Amy Thompson Email and Phone Number

Communication Strategist specializing in B2B and higher education marketing with 25 years experience.PROVEN RESULTS:• Increased event attendance by 35% over competitionRedesigned a higher education firm’s overall marketing campaign based on clicked-through data assessed after tagging the company’s website. Leveraging this data allowed a more reader-focused campaign this increased attendance at their pivotal national conference by 5%. This 5% increase fell in the same year that competitors’ events decreased 30% on average.• Increased assessment analysis responses by 27.5%Crafted four micro enrollment trend assessment surveys, and administered them online by university department (recruitment, retention, administration) and institution types (2yr/4yr, public/private). The micro survey increased response rate by 20% to 35%. This break-out approach also enhanced institutions’ ability to reference their individual performance compared to peer institutions. • Recruiting MBA students from Latin America Planned and implemented communication strategies to boost Latin American students within a specific university's MBA program, resulting in a “full-stacked” marketing strategy to compliment the email campaign and promote the school “brand.” This led to a 280% increase in applicants within the first year. CORE COMPETENCIES• Results-driven strategic development and execution• Strong collaboration skills, including serving as a listening liaison in diverse settings• Expertise with content marketing, brand management, engaging target audiences, and cross- cultural communication • Ability to lead diverse teams and cultivate long-term relationships• Passionate about the higher education landscape