Advanced Analytics: Analysed substantial datasets that introduced novel perspectives to the team.Led the creation of comprehensive structured SQL tables to facilitate seamless data access.Integrated previously untapped features sets into modelling stages, amplifying the predicted power of machine learning models.Conducted deep dive analysis on current roaming propositions, harnessing insights to formulate a spectrum of simulations exploring alternative price structures which were pivotal in shaping strategic decisions.Created collaborative filtering models which revolutionised capacity to suggest new devices to customers, delivering a 15% enhancement in prediction accuracy.Developed and delivered impactful presentations to stakeholders, senior leadership, and cross-functional teams, translating complex data-driven insights into actionable strategies.OTT Advanced Analytics:Worked closely on a transformative initiative to enhance optimisation layers for price elasticity across the company, new algorithm resulted in an operational efficiency increases of 89%.Led the development of new model architecture for regional business partners. This initiative leveraged an increase of 12% month-on-month revenue, driven by the deployment of more precise consumer offers.Collaborated with team members and provided support for the development of an in-house analytics platform, was trusted with additional responsibility for this role and conducted pull reviews to ensure code was of a high quality.Embarked on an independent project that harnessed the power of social media API’s to provide innovative features for modelling stages, enriching insights and diversifying analytical options.