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Seasoned marketing executive with deep experience in subscription-based and recurring revenue businesses. Particular strengths in direct customer acquisition and retention, creating alignment between Marketing and Sales organizations, digital strategy, and customer-driven product development.
Thorne Marketing, Llc
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PrincipalThorne Marketing, Llc Jan 2019 - PresentSeasoned marketing pro with deep roots in publishing, subscription and recurring revenue businesses, K12 education, and library services. I help clients with everything from product development, e-commerce growth, lead generation, to renewal programs and financial modeling.
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Marketing DirectorTouchmath Oct 2021 - May 2023Lead a high-performing marketing team that accelerated the growth of this amazing company. Instituted lead generation programs, launched a robust outbound email program, and drove huge YOY revenue increases. -
Avp, Client EngagementDynamit Sep 2017 - Oct 2018Columbus, Ohio AreaDynamit creates web and mobile applications. We serve our clients as strategists, creatives, and engineers.As AVP Client Engagement, I identified critical needs for specific key accounts, identified and pitched solutions that moved the needle on their most important business metrics. -
Vice President, MarketingMedia Source, Inc Feb 2008 - May 2017Columbus, Ohio AreaFirst joined Media Source as Marketing Director for the Junior Library Guild book review and collection development service. Promoted to Vice President, Marketing for Media Source in April 2010 following the acquisitions of The Horn Book, School Library Journal, and Library Journal. Led teams responsible for insights and analytics, product development, pricing, segmentation and positioning, and all campaign execution and deployment. -
PublisherThe Horn Book, Inc. Jan 2009 - Apr 2010Took on responsibilities of Publisher effective with Media Source's acquisition of The Horn Book in January 2009.Delegated role following Media Source's 2010 acquisition of School Library Journal and Library Journal.Key achievements: - Pushed editorial redesign, introducing 4-color interior pages and advertising opportunities. - Substantially increased ad pages and effective page rate. - Doubled the circulation of the free monthly e-newsletter, Notes From The Horn Book. - Introduced new advertising opportunities in the print version of The Horn Book Guide. - Developed new direct mail subscriber acquisition package.
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Director Of MarketingJunior Library Guild Feb 2008 - Apr 2010Responsible for online, print, and in-person programs to drive new customer acquisition and current customer up-sells.Promoted to VP, Marketing of parent company in April 2010.
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Svp MarketingOakstone Publishing 2006 - 2007 -
Vp MarketingOxmoor House (Time Inc.) 2002 - 2006
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Vp, Group Circulation DirectorBelvoir Publications Sep 2000 - Oct 2002
Andrew Thorne Skills
Andrew Thorne Education Details
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Marketing, Finance -
Education
Frequently Asked Questions about Andrew Thorne
What company does Andrew Thorne work for?
Andrew Thorne works for Thorne Marketing, Llc
What is Andrew Thorne's role at the current company?
Andrew Thorne's current role is Growth-Oriented Marketing Executive.
What is Andrew Thorne's email address?
Andrew Thorne's email address is at****@****inc.com
What is Andrew Thorne's direct phone number?
Andrew Thorne's direct phone number is +161487*****
What schools did Andrew Thorne attend?
Andrew Thorne attended University Of Connecticut School Of Business, Colgate University.
What skills is Andrew Thorne known for?
Andrew Thorne has skills like Books, Email Marketing, Editorial, Advertising, Integrated Marketing, Publishing, Direct Mail, Marketing Research, Library, Segmentation, Direct Marketing, Marketing.
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