Thomas Campbell

Thomas Campbell Email and Phone Number

Marketing @ Skymapper Inc
San Francisco, CA, US
Thomas Campbell's Location
San Francisco, California, United States, United States
Thomas Campbell's Contact Details
About Thomas Campbell

Thank you for dropping by! I am a performance-driven marketing director – a voracious pop-culture and music enthusiast who turned that passion into a Marketing career. That enthusiasm is now focused on understanding how marketing, media and messaging converge into Brand Loyalty, and most importantly, Revenues.My career progression has been based on a grasp of target audience behavior and how to positively affect their education and decision-making process. I have honed these skills at global brands including INTEL, VISA, HP, EBAY, ADOBE, and at global agencies including BBDO and Publicis.Through these insights, I have driven leaps forward in media and marketing: launching high-level campaigns (• eBay: People Are Good • HP: HP+ • Intel: Launches from Pentium2 through Intel Core • ), strategic Super Bowl and Olympics placements, the first B2B web ads (Wired.com), and even launching first-generation websites like Ask Jeeves.My career has pivoted from Media to Performance Marketing, running all aspects of marketing – SEO, Social, Website, Lead Generation, CRM, Email Strategy and Content Strategy – with an eye on ROI. I’ll let my accomplishments speak for me here:• DROPSUITE • Credited with enormous role in 299% increase in ARR over 3yrs (with a budget of only 2% of ARR).• DROPSUITE • Led transformations that grew overall Engagements 861%, Awareness 1,135%, Qualified Leads 227%, and Conversions 182%. Also leveraged content / SEO data to deliver a 1,447% increase in website entrances from content and 2,632% increase in content downloads (gated).• CNET / CBSi • Delivered avg. 163% audience increases across How Many sales programs • INTEL • Developed and managed high-performing media and partner marketing programs – outperformed 100% of program goals and recognized with 20+ Circle of Excellence awards.EARLY AGENCY EXPERIENCE with top brands GE, Adobe, HP, Visa, Intel, Oral-B, HBO, midsized clients.I look forward to connecting! Please feel free to reach out with any questions or just to chat! STRENGTHS – Strategic Leadership, Branding & Identity, Brand Marketing, Brand Management, Engaging Content, Content Production, Content Strategy, Copywriting, Positioning (Marketing), Visual Branding, Thought Leadership, Storytelling, Consumer Behavior, Demand Generation, Customer Acquisition, Customer Retention, Digital Marketing, Social Media, Creative Ideation, Market Analysis, Return on Investment, SEO Strategy, Marketing Automation, Campaign Management, Website Development, Analytics, Communication, Media Relations, Performance Metrics, Copywriting

Thomas Campbell's Current Company Details
Skymapper Inc

Skymapper Inc

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Marketing
San Francisco, CA, US
Website:
skymapper.io
Employees:
10
Thomas Campbell Work Experience Details
  • Skymapper Inc
    Marketing
    Skymapper Inc
    San Francisco, Ca, Us
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  • Dropsuite
    Global Marketing Manager
    Dropsuite 2020 - 2024
    Remote
    Recruited in-house after consulting role with mid-tier ($12M) Australian cloud data platform to build B2B presence. Achieved consistent brand positioning, diverse marketing campaigns shaped by industry narratives, product insights, and cybersecurity concerns. Directed worldwide partner programs with Product, Business Development and MSP / ISV Partners, internal and external teams. Guided development of marketing assets: press releases, case studies, stories.• Independently conceived and executed marketing strategies to record-breaking metrics and ARR• Led integrated content / demand generation strategy that generated 1,447% increase in qualified website visitors and 145% rise in leads • Developed and drove partner marketing initiatives (OEM, MDF, co-branding) that grew partner program revenue 280%• Boosted overall web traffic by 170% and grew social media following 391%
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  • Dropsuite
    Social Media Marketing Consultant
    Dropsuite 2019 - 2020
    Remote
    Recruited to develop social media strategy, performance-driven schedule, and high-engagement, reusable social platform content, digital assets, and posts for this high tech company.• Based on rapid success in increasing target audience engagement, lured into in-house role within 6 months.
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  • Dwa
    Account Director
    Dwa 2018 - 2019
    San Francisco Bay Area
    Recruited following DENTSU AEGIS NETWORK’s acquisition of this leading media and marketing analytics agency. Directed media strategies, initiatives and client presentations including SEM, SEO, social media, digital, and traditional, resulting in increased client engagement and brand visibility.• Handpicked to direct agency’s turnaround clients – ZENDESK, INFORMATICA, CISCO, TRINET, QLIK• Recognized for significantly increasing digital presence and customer engagement
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  • Doremus
    Associate Media Director
    Doremus 2015 - 2018
    San Francisco
    For OMNICOM’s Global ACE Awards Agency of the Year (Founded by Dow Jones owner Clarence Barron), managed media strategies and initiatives including SEM, SEO, social media, digital, and traditional channels, resulting in increased audience engagement and improved campaign performance.• Named to top agency accounts – MICROSOFT, CORNING, INTEL, FRESHDESK, PPG • Developed tailored media strategies hailed as enhancing brand reputations and customer engagement
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  • Cnet
    Senior Marketing Manager, Marketing And Audience Acquisition
    Cnet 2013 - 2014
    San Francisco, Ca
    Led marketing and promotional activations for high-profile and audience-specific product / website launches – CNET en Español, CNET Smart Appliances, CNET shows, and Seasonal Gift Guides. Refined demand acquisition messaging – email, promotional, sweepstakes to significantly grow leads.• Achieved 80+% organic (e.g., unpaid) website traffic for CNET en Español in 12 months • Evaluated marketing programs using DSPs, DMPs, 3rd Party data, and Ad Trafficking, resulting in average of 163% audience increases for sales programs • Developed quarterly dashboards – delivered CNET’s 1st holistic view of marketing outcomes
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  • Pathwrangler
    Marketing Consultant
    Pathwrangler 2011 - 2013
    San Francisco
    For this startup, developed global-local platform for booking and sharing travel adventures, enhancing user engagement and expanding market reach. • Successfully recruited 30+ top global travel agents despite funding roadblock that stalled launch
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  • Intel Corporation
    Senior Media Manager
    Intel Corporation 2005 - 2011
    Santa Clara
    Oversaw US media operations in Enterprise / B2B and B2C sectors, planning budgets of $300M+. Utilized co-marketing to adapt global strategies for maximum local market impact, considering all marketing mix aspects – retail, sales channel, and online sales.• Exceeded marketing goals for 6yrs straight – 20+ Circle of Excellence awards • Grew number of media partnerships 300% in 4yrs
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Thomas Campbell Skills

Media Planning Strategic Partnerships Media Buying Market Research Marketing Strategy Digital Marketing Digital Strategy Integrated Marketing Marketing Consumer Electronics Consumer Marketing Consumer Insight Blogging Enterprise Marketing Consumer Products Channel Partners Partnership Marketing Online Advertising Advertising Microsoft Office Consumer Behaviour Crm Adobe Creative Suite Financial Accounting Social Media Social Media Marketing Twitter Marketing Facebook Marketing Content Strategy Content Marketing

Thomas Campbell Education Details

Frequently Asked Questions about Thomas Campbell

What company does Thomas Campbell work for?

Thomas Campbell works for Skymapper Inc

What is Thomas Campbell's role at the current company?

Thomas Campbell's current role is Marketing.

What is Thomas Campbell's email address?

Thomas Campbell's email address is th****@****tel.com

What is Thomas Campbell's direct phone number?

Thomas Campbell's direct phone number is +141527*****

What schools did Thomas Campbell attend?

Thomas Campbell attended San Jose State University.

What are some of Thomas Campbell's interests?

Thomas Campbell has interest in Teaching, Thommysblog, Collecting, Pastry, Observing Consumer Behavior, Listening, Marketing, Entertainment, Playing, Com.

What skills is Thomas Campbell known for?

Thomas Campbell has skills like Media Planning, Strategic Partnerships, Media Buying, Market Research, Marketing Strategy, Digital Marketing, Digital Strategy, Integrated Marketing, Marketing, Consumer Electronics, Consumer Marketing, Consumer Insight.

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