Bobby T. Email & Phone Number

United Kingdom

Petersfield, England, United Kingdom

Led Website CMS Migration and Optimisation: Directed a comprehensive website CMS migration, enhancing navigation and page structure to improve user flow and streamline customer interactions.Boosted Organic Web Traffic Through SEO Optimisation: Implemented targeted SEO strategies, significantly increasing organic traffic and strengthening the site’s visibility and search performance.Executed Go-to-Market (GTM) Launches: Strategically managed GTM launches, coordinating… Show more Led Website CMS Migration and Optimisation: Directed a comprehensive website CMS migration, enhancing navigation and page structure to improve user flow and streamline customer interactions.Boosted Organic Web Traffic Through SEO Optimisation: Implemented targeted SEO strategies, significantly increasing organic traffic and strengthening the site’s visibility and search performance.Executed Go-to-Market (GTM) Launches: Strategically managed GTM launches, coordinating cross-functional teams to ensure successful, timely releases that maximised market impact.Streamlined and Rationalised Technology Stack: Consolidated and optimised the technology stack, reducing redundancies and aligning tools with operational needs for increased efficiency and cost-effectiveness.Developed Partner Portal: Built a dedicated partner portal to enhance resource accessibility and improve partner engagement, fostering stronger business relationships and streamlined support.Redesigned Onboarding Sequences and Product Tours: Rewrote and optimised onboarding sequences and product tours to facilitate a seamless customer journey, accelerating user adoption and satisfaction.Integrated Advanced Customer Engagement Tools: Successfully implemented new tools, including Intercom, Appcues, and Freshdesk, to enhance customer support and engagement, showcasing adaptability and a focus on operational excellence. Show less

Petersfield, England, United Kingdom

Optimised Knowledge Base for Client Retention: Led a strategic redesign of the public knowledge base, integrating compelling visual and video content that doubled monthly article views from 350 to 700. This initiative was crucial in enhancing client engagement, platform optimisation, and retention.Built Developer-Centric Technical Resources: Pioneered a dedicated technical knowledge base with integrated API calls, significantly improving the onboarding experience for developer users and… Show more Optimised Knowledge Base for Client Retention: Led a strategic redesign of the public knowledge base, integrating compelling visual and video content that doubled monthly article views from 350 to 700. This initiative was crucial in enhancing client engagement, platform optimisation, and retention.Built Developer-Centric Technical Resources: Pioneered a dedicated technical knowledge base with integrated API calls, significantly improving the onboarding experience for developer users and driving the seamless adoption of our bespoke tools, which reinforced long-term product use.Drove Video Content Strategy and Engagement: Directed the production and management of technical, social, and advertising video content, achieving a 700% increase in monthly views (from 50 to 400) and significantly expanding brand reach and audience engagement.Increased Customer Engagement Through Targeted Chatbots: Championed the implementation of strategically designed chatbots, leading to a 329% increase in customer interactions, with monthly engagements rising from 350 to 1,500. This contributed directly to higher customer conversion rates, strengthening overall customer experience.Developed High-Impact Go-To-Market Strategies: Formulated and executed targeted Go-To-Market strategies for new and existing products, delivering measurable results in market penetration, customer acquisition, and revenue growth.Launched Centralised Go-To-Market Intranet: Successfully launched a centralised Go-To-Market intranet resource to streamline access to essential resources—battle cards, client success stories, public and internal assets, and strategic collateral—boosting internal alignment and resource efficiency.Rapid Adoption of Advanced Tools: Demonstrated adaptability and operational agility by mastering new software tools including Intercom, Freshdesk, and App Cues, reinforcing a commitment to operational excellence through cutting-edge technology. Show less

Liphook, England, United Kingdom

Developed and Executed Multi-Regional Product Marketing Strategy: Established and implemented the overarching product marketing strategy for Lumi’s portfolio across 12 regions, driving alignment with business goals and ensuring market resonance.Orchestrated Cross-Functional Collaboration for Market-Driven Product Development: Partnered closely with UK and US product development teams and regional sales teams to tailor products and services that not only met but exceeded customer… Show more Developed and Executed Multi-Regional Product Marketing Strategy: Established and implemented the overarching product marketing strategy for Lumi’s portfolio across 12 regions, driving alignment with business goals and ensuring market resonance.Orchestrated Cross-Functional Collaboration for Market-Driven Product Development: Partnered closely with UK and US product development teams and regional sales teams to tailor products and services that not only met but exceeded customer expectations, enhancing product relevance and market fit.Produced High-Impact Product Content: Scripted and produced over 20 solution overview videos and 50+ detailed walkthroughs, creating comprehensive B2B and B2C resources to enhance customer understanding and engagement.Optimised Digital User Experience: Curated the website’s main navigation and feature pages, enhancing the user journey and optimising the digital experience to support customer conversion and retention.Strategised and Executed Go-to-Market Initiatives: Developed compelling product positioning and go-to-market strategies, executing impactful launch tactics across 12 regions to drive visibility, adoption, and revenue growth.Built and Maintained Central Knowledge Resources: Created and managed the company’s intranet, knowledge base, and product marketing materials, establishing a centralised information hub that improved operational efficiency and resource accessibility.Led Product Marketing Performance Reporting and Stakeholder Engagement: Directed monthly webinars and provided detailed performance reports on product marketing initiatives, ensuring transparency and actionable insights for key stakeholders. Show less

Liphook, England, United Kingdom

Enhanced Cross-Departmental Communication: Established streamlined communication and information-sharing processes across departments through a combination of intranet resources, on-demand videos, and hosted webinars, fostering transparency and operational alignment.Built and Managed Extensive Knowledge Base: Developed and maintained a comprehensive knowledge base with over 1,000 articles covering four products and three hardware solutions, supporting quick access to information and… Show more Enhanced Cross-Departmental Communication: Established streamlined communication and information-sharing processes across departments through a combination of intranet resources, on-demand videos, and hosted webinars, fostering transparency and operational alignment.Built and Managed Extensive Knowledge Base: Developed and maintained a comprehensive knowledge base with over 1,000 articles covering four products and three hardware solutions, supporting quick access to information and improving team and customer efficiency.Supported Product Release Cycles and Ongoing Operations: Provided critical 2nd-line support and facilitated smooth product release cycles, ensuring continuous service quality and prompt issue resolution.Produced High-Impact Video Content: Created engaging video content using Premiere Pro and After Effects, enhancing internal and external engagement with clear, visually impactful product demonstrations and educational resources.Developed Visually Engaging Product Publications: Utilised Adobe Suite and PowerPoint to produce polished, visually appealing product publications, reinforcing brand consistency and improving stakeholder communication.Implemented Strategic Product Plans and Playbooks: Developed and executed product strategy plans and operational playbooks, ensuring cohesive and structured approaches to product positioning, launches, and lifecycle management. Show less

Liphook

Managed the release cycle of Lumi Hub Suite consisting of 10 applications.Wrote accompanying technical release notes.Managed white labelled Cvent solutions; Connect by Lumi and Event App by Lumi.Created knowledge bases for Lumi’s 4 main brands in Zendesk and managed the migration to HubSpot, consisting of over 1,000 articles.Redesigned Lumi's intranet to improve search optimisation and relevance of information.Headed up the global support team.Created… Show more Managed the release cycle of Lumi Hub Suite consisting of 10 applications.Wrote accompanying technical release notes.Managed white labelled Cvent solutions; Connect by Lumi and Event App by Lumi.Created knowledge bases for Lumi’s 4 main brands in Zendesk and managed the migration to HubSpot, consisting of over 1,000 articles.Redesigned Lumi's intranet to improve search optimisation and relevance of information.Headed up the global support team.Created all product video content through Camtasia, Premiere Pro and After Affects.Generated publications through Canva, Foleon, PowerPoint and Adobe. Show less

Liphook

My primary responsibility was to support the UK OpCo and all Purchase, Rental and mobile/SaaS clients for bespoke hardware and software solutions. I had to report on activities, trends and initiatives to improve the efficiency and the level of customer service offered. Maintained the customer self service portal and offered expertise on the community website.From point of sale I oversaw the readying for shipment of all hardware equipment and the installation and setup of… Show more My primary responsibility was to support the UK OpCo and all Purchase, Rental and mobile/SaaS clients for bespoke hardware and software solutions. I had to report on activities, trends and initiatives to improve the efficiency and the level of customer service offered. Maintained the customer self service portal and offered expertise on the community website.From point of sale I oversaw the readying for shipment of all hardware equipment and the installation and setup of software solutions with responsibility for production of relevant training material and CMS management.Day to day I provided consultation during the preparation of events and training to external clients, either one on one via webinar or with groups class room style. I also pushed the development of the operations team, imparting my knowledge and experience to bring through the upcoming ETS colleagues. Show less

Liphook

As an ETS I delivered over 300 events around the world indulging my love for travel, experiencing new cultures and meeting people from all walks of life. During this time I had to manage multiple projects with short lead times, either on my own or leading small teams. The biggest event being a 2 year, 24 location road show which at its peak had 8 additional staff to co-ordinate. My preparation and testing of Lumi software, apps and hardware prior to an event was meticulous and… Show more As an ETS I delivered over 300 events around the world indulging my love for travel, experiencing new cultures and meeting people from all walks of life. During this time I had to manage multiple projects with short lead times, either on my own or leading small teams. The biggest event being a 2 year, 24 location road show which at its peak had 8 additional staff to co-ordinate. My preparation and testing of Lumi software, apps and hardware prior to an event was meticulous and throughout the event life cycle I would consult with producers to maximise the use and value gained through the audience response system. As I developed into a Senior member of the team I naturally became more active in training and developing colleagues. This started my passion for support and pushed me to train external clients culminating in Lumi creating the Product Support Specialist role for me to lead. Show less

Southampton, United Kingdom

Led, supported and managed large teams to maximise customer satisfaction and profit marginActively sought self-development and encouraged and contributed the development of others through coaching and trainingTook ownership of customer complaints and queries by personally resolving issues

Southampton, United Kingdom

Developed and produced 35mm, APS and digital photographsEnabled me to build on my keen interest in photography and develop my understanding by learning every processWorked in small teams to tight deadlinesProvided high level customer support and advice