Tom Mcgregor Email & Phone Number

Warren, Michigan, United States

Directed GM Marketing plan to transition current channel-specific campaigns to cross-channel Adobe Experience Platform (AEP), utilizing the power of unified customer profilesManaged marketing data manifest mapping process to identify all campaign data sources and move to the AEP environmentDrove research effort and communication cascade to prepare GM ecosystem for the deprecation of third-party cookies and to identify alternate identity solutions

Farmington Hills, Michigan, United States

Drove marketing strategy, client relations, and team leadership for Idemitsu Lubricants of America accountPositively impacted account team morale by revamping client relation and quote development processes, and by providing strong leadership to direct reports and cross-functional support team

Farmington Hills, Michigan, United States

Elevated to manage 14-person department responsible for all Audi After Sales marketing strategy, development and execution.Sales Growth• Drove marketing platform development effort that landed a new client and $18M in agency billings through 2022.• Led successful proposal effort that secured $23M in agency After Sales revenue through 2018, and subsequent 2-year contract extension.Innovation• Led development and marketing effort of "white label" digital platform based on successful Audi Marketing Operations Center.• Reimagined After Sales customer experience to include fresh consumer touches and innovative data-driven marketing content and timing.• Led rebranding effort for Audi accessories and service marketing and integrated it into new channels to meet increasing sales objectives, including traditional acquisition and ownership CRM, in-dealership POS, and ongoing dealer opt-in marketing campaigns.

Expanded key agency capabilities into the digital space through sale, design, development and operation of Audi After Sales Marketing Operation Center (MOC) eCommerce portal.Sales Growth• Drove $6M in agency revenue through initial sale and contract renewal of MOC portal.Strategic Business Development• Led development of digital capability within agency where none existed. Spurred growth of 50+ person department.Process Improvement• Listening to the Voice of the Customer (VOC), fostered a culture of continuous improvement and innovation that led to significant upgrades in the MOC and its processes, including revamped user interface, streamlined dealer procedures, and expanded marketing options.Operational Excellence• Developed marketing portal that drew rave reviews from dealer managers and drove observable positive impact on Key Performance Indicators. Ongoing MOC satisfaction surveys scores of 4.5+ on 5-point scale. MOC key reason Audi of America scored #1 in NASPC Service Marketing Study 5 years running. 99% participation rate in quarterly National Service Promotions drove over $80M in annual dealer service revenue.

Responsible for leading quality improvement consulting efforts with Fortune 100 clients for global marketing information services company.New Product Development• Led new product development and sales effort for Initial Quality Study (IQS) Targeted Sales Delivery Training, accounting for $1.5M in new revenue for 2007, and over $1.2M in follow-on business.Process Improvement• Spearheaded quality initiative for Mercedes-Benz, focusing on dealership quality checks, sales training, dealership process analysis, and CRM activities. Program responsible for 62% of brand quality improvement in 2009 IQS.• Directed assembly plant quality process improvement engagement for MBUSI. Conducted observation, interviewing, analysis, process revision, training and auditing of plant quality processes. Initiative increased plant quality 42%.• Initiated quality process improvement consulting effort at MBUSA’s Vehicle Preparation Centers and dealerships. Improved quality process compliance to IQS criteria by an average of 31%.Market Analysis -Voice of the Customer • Created and implemented Voice of the Customer (VOC) product audit for Mercedes-Benz to ensure vehicle launch quality exceeded U.S. customer expectations. Plant quality improved 38%.• Developed and delivered VOC briefings, VOC product audit training, and supported product launch manufacturing assessment activities at Mercedes-Benz South Africa plant. Won 2009 JDPA Gold Plant Quality Award.

Controlled overall operations of Ford Blue Oval customer satisfaction initiative. Planned and controlled annual budget of $9M. Responsible for additional revenue of $295K in 2001.• Supervised completion of over 8,700 dealership evaluations. Initiative increased corporate customer satisfaction scores by 17%.• Led client contact, process improvement, and ISO 9001 efforts on project.

Directed design, development, and deployment of Chrysler dealership training for Top 25 Marketing Agency with annual billings of over $500M. Planned and controlled annual budget of $2.5M. Managed staff of 4.• Launched dealership technology and service interactive training for DaimlerChrysler Academy.• Led 45-member cross-functional team in launch of 7 product training workshops for 32,000 Chrysler Corporation dealership sales personnel. Compressed standard 8-month development cycle to 4 months.• Managed development of service and parts video training programs for 53,000 Chrysler dealership personnel.

Selected by management to lead start-up of new agency department focused on multimedia marketing. Led cross-functional team of 15. Directly supervised staff of 3.• Supervised initial development of Chrysler’s websites and Plymouth brand’s place-based, interactive marketing application, Plymouth Place.

Managed development of all Chrysler Dealer Network programming.• Redesigned production studio and cost-tracking processes. Brought client budget under control in 1993 after $800K cost overrun in 1992.• Marketed services to internal Chrysler departments. Increased ad hoc project income by 100%.

Led implementation team for Chrysler Ride and Drive Training. Coordinated all video support for Chrysler’s $30M culture-change initiative.

Managed design and development of Mopar Management Interactive Training Library. Coordinated media and logistics for Jeep Auto Show Simulator. Led development of Chrysler’s first online marketing application on Prodigy.

Baa, Broadcast And Cinematic Arts, Journalism

Activities and Societies: On-air personality at WMHW-FM Production Assistant at MHTV2Graduated Cum Laude Twice won Special Talent.

Mba, Marketing

Activities and Societies: Beta Gamma SigmaGraduated with High Distinction