Thomas Jason, Ma Email & Phone Number

Columbus, Ohio, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

Oversees the development and implementation of agile marketing campaigns that create demand for sales, generate revenue growth, and increase product utilization. By leading customer and prospect agile marketing teams, I ensure the timely execution of campaigns that drive results. • Facilitated customer, prospect, and ABM/key account campaigns to meet and exceed their goals.• Recommended project success factors/milestones to manage, monitor and measure progress against the campaign road map and project plans.• Developed and manages a weekly dashboard that elevates visibility of the work that the Agile Marketing Team does throughout the organization.• Created and lead an internal training program that empowered internal marketing teams to use JIRA Agile Marketing software. • Advocated, streamlined, and improved the internal Agile Marketing Process, increasing adoption and efficacy of Agile Marketing campaign teams.• Mentored and trained other Agile Marketing Scrum Masters within the organization during their on-boarding, empowering them to step into their roles with minimal startup time.

Chicago, Us

As Advertising and Promotions Manager for the GE Healthcare’s Life Sciences division, I managed the planning and execution of marketing, advertising, and external communication campaigns and initiatives for the BioProcess, Enterprise, Fast Trak, Lab, and Service P&Ls on the global and regional levels.• Planned, managed and prioritized the execution and evaluation of digital and traditional marketing communication strategies globally.• Led the development of web sites, videos, webcasts, applications, print and digital advertisements, event booths, print and digital collateral, presentations, white papers, scientific poster presentations, usage guides, tutorials, packaging, and sales support materials.• Guided agency selection and development of creative platforms for new product initiatives, launches, campaigns, and acquisitions. • Rebranded and integrated product lines acquired from ThermoFisher Scientific (HyClone) and other third parties. • Developed, co-branded and translated marketing and sales support materials for global and regional distributors, partners, consortiums, and vendors including Fisher Scientific and VWR.• Ensured the integrity of the corporate brand, as well as adherence to both legal and regulatory guidelines.

Lead point-man and strategic/tactical planner for innovation and thought-leadership marketing activities. Planned and managed marketing, advertising, and public relations campaigns, vendors, agencies, budgets and related projects for Wellness, Health Care Decision Support and Health Portal products (traditional, SEO and SEM). Developed Webinars, white papers, position papers, news releases, bylined articles, sales collateral, internal and external communications; and managed team re-branding efforts.

Senior Marketing Manager, Resource Center for Health & Wellbeing/OptumHealth Institute (Optum/OptumHealth Care Solutions) 2006-2012Acting Marketing Director/Manager, Marketing/Communication (Medical Network, Inc. d.b.a. HealthAtoZ) 2001 – 2006Acquired by UnitedHealth Group in 2006

Us

Planned and executed all marketing and public relations functions including advertising, media relations, client relations, research, crisis communication, and all marketing materials. Led all aspects of annual HON Code and URAC Accreditation and renewal. Authored all RFP/RFI and new business development responses. Researched competitive intelligence and pricing strategies, conceptualized online health coaching, personal health record applications and online consumer health tools.

Researched, designed and implemented public relations objectives, strategies, tactics, and crisis communications for six clients. Pitched clients to national, regional and trade media (including television, print and radio) generating substantial publicity on shoestring budgets. Researched, developed, wrote and edited media releases, feature stories, company profiles, media kit materials and miscellaneous public relations writings.