Thu Anh Le Email & Phone Number

Coc Coc is the leading technology company, a digital platform serving the people, announced by the Ministry of Information and Communications. It owns the #2 most popular browser and search engine in Vietnam with around 30 million monthly active users (2023).1. Conduct research on consumer behavior to bring valuable insights to business clients. 20+ commercialresearch reports published, in Vietnamese and English (Read Here: https://qc.coccoc.com/vn/news)2. Handle annual and monthly business analysis reports focusing on the advertising sector

DigiPencil MVV is an award-winning advertising agency in Vietnam, focusing on helping enterprises deliver the message to their consumers through innovative marketing campaigns.1. Conduct research and crack client brief into actionable strategyClients: Co.opmart (Retail), Vincom (Retail), GrabExpress (Tech Service), LG (Electronics), ACV (airlines),etc.2. Develop campaign concept and guide creative team to ensure the integrated assets follow the strategy and answer the briefKey highlights: Best Employee of the YearEm Chào Tết IMC Campaign (TVC here: https://www.youtube.com/watch?v=zesT0HyoIW4)

Strategic Planner Intern | Research Assistant at DigiPencil MVV – a local creative agency. 1. Involve in the research & strategy development Client: Juno (Footwear & accessories), Ranee (Cooking Oil), FE Credits (Finance), Hữu Nghị (Food), Number 1 (Energy Drink) etc.2. Carry out research projects: Gen Z behaviours & trends (Which has been published into a book called Đọc vị thế hệ sống ảo); Make Gas Distribution Go Digital. I have the honour to work & report directly to the CEO of DigiPencil MVV, Mr Nguyen Tien Huy.3. During this internship, I also won Silver Prize in the Digital Category, Student League, Vietnam Young Spikes 2018.

Hanoi, Vietnam

Iflix provides video streaming service in 28 countries across Asia and Africa, a direct competitor of Netflix. At Iflix Vietnam, beside main tasks related to social media, I was also responsible for activation, PR & media booking.1. Community management: Build & manage 2 fanpages and 1 group to connect with film & gameshow fans. This includes creating inspiring contents (mini-games, videos & gifs, reviews, teasers, etc.), developing seeding plan and recruiting members. 2. Assist with activation activities at 3 universities in Hanoi: NEU, NUCE, TMU. This includes giving voucher & gifts, answering inquiries, helping users install apps & redeem voucher. 3. PR & media booking, partnership collaboration

Master'S Degree, Global Journalism And Communication

Chinese Government Scholarship—High-Level Postgraduate Program

Bachelor'S Degree, Marketing Communication, 8.58

Ranked #1 Admission, Ranked #2 Graduation in Marketing Faculty - National Economics University GPA: 3.68/4 (8.58/10) Degree.

English

Consolation Prize in the National English Examination Bronze Medal in the National English Olympic