Support the Vice President of Marketing with strategy, planning, and identifying revenue opportunities for Highway West Vacation properties and partners. Responsible for developing annual marketing plans and quarterly marketing tactics for properties and partners. Collaborate with the Highway West Vacations Art Director and marketing team, as well as sales teams and revenue managers, to develop digital and traditional advertising, collateral and communications. Collaborative partner and counsel to property and partner general and department managers to grow their respective businesses by providing innovative recommendations and solutions including brand storytelling, communications, and promotions. Manage and collaborate with vendors including copywriter, SEO/SEM management, website design and administration, and public relations.Additional responsibilities include website management, email communications, media & press communications, onsite branding, promotions and signage, social media, budget management, data analytics, conversion tracking, competitive analysis, reporting, strategy, and optimization.

Directing the internal marketing and managing outside vendors to execute all marketing and advertising for multiple, private, family-owned businesses, including Purity Spring Resort, King Pine Ski Area and Danforth Bay Camping & RV Resort, that offer outdoor recreation, camping and lodging.Responsible for advertising creative, analytics, budgeting, buying, brand management, copywriting, customer surveying, database management, design, digital advertising, email marketing, events, inbound marketing, media relations, outdoor advertising, partnerships, photography, press (releases & relationships), print advertising, online product management, print production and distribution, public relations, social media management, trade shows, traditional advertising, yield management, video, and web content management system administration.Have successfully increased season passholder numbers, skier visits and introduced new revenue generating ticket products.Managing multiple social media accounts that has increased fan base engagement and growth. Understand importance of creating original and unique content to attract customers and monitoring multiple businesses across many platforms, cross-promoting and driving website traffic.Comfortable appearing on television and have on such programs as Outdoor Television Network’s White Mountains Today, New Hampshire Chronicle, NESN's New England Ski Journal, and major regional news channels. Experienced with radio interviews, as well as writing and recording seasonal radio spots.

Directed and lead an internal marketing team and managed outside vendors to execute all marketing and advertising for two iconic New Hampshire ski areas (owned by Peak Resorts) that offer year-round recreation and attractions.Accountable for advertising creative, analytics, budgeting, buying, brand management, brochure production (and contracted distribution), copy writing, design, digital advertising, email newsletters, events, inbound marketing, media relations, merchandising, networking, outdoor advertising, partnerships, photography, press (releases & relationships), print advertising, ticket/season pass/online product management, public relations, radio, social media, specials & promotions, trade shows, yield management, video, and web content management.Managed a recognizable brand and lifestyle presence for both mountain resorts’ social media with consistent fan base engagement and growth.Understand importance of inbound marketing, creating content to attract customers, monitoring a business across many platforms, and driving website traffic.Comfortable appearing on television and have on such programs as Outdoor Television Network’s White Mountains Today, New Hampshire Chronicle, NESN/CSN’s The Mountain Report, CSN's New England Ski Journal, and WPXT/WPME’s Local Discoveries. Experienced with radio interviews, as well as writing and recording seasonal radio spots.

Planned, budgeted and executed all aspects of marketing and sales for ski area offering year-round recreation.Delivered three years of successive revenue and a 10% skier visit growth in the 2009/10 season prior to Peak Resorts’ acquiring Wildcat. This was a first for Wildcat Mountain, with more than 100,000 paid skier visits; 35,000 summer visits; and yearly revenues exceeding $5,000,000.Established first and all Wildcat Mountain social media marketing.Bronze Telly awarded for Wildcat Mountain 2010/11 winter video series, which I collaborated with Eyes Open Production on weekly.

Lead resort ticket and guest service operations exceeding 105,000 paid skier visits, 70,000 summer visits, and revenues exceeding $10,000,000.Reorganized, coordinated, trained, managed, and directed a multi-department personnel team.Oversaw and successfully implemented improved POS software; internet commerce storefront; hotel owner’s benefit card program; on-mountain ticket and season pass scan technology and off-site live ticketing; increased revenue opportunities, purchasing ease at all points of sale and online, and reduction in fraud.Employee of the year nominee for 2004/05 and 2005/06 seasons.

Developed and managed a $2,000,000 list of professional textbooks, multimedia, and ancillary products based on standard and tiered work-for-hire contracts for authors, titles, special projects, and major partnerships.Conducted contemporary and speculative market research combining in-house and significant travel data.Accountable for team management of acquisitions and related editorial, sales, marketing, financial, production, and support to the publisher.General editor and liaison, as required, between authors, contributing authors, supplementary authors, developmental editors, reviewers, committees, partners, and publisher.