• Retail management: o To ensure profitability and a pillar with strong foundation supporting commercial functions, enhancing capabilities, performance, and cost-efficiency o Simulate cost for retail business case to offer brands/clients the most competitive ratecard when join biddingo Monitor Inventory health score under different metrics (aging, DOH, shrinkage & obsolescence, inventory turnover ratio)o Join project to revamp and upgrade e-OMS for end-to-end retail managemento Sourcing B2B liquidators and negotiate for better price for damage stock clearanceo Review forecast and PO approval for value under $20k USDo Deep dive in cost-to-serve, operation cost, fulfilment cost, shrinkage ratio and PnL management

o In the first year, build up team from zero to an excellent operation model and complete fulfilment service for Intrepid to offer our clients• Operation on Ecommerce platformo Design, build end-to-end process to execute solution from commercial modelo Maintain sustainable operational performance, meet requirements for individual stores on Lazada, Shopee, Tiki and achieve high score of enabler metrics o Deep dive, optimize and implement cost-effective operations by using proper operation model, changing packaging, work with vendors to reduce quotationo Maintain and build trusted relationships with key customers, clients, partners, and stakeholderso Obtain insights from big data and assist in the continuous improvement of procedures and operations like cancellation, damage rate, fail delivery, e2e leadtime…o Develop a strategic plan for a rapid scaling of operational capacity by forecasting, increase warehouse productivity, scale up fulfilment capacity in mega campaign (10x, 20x compared with normal days) – peak season up to 20k orders per dayo Business development: offer fulfilment and warehousing service for brands & find the best solution for our clients o Recruit, train, build up and transform Operation team (5 staff) to be a key factor of business • Supply chain Management o Ensure inventory health and PO placement of Retail brandso Build weekly inventory report; review aging stock & reinforce clearance action• Notable projects o Co-leading with Tech team on API Integration with warehouse partner systemo Launch & implement “Virtual bundle” which had a material impact on cost and profitability, empower flexibility in allocating stock o Co-leading an RFP with the Regional team for a new fulfilment partner in VN. Service levels and costs have also largely improved as part of this transition.o Successfully negotiate new rate card for picking fee, packaging material (bubble wrap) which led cost reduction by 33%

Key role: Business owner of Premium Service (known as Instant Delivery in 2 hours)-Business owner and development oScale up service to be a key business driver, partnering with internal business communities (commercial, category directors, key account managers, regional) to develop business plan to grow volume and increase conversion rate in metro citiesoPlanning strategic roadmap to develop service in long termoDrive P&L to ensure lowest cost and profitable growth in revenue and volume goal; continously benchmark shipping fee ratecard with rivals on the marketoOn boarding sellers joining service to offer a wide range of products eligible from merchantsoEnhance visibility of Express delivery (landing page, promise time, term and condition, logo, search result) on Lazada website and app oSet up target operating model base on stakeholder capacity & utilize logistics costoBuild SOP and improve delivery processoAnalysis potential risks, set up delivery SOP - Performance managementoAchieve ultimate goals on cost, quality & consistent on time delivery oResponsible for end-to-end service and KPI in terms of lead time, % on time delivery, warehouse/merchants fulfilment performance, fail delivery, customer service, seller experienceoLeverage data and create dashboard to monitor order status, analyzing weekly/monthly performance, seller performance- Stakeholders managementoManage 3PL in terms of performance management, strategic development & operationoTraining sellers oWork with fulfilment team to prioritize Express orders, improve packaging, boost outbound capacity - Project coordinatoroParticipate all projects related to the serviceoCore team to launch key projects like Point to point (2 hour delivery), system integration, Guarantee delivery- OperationoLead team to coordinate with stakeholders and operate during peak season of Lazada mega campaignsoBacklog monitoring daily with target all sameday orders must deliver to customer on time

• Inventory & warehouse managemento Control stock in proper location, alert aging stock, manage goods return o Write off stock, destruction damaged/ expired stockso Lead stock count for internal audit annually o Justify damaged/ missing stock caused by 3PL and charge back 3PL o Reconcile stock between system of Beiersdorf and partner (using SAP)o Manage Logistics fee, transportation, destruction cost, storage fee, FOC, staff saleso Stock transfer among 3 warehouses (North, Central, South) o System (SAP) operation: Inbound, outbound, stock transfer, maintain master data. Ensure smooth EDI integration• Order management & service level o Formulated Mapping file (Order management) and guide Customer service team who processing sale orders daily on system, ensure using correct version of single/ bundle packs following FEFO rule & sale channel requirementso Solve issues related to orders-processingo Improve Service Level by reviewing Un-process orders and verify root causes & take action accordingly• Promotion Registration (MOIT)o Prepare document and submit promotion registration to Department of Industry and Trade (MOIT) of 63 provinces on nationwideo Make sure promotion scheme comply with government rules