Thomas J. Vella Jr. Email & Phone Number

United States

United States

Lawrenceville, New Jersey

• Successfully developed and maintained mass-consumer promotional marketing campaigns for spirits and beverage industry clients, such as Diageo, Sazerac, and Brown Forman.
• Effectively worked with brand managers, senior buyers, public relations, production and packaging engineers, and design teams on product concept development, to achieve clients specific brand marketing needs and goals.
• Successfully created and presented specific brand marketing campaign ideas and brand messaging… Show more
• Successfully created and presented specific brand marketing campaign ideas and brand messaging, for clientele brands, using consumer data research, targeted demographic polling, and the creative portion of my right.
• Managed custom brand marketing campaigns through full life cycle, from idea conception, production, completion, and client approval. Notable campaigns: Ketel One Botanicals Signature Glass, Crown Royal Football Promo.
• Worked closely with clients’ financial departments, to develop marketing solutions that leveraged cost savings, while providing highly perceived value promotional items to a targeted audience.

New Brunswick, NJ

Design Thinking employs a set of methods and corresponding mindsets that promotes a human-centered approach to innovation. It concentrates on rigorous means of understanding human behavior to generate deep insights, articulate needs and desires, generate design solutions, and finally critique and test those solutions. As a member of the advisory board, I'm.

New Jersey

• Successfully managed and continuously grew healthcare marketing accounts, focusing on brand building and ROI.
• Conceptualized and implemented strategic brand marketing plans and messaging, on both digital and print platforms, for both local and national clientele. Platforms include: NJ.com, The Star-Ledger, Inside Jersey.
• Successfully pursued and developed new business accounts through lead generation, and referrals; while maintaining a… Show more
• Successfully pursued and developed new business accounts through lead generation, and referrals; while maintaining a substantial, existing clientele list.
• Managed custom brand marketing campaigns through full life cycle, from idea and messaging conception, completion, and client approval. Notable campaigns: Memorial Sloan Kettering, Summit Medical Group, RCCA,and.
• Booked, coordinated, and managed in-depth, multi-faceted marketing schedules, for long-term and short-term campaigns.

New York, NY

• Developed and created media plan proposals based on advertiser brand goals, while analyzing inventory and maximizing internal revenue strategies.
• Supported Account Executive in client presentations, composition of sales decks, integration proposals, and negotiations of Upfront and Scatter deal proposals.
• Successfully executed numerous custom integration partnerships through full life cycle, from initial idea conception, completion, and client approval. Notable client… Show more
• Successfully executed numerous custom integration partnerships through full life cycle, from initial idea conception, completion, and client approval. Notable client vignette/integrations include: GEICO, Burger King.
• Tracked all client liability, and provided successful stewardship solutions to keep internal loss at a minimum, while ensuring that all client expectations are met.
• Successfully performed in-depth analyses of past and current clientele deals, in the effort to manage and maximize future deal negotiations and transactions. Show less

New York, NY

• Successfully managed $90 million of national on-air broadcast inventory per year.
• Served as direct point of contact for, and cooridinated all scheduling of on-air inventory.
• Coordinated with front and back-of-house commercial operations and staff, continuously ensuring optimum on-site and on-air productivity.
• Communicated daily with clients to ensure all scheduling and brand needs are met successfully.
• Strategized, negotiated, and scheduled client/network sponsorships and… Show more
• Strategized, negotiated, and scheduled client/network sponsorships and brand integrations for clients.

Morristown, NJ

• Composed, arranged, and performed original music and lyrics for a six-piece acoustic-rock ensemble.
• Managed all bookings, promotions, advertising, merchandising, networking, music placement, and recording.
• Released three professionally recorded albums.
• Logged over 200 live performances to date, including appearances with: Bruce Springsteen, Dickey Betts of The Allman Brothers, Tim Reynolds of The Dave Matthews Band, Richie Havens, Bob Marley’s Legendary Wailers.
• Logged over 200 live performances to date, including appearances with: Bruce Springsteen, Dickey Betts of The Allman Brothers, Tim Reynolds of The Dave Matthews Band, Richie Havens, Bob Marley’s Legendary Wailers.
• Currently licensing songs through ASCAP for television, film, radio, and commercial use. Show less

Westfield, NJ

• Promoted to floor manager while maintaining responsibilities as a server in a privately owned high-volume restaurant.
• Supervised front and back-of-house operations and staff, continuously ensuring optimum on-site productivity.
• Created and implemented all promotional and marketing campaigns using print, aural, and online media.
• Worked closely with owners and staff to ensure customer loyalty, by improving service standards and product quality.

New York, NY

• Assisted the president of an international independent record label with business operations including: talent recruitment, clientele management, advertising, networking, and marketing.
• Represented the company at all relevant industry events and recruitment endeavors.

Ba, Journalism And Media Studies; Summa Cum Laude 2012

Education record