Tom Ferguson Email & Phone Number

Duties include but not limited to: - Managing waste and recycling services and programs at numerous manufacturing plant- Implementing new services to help clients meet sustainability and recycling rate goals- Project Management of dozens of different waste and recycling projects at any given time

Saratoga Springs, New York, United States

- Assumed new role as agency shifted hierarchy and structure- Lead marketing planner on multiple projects at any given time- Lead communication with clients for accounts I work on- Guide all teams to create, execute comprehensive marketing plans - Manage digital media, client, and creative teams in planning stages - Manage budget spending and campaign performance in real time- Use data to inform future marketing plans for clients- Project manage specific marketing pitches to new business- Present marketing budgets, campaign status, and recaps to clients - Assist in any and all additional agency functions to ensure success

Saratoga Springs, Ny

- Plan, execute, and reconcile all traditional media budgets- Work with media team to form integrated marketing plans- Execute real time optimizations to live marketing campaigns- Provide input on strategy and performance of all media plans- Compile in-depth campaign settlements, recaps, and insights- Use past campaign insights to optimize future campaigns- Conduct in depth research on target demographics- Assist with digital marketing planning and buying where needed

Saratoga Springs, New York

Saratoga Springs, New York

LIFT is a full service marketing and advertising agency, serving clients mainly in the sports and entertainment industry. LIFT has had success in launching brands, promoting exhibits and events, and generating revenue for clients. My experience at LIFT has included:-Working with media contacts to prepare client facing financial settlements with affidavits and invoices-Conducting market research for clients to help narrow their target market and maximize reach-Forming promotional partnerships to drive revenue for clients through unpaid media and trade deals-Initiating grassroots marketing campaigns within clients’ local community through social media channels

Saratoga Springs, New York

-Assisted with promotional work multiple clients in a fast paced agency setting-Conducted grassroots outreach to generate interest and drive sales for our clients' events-Prepared market research and presentations for pitches to new potential clients

Troy, New York, United States

- Independent marketing consultant for a local business- Develop target audience personas, and marketing campaigns tocreate awareness and drive revenue- Manage execution of all marketing initiatives and budgets in theFacebook Business Manager platform- Provide in depth reporting on performance of campaigns, includingdemographic and geographic data of who is seeing the ads

1400 Washington Avenue

With the UAlbany Athletics department, I learned a great deal about ticket sales. Through cold calling and general outreach to past buyers, I was able to generate revenue for the University. I also assisted with day to day operations for basketball games.

Lowell, Massachusetts

With the Spinners, I learned about the basic day to day operations of a sports organization, mainly on the marketing and public relations side, but also about ticket sales, operations, food and beverage, and merchandise. Some of my main duties consisted of:-Planning promotions at the ballpark, such as themed nights and giveaways-Providing insight on new marketing techniques for the club-Prospecting potential sponsors for the organization

Belmont, Nh

Complete sub plans left by teacher. Interact with students. Encourage students to finish work on time and correctly.

Laconia, New Hampshire

Duties for the team included working with day to day operations, promotion of team brand, promotion of sponsors, marketing techniques, keeping fans engaged in the team, and customer service for the 2015 NECBL season.

Belmont, New Hampshire

Maintain grounds of four schools in district, as well as a community park. Shop maintenance on machinery and equipment. Basic maintenance for school facilities.

Bachelor Of Science (B.S.), Business Administration (Marketing And Management)

Activities and Societies: Albany Sports Business Organization (ASBO), Dean's Leadership Council, UAlbany Men's Club Lacrosse

History And Philosophy

Activities and Societies: Men's Lacrosse TeamSemester abroad