Tom Parrish Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

Strategic consulting, product, channel and content marketing projects and business development services.

Greater Seattle Area

Head up Product Marketing for platform services, websites and mobile solutions at CDK Global, a leading provider of online retail marketing solutions in the automotive industry. Led go-to-market launch of mobile e-commerce and cloud applications for over 5,000 customers in partnership with top auto OEM brands (Lexus, Nissan, Hyundai) in domestic and international markets, increasing market share over 30% in partner channels, leading CDK to become the largest provider of responsive mobile websites in the US auto market in 18 months.--Marketing campaign planning and execution teaming with agencies marcomm and inside sales.--Business case development, product life cycle planning pricing, packaging, KPI analysis and financial forecasting. Competitive positioning, SWOT analysis. Strategy decks.--Product marketing lead on matrixed teams across engineering, product management, operations and support on a diverse mix of product and cloud services initiatives.--Drive customer awareness, adoption and satisfaction. Product and user experience story development,--Work with cross-functional teams to create and deliver business proposals, presentations and supporting collateral and a range of B2B channel marketing deliverables,

Seattle

Led all BD initiatives and partnerships for global telematics, content and mobile app offering in connected car infotainment systems. Built out applications and content portfolio partnerships for cloud-based connected car offering distributed in over 50 countries and 5 million vehicles worldwide, creating a $10MM+ revenue stream applying SaaS subscription, revenue sharing and OEM subsidy monetization.• Lead business development initiatives with the R&D and Innovation Labs of major automobile manufacturers and ecosystem partners (semi-conductor, hardware, software) in the San Jose, CA area.• Cultivate and manage co-development projects and prototypes of next-generation services.• Present and challenge next-generation product roadmap, company value proposition and capabilities to inform and adapt product strategy and investment in a dynamic co-optition-based industry.• Automotive OEM partner management and B2B customer marketing program development for connected vehicle infotainment offers.• Define, negotiate and manage infotainment portfolio, with emphasis on driver and vehicle-centric applications that leverage navigation, mapping, parking, traffic and travel-related content.• Develop all financial business models, forecasts, pricing proposals and price/cost/margin analysis for company-wide new business opportunities.

Greater Seattle Area

Headed up all sales and marketing functions (direct sales, distribution partnerships, channel sales, product strategy, client services & account management, PR, marcomm) at a technology spin out from Windermere Real Estate, to build and market apps, tools & services for the entire real estate vertical. Launched subscription-based mobile presentation and CRM applications to over 200 real estate brokerages; first-to-market with iPad apps suite and successfully white-labeled with industry partners.Windermere is a strategic investor and first client (10 states, 300 offices, 7,000 agents); Reaching beyond the West coast, the company supplies local, regional and national real estate brokerages in the other 40 states with a suite of marketing and productivity products that leverage the latest advances in mobile, social and cloud technologies.

Greater Seattle Area

Cloud-based location data platform services and tools provider for application developersLaunched market leading LBS services, leading of all sales, client services, and business development functions. Plan and execute go-to-market strategy and management. Drive demand for location-finding service based on network lat-long data in advertising, banking, and personal safety verticals. • Mobile Advertising. Launched award-winning LBS advertising solutions for automotive, financial, QSR, and hospitality segments, increasing click-through rates 10x and CPMs 25% for ad-serving partners, agencies, and brand customers. Secured Subaru, Burger King and other major advertisers as new clients by enhancing geo-targeted advertising with analytics packaged tailored to customer needs. • Distribution & Social Integration. Closed multiple accounts for location platform integration contracts, and application distribution for social networking and mobile gaming applications in the major OEM app stores (iPhone, Android, Blackberry) and at all Tier 1 US carriers. • Product Management & Marketing. Drove requirements development of product enhancements including value-added services and tools. Launched products with go-to-market and sales campaigns, onboarding programs, and integration processes.

Seattle

Airbiquity is a connected car software development company and services provider in the telematics market for automotive OEMS. I made key contributions to several areas in a period when the company was pivoting from software licensing as the primary revenue generator to a managed services model, specifically:--built the business model and financial forecasting for telematics services.--Built and executed a content licensing offering for connected personal navigation devices and early generation embedded navigation systems.-- Negotiated and managed wholesale carrier reseller relationships

Greater Seattle Area

Mobile marketing agency, games & applications publisher• Pioneered SMS-based mobile marketing solutions for powerhouse national brands and interactive TV programs, notably American Idol TextTV voting. Directed marketing, sales, strategic partnerships, carrier relations, and content acquisition/licensing. • Revenue Growth. Produced $2M in gross revenue in year 1, and $4M in year 2 by developing mobile downloads line of business offering branded and B2B mobile and web music download services. Licensed music storefront to Launch.com/Yahoo! Music.• Customer Base Expansion. Captured accounts with major corporations and national brands such as Warner Bros, Fox, Yahoo! and Warner Bros. Managed carrier and media account teams to support American Idol’s text voting program. Closed deal with Yahoo! to power mobile music store.• Joint Venture Leadership. Negotiated video joint venture with Fremantle Media, forming Thumbdance LLC to deliver original and licensed video content on mobile channel launched on Sprint network. Served as General Manager, leading platform deployment and content development.

Greater Seattle Area

• Product Management Leadership--Defined and implemented application and content programs for mobile web, messaging, voice content and games.• Program Management Execution--Led cross-functional teams (marketing, IT, product development) to deploy innovative multi-modal services (alert-browse-listen) such as MLB GameDay Audio and music download services.• Content Partnerships & Alliances. Defined and programmed 3rd party content offerings, external application development, sponsorships and integrated content/marketing programs with a breadth of brands, agencies, content providers and technology partners. Launched integrated mobile programs with top tier media brands, such as AOL, Yahoo!, Disney, Sony Pictures, ESPN, News Corp. and major sports leagues (MLB, NFL, NBA).

Bachelor'S Degree, Economics, Summa Cum Laude

Mba, Marketing