Thuy Pham Email & Phone Number

Vietnam

Awards• Intel Division Reward Award (Q3 FY2021, Q2 FY2022, Q2 FY2024)• Intel QBP+ (Q2FY2022, Q1FY2024, Q2FY2024)

Vietnam

***Marketing Analytics & Insights• Established positioning, identified target audiences, and developed marketing plans withspecific objectives across different channels and segments.• Analyzed customer insights, consumer trends, market analysis, and marketing best practices tobuild successful strategies.• Executed number-to-win practice (sales conversion) through digital marketing landscapes.***Strategy Development & Deployment• Embraced 4Ps practice to operate Marketing departments with stakeholders (Retail marketingteam, Ecosystem partners and retailers, Centre of Excellence marketing hub, Digital mediateam, Legal, …)• Developed marketing strategies to secure Intel branding in the market and align with SalesDevelopment manager (SDMs), OEMs, ecosystem commercialpartners and Components partners for new product GTM strategy and industrial approaches to excitecommunities (Gaming enthusiasts, PC enthusiasts, content creators, streamers, creativityworkers...)• Formed marketing strategy and led execution of marketing campaigns (360 degree), leveragedinternal support, external stakeholders and strengthened collaboration between SDMs, OEMs,Components, Commercial partners (ISV, OS) and media platforms partners (Facebook, TikTok,YouTube).• Strategy to scale through media / KOLs, brand & gaming title partnership establishment tocapture users’ buying journey and support sales conversions.• Oversaw all marketing campaigns’ deployment from brand marketing, NPI launches, CSRcampaigns, assessment of potential segments, definition of promotional activities includingplanning the advertising and media planning, creative creation, online / offline activationmanagement and product launch.• Collaborated with cross functional departments (Local Factory PA, HR, Internal Comms,Regional PR, Social media support, …) to develop and deployed corporate branding activationprograms and internal / external comms strategy to support favoritism towards Intel.

Vietnam

- Develop & manage marketing strategy, implementation and optimization for TikTok in Vietnam based on the deep understanding of Product, Operation and Marketing; - Coordinate and integrate the internal team and external partnership resources to invest into the overall marketing campaign and maximum the campaign power; - Evangelize partners internally and externally by delivering presentations at business meetings in front of internal teams, strategic partners and media; - Measure the performance marketing campaigns, gain insight to adjust strategy and tactics accordingly. - Introduce TikTok LIVE to Vietnam market through series of Marketing-initiated IP programs. Build up brand partnership to empower co-marketing programs. Be the initiative-builder and manager of following projects: * TikTok Treats (rewarding program). * TikTok LIVE launched with TikTok LIVE Star x Lazada the FIRST GLOBAL LIVE monitisation campaign. * TikTok LIVE Corporate Social Responsibility with Revive and Ministry of Health. * TikTok BEAT Livestage Initiatives with outbreak live metrics of TikTok Vietnam. * TikTok Male Tribe Onboarding with series of content amplifications & outstanding activities (#Gocgamethu Hashtag Challenges with 100M+ views in-app), that evoked excitement of game-enthusiasts towards TikTok app in the market.

Vietnam

Vietnam

**AwardsAsia Pacific Employee of the Year (FY18 - April 2017 to March 2018) Asia Pacific Employee of the Quarter (FY18Q1 - April to June 2017) MARCOM MANAGER• Reports to South East Asia Marketing Manager. • Proudly to be the one that set up foundation for all Vietnam Marketing platforms and process (Logitech Facebook, Logitech website, Logitech G Community Group, Ultimate Ears Vietnam Community, Ultimate Ears Vietnam Fanpage) and offline visibility via POSM, POS at stores. • Develop quarterly country marketing program plans & manage local channel marketing programs, End-User marketing programs, implementation and measurement of programs. • Assist in the processes required for invoicing, budget tracking, reporting and other day to day activities of the team. • Manage local agencies and media.• Track project timelines and deliverables to communicate summaries & actions to the teams. • Ensure operational excellence with focus (but not limited to) on retail branding. • Manage the branding of Logitech, Logitech G and Ultimate Ears in Vietnam market in terms of both Marcom activities and channel marketing execution. • Manage the performance of product portfolio and ensure on-time marketing strategy to capture the market. • Possess Strong network with other brands in the industry. • Organizational Structure (Outsourced): 1 marketing assistant and 2 merchandisersCATEGORY MANAGER (AUDIO & MOBILE SPEAKERS) • Plan, execute and monitor effectively new product launches. • Set up pricing for products and oversee the market for suitable business strategies to ensure competitiveness and sales growth. • Work with channel managers for channel engagement and channel marketing strategies for brand exposure at channels. • Obtain, analyze and report relevant market intelligence to management and add value to developing marketing plans.• Oversee the industry and cooperate with T1s and T2s for business strategies to adapt to market changes.

Vietnam

Be in charge of creating and organizing through-partner marketing campaigns to promote Microsoft products and solutions.• Manage Microsoft partners in terms of marketing activities (Event management, Marketing communication, Proof of Execution (POE) management,...).• Provide guidance and support to Microsoft partners about customers’ insights and Marketing promotion programs which are initiated by Corporation (from US) and RHQ (from Singapore).• Align with partners and sales team to understand market needs and to design marketing plan quarterly or monthly.• Work directly with RHQ leaders to design and localize Marketing activities for Vietnam Subsidiary.

Ho Chi Minh City

Channel Executive Intern (Small and Medium Market) - SMSP• Engaged with SMB Sales channels to understand the business situation in Vietnam along with their difficulties/ challenges when selling Cloud Services.• Researched on Cloud Services’ Sales and Marketing campaigns• Organized series of events and develop FY15 Disti-led Marketing Framework• Captured understanding about Small Mid Business Market in Vietnam (Cloud selling motion)• Did researches to produce thoughtful Marketing and Sales strategies to support Microsoft Cloud services in penetrating into SMB market along with business strategy to exploit SPLA potentiality

Vietnam

Be the lead of more than 7000 thousands RMIT students in both Hanoi and Saigon Campus Act as a liaison between RMIT University and RMIT Student BodyProduce productive strategies to support RMIT students in both academic and social life Representatives in RUVN Appealing Committee, RUVN OHS Committee and Landscape Committee. Project Leader of various Social development & Entertainment projects (incl. ‘Walking with Your Umbrella’ Project; 'Neon Noel' Party; "Social-development Scholarship" for Secondary and Primary students...)For 1-year term: More than 30 projects executed by Student Council with > 500 participant reach & support >100 projects executed by Student Clubs.

Bachelor Of Commerce (Bcom), Human Resources Management/Personnel Administration, General

Diploma