Thomas Nay Email & Phone Number

Boston, Massachusetts, US

Boston, Massachusetts, US

• Expertly manage all digital marketing channels, including website, email campaigns, marketing automation, digital signage, social media, and maps listings.
• Develop and execute digital components of integrated marketing campaigns for brand and product promotion, including paid search, programmatic display, and paid social. Utilize data to optimize creative concepts to.
• Collaborate with external agencies to effectively track, measure, and analyze the ROI of digital programs, leveraging data analytics, reporting, and insights to optimize advertising and campaigns.
• Member of internal cross collaboration team responsible for managing and executing lead generation strategies, marketing automation, personalization, tracking and reporting.
• Manage vendors and projects related to ongoing website enhancements ensuring seamless execution and timely delivery of all initiatives.
• Provided leadership in website redesign, including implementation of more comprehensive CMS.

Boston, Massachusetts, US

• Played a crucial role in the digital marketing team, managing campaigns across various platforms, including online video, search, mobile, email, and social media. Provided valuable insights to improve SEM performance.
• Developed, scheduled, and executed social media calendars, email newsletters, and campaigns, while monitoring social media channels and managing digital campaigns.
• Collaborated with cross-functional teams and evaluated the effectiveness of digital programs through metrics and analysis, preparing monthly reports and performance dashboards.

London, GB

• Led global paid online marketing initiatives, including search engine marketing and advanced remarketing techniques.
• Successfully evaluated and relaunched a new pay-per-click strategy based on industry best practices and AdWords updates.
• Implemented new baseline reporting for key performance metrics across online platforms.
• Created automated online reporting dashboards by merging data from Google Analytics, AdWords, Moz, and Salesforce, providing a comprehensive snapshot of performance.
• Developed a strategy to improve SEO and identified strategic areas for site updates.
• Presented weekly and monthly analysis to executive management.

Boston, MA, US

• Responsible for all online marketing initiatives and execution.
• Manage cross-functional relationships and workflow between marketing/sales/IT and ensure alignment between executive-level priorities and online marketing team execution.
• Improved efficiency and effectiveness of AdWords and Bing accounts; led to 57% higher-quality leads and reduced spend by 13% year over year.
• Introduced Retargeting / Remarketing campaigns targeting key website visitors in order to increase brand awareness and qualified leads.
• Optimize email strategy by developing and evaluating all aspects of execution including overseeing deployments, maintaining suppression lists, conducting extensive testing, and perfecting templates.
• Increased email engagement by employing APIs to gain insight and identify trends on how, when and where users opened email campaigns.

Boston, Massachusetts, US

• Designed, drafted and built a completely new website for the community organization to meet evolving marketing needs by partnering with the management team to ensure the website design and marketing strategy met.
• Advised management on the latest online marketing strategies and platforms with the goal of ultimately selecting appropriate tools for informing and engaging the organization’s members of events, opportunities and.

London, GB

• Planned, managed and executed paid search/Pay Per Click (PPC) campaigns, which included but not limited to: account setup, strategy development, organization and management.
• Communicated account strategy, recommended best practices, prepared presentation decks, researched problems and formulated solutions based off of findings, and assisted client team with strategic planning as it related.
• Evaluated client websites to identify strengths and weaknesses, and proposed changes to maximize page Search Engine Optimization (SEO).

• Introduced and integrated online marketing into company marketing plan; trained staff on best practices and served as point person for online initiatives.
• Created and developed more than 35 local websites including station websites, news portals, a classified advertisement directory and business directories.
• Monitored and analyzed web traffic reports across all web properties, presented results and made strategic recommendations to corporate management.
• Established brand-specific social media channels for 23 radio stations in four local markets while developing a comprehensive plan for integrating social media in station marketing initiatives.

• Managed station website, music scheduling and staff for local radio station
• Developed on-air and on-location events with sales teams and clients

• Hosted alternative specialty show
• Designed logo and graphics
• Built station website

London, England, GB

• Managed on-location promotional live broadcasts

• Produce weekend shows
• Board Op
• Commercial and imaging production
• Write and produce daily on air promos
• Assistant to promotions director
• Set-up live broadcasts