing and promotional campaigns utilizing targeted multi-channel communications to encourage card acquisition/retention and increase specific product sales.
• Created the first product-specific reward card offers in Sony Card history. Worked with CRM team to implement a points-based reward system to incent product registration and deliver card offers.
• Oversaw creative development and production of key collateral, while managing relationships with Sony partners and vendors.

Park Ridge, NJ

• Media Manager (May 2006 – July 2007) POSITION RELOCATED TO SAN DIEGOHome Products (Televisions, Home Audio, Home Video, Bluray), Digital Imaging (DSC, DSLR, Camcorders)
• Responsible for all elements of US media placement for HPD and Digital Imaging divisions
• Manage the relationship with Sony’s general market and Hispanic media agencies
• Led media planning team in development of the HDNA campaign, largest consumer campaign in Sony history
• Worked closely with all Corporate Marketing groups including PR, product managers, retail activation, research, CRM, sales and all partner agencies to produce consistent consumer communication across all channels
• Responsible for all aspects of financial management for HPD and DI product advertising including budget reconciliation, invoice approval and monthly reporting

New York, NY

• Media Supervisor (February 2005 – May 2006)Tylenol
• Led 2006 planning team responsible for developing highly relevant multi-media plans for the Tylenol franchise, including all analgesic, upper respiratory, sleep and franchise initiatives
• Conducted extensive targeting exercises using segmentation studies as well as syndicated and proprietary research to determine consumer segments with the most growth potential for all Tylenol brands
• Responsible for submitting upfront television budget recommendations for entire Tylenol franchise
• Served as primary liaison to Hispanic planning team, coordinating general market and Hispanic media activity
• Responsible for coordinating monthly and full year competitive analysis for 40+ brands

New York, NY

• Media Supervisor (August 2004 – February 2005)USA Network / World Wrestling Entertainment (WWE) (8/04 – 2/05)
• Responsible for developing integrated media plans for USA Network programming including original series, original movies, theatricals, and sports including Monk, Nashville Star and Kojak
• Responsible for developing strategic non-traditional plans for WWE around primary Pay Per View Events including Summer Slam, Survivor Series, Royal Rumble and Wrestlemania
• Negotiated media packages and added value partnerships with print, online, radio and non-traditional vendors

New York, NY

• Media Supervisor (December 2002 – August 2004)Unilever (Lipton Beverages /Country Crock 12/02 – 2/04, Caress/Ragu/Bertolli/Lawrys 2/04 – 8/04)
• Developed, executed and modified multi-vehicle strategic plans for Unilever products
• Formulated media briefs based on objectives and strategies for products resulting from client and agency discussions within the Unilever Communication Channel Planning exercises
• Served as the primary liaison to Unilever Global team in London. Provided them with competitive tracking reports, strategic analysis, and sales progress in the U.S. market
• Led the project team responsible for determining the Unilever Minimum Investment Level in the U.S.
• Conducted extensive psychographic/demographic research to work with client objectives to determine and formulate most effective media campaigns

New York, NY

• Media Planner (2/01 – 12/02); Assistant Media Planner (11/99 – 2/01)Visa (11/99-2/01) /Home Box Office (2/01-2/02) / General Electric (2/02-12/02)
• Responsible for 20 individual GE consumer and trade accounts including GE Reveal Light Bulbs
• Developed, executed and monitored media plans for HBO Sports, Events, Comedy and Documentary genres including Band of Brothers, HBO Boxing, Madonna & Britney Spears concerts
• Served as primary client contact on a daily basis, managing and evaluating all media plan executions
• Monitored media marketplace for new vehicles and formulated recommendations for entire team
• Maintained and reconciled extensive monthly budget summary tracking all spending