-Manages the marketing execution and communication of the HDFS retail business; the largest revenue generating piece of the portfolio-Owns U.S. and Canada retail finance product marketing, including digital and print assets and strategy, for the largest revenue driving component of the company’s portfolio-Leads all dealer and field communication for HDFS retail financing programs across the U.S. and Canada-Owns the project integration of HDFS leads into over 600 U.S. dealership CRM… Show more -Manages the marketing execution and communication of the HDFS retail business; the largest revenue generating piece of the portfolio-Owns U.S. and Canada retail finance product marketing, including digital and print assets and strategy, for the largest revenue driving component of the company’s portfolio-Leads all dealer and field communication for HDFS retail financing programs across the U.S. and Canada-Owns the project integration of HDFS leads into over 600 U.S. dealership CRM systems through a lead management software provider-Acts as the company liaison and project lead between Harley-Davidson Motor Company and the captive financial organization, Harley-Davidson Financial Services by building relationships and trust with internal and external stakeholders.-Leads cross-functional teams and coordinates integration of Financial Services for the US market leadership among multiple stakeholders (Marketing, Sales, Operations, Finance, Dealer Network, Retail, Product Planning) Show less

-Owns the classification and analysis of a global motorcycle portfolio of 13K vehicles, subsequently identifying future consumer opportunities and reporting on market performance and key insights to global business leaders-Develops the overall strategy for motorcycle analytics, including source identification, competitive research, internal ownership and cadence, and delivery of key insights-Creates long-term motorcycle retail forecasting tools for a $3B business unit, using Excel and… Show more -Owns the classification and analysis of a global motorcycle portfolio of 13K vehicles, subsequently identifying future consumer opportunities and reporting on market performance and key insights to global business leaders-Develops the overall strategy for motorcycle analytics, including source identification, competitive research, internal ownership and cadence, and delivery of key insights-Creates long-term motorcycle retail forecasting tools for a $3B business unit, using Excel and Tableau, to influence future business initiatives including financial scenario planning and vehicle production Show less

Three year rotational development program working on six-month long projects in the following areas:Rotation 1: eCommerce- Returns Optimization Project ManagerRotation 2: S&OP- Motorcycle Demand Planning SpecialistRotation 3: Global Marketing & Brand- Parts and Accessories MarketingRotation 4: Harley-Davidson Riding Academy - Nurturing Future Riders Project ManagerRotation 5: 115th Anniversary Project ManagerRotation 6: Global Social Media & PR Analyst

Help members achieve financial security through direct to consumer consultative sales while achieving aggressive goals and driving business growth objectives.*Sold 10 types of insurance policies direct to consumers through a personalized verbal needs assessment, over $200K earned in new business net annualized premium from January to December 2014*Formed and maintained customer relationships through consistent follow-up and successful book of business time management, over 4000… Show more Help members achieve financial security through direct to consumer consultative sales while achieving aggressive goals and driving business growth objectives.*Sold 10 types of insurance policies direct to consumers through a personalized verbal needs assessment, over $200K earned in new business net annualized premium from January to December 2014*Formed and maintained customer relationships through consistent follow-up and successful book of business time management, over 4000 members managed*Fostered awareness of a new insurance brand through customer interaction and creation of a value proposition*Managed a high volume sales workload within a quarterly goal-driven team environment, contributing to Direct to Consumer Sales division delivering well beyond corporate goals*Acquired and maintained life and health insurance licenses in all 50 U.S. States for a financial services company with $3B per year in net revenue Show less

Drive business results by ensuring customer and employee input is integrated into key decisions.*Improved business relationships by examining customer loyalty survey results and re-evaluating insurance products*Analyzed vast amounts of primary and secondary research data using IBM’s SPSS, SPSS Text Analytics, and Excel, identifying key findings and business implications*Moderated 2 focus groups and communicated research findings via PowerPoint to several business segments… Show more Drive business results by ensuring customer and employee input is integrated into key decisions.*Improved business relationships by examining customer loyalty survey results and re-evaluating insurance products*Analyzed vast amounts of primary and secondary research data using IBM’s SPSS, SPSS Text Analytics, and Excel, identifying key findings and business implications*Moderated 2 focus groups and communicated research findings via PowerPoint to several business segments including Voice of Customer and insurance Claims executive leadership teams resulting in improved department satisfaction*Built two Microsoft Access reports and numerous queries to aid in organization of account information for CUNA Mutual’s sales force*Created four research survey instruments to gain insight into employee satisfaction and aid in the evaluation of financial products and services targeted toward Generation Y consumers Show less

Promote and grow downtown Eau Claire businesses through the implementation and management of community events and festivals.*Organized, planned, and executed festivals and events throughout Eau Claire, with a total of over 25,000 people in attendance*Assisted in developing marketing strategies for various businesses downtown to cope with construction*Aided in the gathering of sponsors for downtown community events, over $3,000 generated*Recruited a total of over 200… Show more Promote and grow downtown Eau Claire businesses through the implementation and management of community events and festivals.*Organized, planned, and executed festivals and events throughout Eau Claire, with a total of over 25,000 people in attendance*Assisted in developing marketing strategies for various businesses downtown to cope with construction*Aided in the gathering of sponsors for downtown community events, over $3,000 generated*Recruited a total of over 200 volunteers for events and festivals Show less