As an Account Director with DemandGen International, Inc.—an Inc. 500 global marketing automation consulting and services firm—I responsible for enabling and supporting our client's marketing and sales teams to adopt marketing automation and CRM systems and ultimately drive revenue. Since 2007, DemandGen has developed a reputation of being the trusted advisor to the world’s most innovative and progressive firms including Apple, Dell, Dupont, American Express, Concur, Covidien, Citrix, Workday, and hundreds more. We help clients implement the key principles of successful lead management to transform sales and marketing into one integrated demand generation factory. Our strategic partners include Eloqua, Marketo, Salesforce.com, Microsoft, and Oracle.

Responsible for driving revenue and enrollment growth at Responsive Education Solutions, one of the nation’s largest charter school management organizations with 65+ schools across 3 states. Increased revenue more than 100% in 3 years. Drove revenue growth from $43.1 million in 2011 to a projected revenue exceeding $100 million in 2013. Achieved 38.5% CAGR growth from annual revenue growth of $43.1 million in 2011 to $82.6 million in 2012. Lead successful design, development and roll-out of complex Salesforce.com and Marketo implementation. Transformed organization into a 21st Century marketing organization through strategic implementation and management of marketing automation, centralized communications center and online advertising campaigns (PPC and Display). Launched two successful new brands and led a brand refresh of three others. Manage a team of 10 and responsible for all demand generation activities, product marketing, research, inside sales (call center), creative services and marketing automation.• Conceived, wrote and placed Wall Street Journal editorial, titled “Texas Two-Step Around Education Reform” in March 2013 under CEO byline and in collaboration with Hillsdale College. • Recruited more than 4,000 students—a net increase of 2,000—to grow organization revenue $14 million in 2012.

Responsive Education Solutions (ResponsiveEd), Texas’ largest public charter school holder, operates 40 public schools located throughout the state of Texas, including Premier High Schools, Vista Academies, Quest Middle School, iSchool High, and iQ Academy. ResponsiveEd schools are high-quality, free public charter schools that serve at-risk students in grades 6-12, and students on college preparatory tracks in grades K-5, 6-8, and 9-12.

Founded Diverge Communications, a digital public relations agency that combines traditional with emerging media and online influencer engagement. Developed and managed execution of next-generation PR strategies that involve social media marketing (Facebook, Twitter, Ning, Flickr, YouTube, etc.), content syndication, custom research, and blogger outreach. Used web analytics and other data sources to measure and report on the success of client campaigns. Clients include Boundless Network, Greenling, Sheshunoff, AllianceTech, Teradata and TriDimension Energy.Won 2009 Silver Spur from the Texas Public Relations Association (TPRA) and four Bronze Quill awards from the International Association of Business Communicators (IABC) for innovative digital public relations campaigns that delivered real business results for clients.

Directed public relations and social media strategy for interactive agency that generated positive news and positioned the company as a thought leader. Promoted agency thought leadership in digital, interactive and social media marketing through ghostwriting articles, securing media interviews and pursuing strategic speaking opportunities at major industry events. Numerous business and advertising trade media contacts. Agency experts featured in publications including BusinessWeek, ZDNet, Marketing News and DM News.

Strategic communications planning for clients that included development of key communications objectives, key messages and competitive positioning. Crafted unique story angles that garnered local, regional and national news coverage as well as trade publications. Facilitated successful client interaction with reporters to ensure key messages delivered and beneficial outcomes for the organization. Clients include Capital One Bank, Austin Board of Realtors, Odyssey OneSource and Save-A-Lot. Awarded 2007 TPRA Silver Spur and 2006 IABC Silver Quill recognizing outstanding client campaigns.

Covered the NBA Finals, President Bill Clinton and the 2000 Presidential Campaign. Published worldwide in BusinessWeek, US News & World Report, Wired, Texas Monthly, London Sunday Mirror, New York Times, Los Angeles Times, USA Today and the Washington Post.

Photos published in USA Today, New York Times, and Washington Post.

Met strict deadlines while photographing the 1999 Texas Legislative session, the NBA Finals, Gov. George W. Bush, and President Bill Clinton.

Planned editorial calendar, researched and wrote stories for the sports page. Supervised staff of freelancers and interns to coordinate coverage for daily newspaper.

Produced comprehensive briefing memorandum for United States Senator Michael Enzi containing strategic policy messages on target with his personal objectives and the current political environment. Distilled and translated complex legislative issues into a cohesive policy message for 7,281 letters to constituents.

Interviewed state officials and wrote state government issue stories for 261,000 daily circulation newspaper. Developed strong relationships with media representatives across the state.