Tia Tyrrell Email & Phone Number

Alexandria, Va

BreakLine is an education and hiring initiative designed to prepare high performers from all backgrounds for careers in technology. The program combines intensive, graduate-level classroom instruction with hands-on workshops and professional networking.

Alexandria, Va

Consultant - Product Design & StrategyDrive impactful results as an independent consultant, providing strategic insights and tailored solutions across sectors, including nonprofits. Specialize in strategic planning, program design, and user-centered methodologies to align objectives, optimize effectiveness, and deliver sustainable, high-impact outcomes.Key Contributions:- Created a strategic plan for a nonprofit, aligning the mission with actionable goals to expand reach and boost program effectiveness.- Led workshops to gather insights, build consensus, and secure stakeholder buy-in, ensuring smooth implementation and long-term success.- Designed a user-centered program, integrating stakeholder feedback and best practices for relevance, scalability, and community impact.

Savannah, Georgia, United States

Savannah Collage of Art & DesignMFA Design Management - CandidateClient: Deloitte Defense Security & Justice Department, Savannah GA Product Manager / Design Researcher Performed dual role as Product Manager an UX Researcher; collaborating with external stakeholders and leading a diverse design team to enhance recruitment strategies and elevate new hire onboarding process for Deloitte executive staff.- Collaborated with cross-functional teams to conceptualize, develop, and optimize marketing products, platforms, and experiences to showcase Deloitte's unique value proposition, foster candidate engagement and recruit top-tier talent.- Leveraged product mgmt expertise; driving end-to-end life cycle, from ideation & prototyping to launch & iteration.- Defined product roadmaps and feature sets; prioritizing enhancements to align with the organization's goals.- Led a diverse team of 16 multimedia designers (graphic design, web design, service design, animation, content writing); fostering an environment of creativity, collaboration, and innovation.- Utilized design research methodologies to gain deep insights into candidate needs, pain points, and expectations.- Translated research findings into actionable design solutions that personalized the candidate experience.

Washington Dc-Baltimore Area

Led dynamic marketing and media campaigns, blending digital, print, and exhibit media to articulate DOS initiatives. Implemented UI/UX design applications, enhancing web and interactive platform collaboration. Crafted compelling visual narratives, elevating DOS messaging through motion and video storytelling. Applied design principles to diverse media, emphasizing improving brand communication and audience engagement. Key Contributions:- Enhanced DOS's global communication strategy, significantly increasing engagement with program initiatives.- Improved web and interactive platform user experience, facilitating better stakeholder interaction.- Delivered impactful visual stories, conveying the department's mission and increasing public awareness.- Elevated brand messaging, achieving higher engagement and more transparent communication across media channels.

Washington Dc-Baltimore Area

Led the design and implementation of a digital well-being platform within an enterprise ecosystem, spearheading a comprehensive strategy as Design Strategist and Product Manager to boost employee engagement and operational efficiency. Shaped product vision through insights from focus groups and executive collaboration, embedding organizational values to enhance mission ownership. Owned the product lifecycle from research to delivery, ensuring alignment with business goals and stakeholder expectations.Key Contributions:-Designed and launched a digital well-being platform, achieving a 40% increase in employee engagement and earning an Exceptional Performance Award.-Directed end-to-end product design, managing cross-functional teams to clarify requirements and implementing human-centered design principles, resulting in a 20% increase in user engagement within the first six months.-Led strategic communications, collaborating with leadership to leverage data insights and conducting market analyses to align user feedback with business objectives.-Created and facilitated design processes for complex products, enabling stakeholder collaboration and addressing customer pain points to drive business outcomes.

Savannah, Georgia, United States

Fulltime Academic Sponsorship with (DOS)Savannah College of Art & Design MFA Design Management CandidateClient: Men's Skin Care Company, SCAD Graduate Partnership Mar-May 2022Role: Design Strategist•Collaborate with cross-functional teams to develop comprehensive marketing strategies that align with the brand's goals and objectives. Conduct market research and competitive analysis to identify trends, insights, and opportunities to differentiate the brand in the luxury skincare industry.-Define and refine the brand's identity and positioning, ensuring a consistent and compelling brand image across all marketing touchpoints. Develop brand guidelines and design systems that reflect the brand's values and resonate with the target audience.-Conceptualize and execute creative marketing campaigns that captivate the target audience and drive brand awareness. Collaborate with graphic designers, copywriters, and photographers to create visually stunning assets that communicate the brand's story and unique selling propositions.-Identify opportunities to enhance the customer experience across various touchpoints, including packaging, website, social media, and retail environments. Leverage design thinking methodologies to develop innovative solutions that engage customers and foster brand loyalty.-Collaborate with the digital marketing team to optimize the brand's online presence and drive online sales. Utilize data and analytics to track campaign performance, identify areas for improvement, and implement strategies to maximize ROI.

Washington Dc-Baltimore Area

Analyzed organizational processes to identify and implement efficiency enhancements, optimizing new hire integration while applying human-centered methods to address complex business and product development onboarding challenges and collaborating with cross-functional teams to drive innovative solutions.Key Contributions:- Conducted an organizational design audit, aligning strategies with employee behaviors to enhance team cohesion; implemented a structured onboarding process that reduced time to productivity by 30%.- Optimized SOPs to enhance collaboration between design strategy and development teams, implementing insights to improve performance.- Streamlined onboarding by developing a centralized platform, improving training procedures, and reducing time to productivity by 30% after product development.

Atlanta, Georgia, United States

U.S. ARMY RESERVESHuman Resources Sergeant / Observer Controller E-72002 – Present Atlanta, GA• Observes unit training exercises and provides constructive feedbackon best practices to develop and improve Standard OperatingProcedures.• Organized Train-the-Trainer curriculum and Staff DevelopmentProgram for instructors and admin assistants.• Analyzing squad and platoon level performances during lane training and provide feedback to Army Reservist using the After-Action Review process.• Analyzes unit level performances during lane training and provides feedback to Army Reservists using the After-Action Review process.

Savannah

Projects:Deloitte Defense Security & Justice Department - SCAD Corporate Partnership -Performed dual roles as Product Manager and Senior UX Design Researcher in the SCAD Pro corporate partnership project, collaborating with Deloitte executive staff to enhance recruitment strategies and elevate the new hire onboarding process.-Collaborated with cross-functional teams to conceptualize, develop, and optimize marketing products, platforms, and experiences to showcase Deloitte's unique value proposition, foster candidate engagement and recruit top-tier talent.-Conducted extensive research to understand customer needs, aligning strategies with business objectives by analyzing guest metrics and mapping the user journey across marketing channels.-Managed a diverse team of 16 designers (graphic, web, service, animation, content writing), fostering creativity, collaboration, and innovation to develop solutions.-Translated research findings into actionable design solutions that personalized the candidate experience.-Led a diverse team of 16 multimedia designers (graphic design, web design, service design, animation, content writing), fostering an environment of creativity, collaboration, and innovation.

Oversaw large-scale, cutting-edge product designs globally, identifying new product development opportunities and developing the product roadmap to bring innovative solutions to market. Leveraged project management expertise to enhance cross-collaborative synergy, prioritize high-impact features, and identify process enhancement opportunities, driving targeted interventions to optimize outcomes. Integrated business impact into product design strategies to align with organizational goals. Directed initiatives from ideation to scaling, ensuring seamless execution and optimal product-market fit. Articulated product visions and navigated complex negotiations to secure stakeholder buy-in. Developed a corporate wellness strategy across Latin America using human-centered design, boosting workplace culture and employee engagement. Recognized with three (3) Exceptional Performance Awards and six (6) Impact Awards for contributions to product design and mission success.Key Contributions:- Transitioned from project planning to orchestrating regional design programs, showcasing holistic project management and cross-functional alignment.- Successfully led 0 to 1 product initiatives, managing stakeholder consensus while navigating complexity and ambiguity.- Designed and implemented a corporate wellness strategy across Latin America, utilizing human-centered design to improve workplace culture and employee engagement.

Greater Atlanta Area

Developed comprehensive global brand strategies while positioning trade-show events as industry benchmarks. Created compelling value propositions and customer-centric messaging to enhance event appeal/engagement. Cultivated global partnerships, understanding unique market needs to tailor brand strategies effectively, and leveraged market research to inform strategic marketing plans, aligning with international trends and customer insights. Key Contributions: Improved customer engagement and event attendance by tailoring brand messaging to meet global market needs.- Strengthened global alliances, enhanced understanding of diverse markets, and refined event marketing strategies.- Informed strategic decisions with data-driven insights and enhanced brand impact.

Charlotte Metro

Executed the design and ongoing maintenance of the website interface for RVJ Technical Service's external website, ensuring seamless user experience and brand coherence.Implemented SEO optimization strategies, developed website policies and best practices, engaged in custom coding, formulated content strategies, and contributed insights into enhancing user experience.Conceptualized and delivered compelling marketing collateral that propelled RVJ Technical Service's brand identity forward in the market, achieving notable visibility and resonance.Executed a diverse range of graphic projects from inception to completion, creating design mockups that captured the essence of RVJ Technical Service's brand and resonated with target audiences.

Greater Atlanta Area

Spearheaded graphic design support for all facets of Atlanta International School (AIS) products and fundraising events, ensuring a cohesive visual identity and impactful representation.- Directed website content maintenance and played a pivotal role in site development by generating new and updated content for existing web pages, meticulously aligning with the Atlanta International School's brand guidelines.- Optimized site functionality and upheld website quality standards, fostering collaboration across departments to create web pages that adhere to industry benchmarks within the education sector.- Led the development and ongoing management of the website, ensuring rigorous quality control of all new pages and features while implementing search engine optimization strategies to enhance visibility and accessibility.- Developed comprehensive project milestones, established deadlines, and implemented robust tracking programs to ensure timely and successful project execution.

Greater Atlanta Area

February 2006-Present Axcess Online Duluth, GeorgiaWeb/Graphic Designer• Manages the process of producing high-quality visuals for web applications, from concepts to production graphics.• Designs and produces still and animated graphics and other design elements as needed for design projects. • Collaborates with programmers & web developers to incorporate artwork into applications.• Designs and creates web pages to support marketing campaigns and programs.• Directs the creative development and production of all collateral materials including brochures, flyers, direct mail, graphic illustrations, on-line banners, and multimedia projects.• Creates branding identity designs to include logos, marketing, and promotional material, packaging design, and other media.

Greater Atlanta Area

• Worked with creative team to develop solutions for brand management, sales-support materials and event graphics.• Created pre-press layouts and new media prep for all marketing, advertising and PR needs.• Performed photo retouching and color correction for packaging and ad layouts.• Assisted with work on corporate marketing initiatives such as brochures, media kits, promotional premiums, consumer-advertising project, and updates.Asset Manager• Administered media processing and rights documentation for all stock photography purchases and studio run photo shoots.• Negotiated, scheduled and purchased appropriate media.• Developed and implemented procedures to archive and manage creative assets including onsite databases and offsite storage.• Assisted project managers and design teams in retrieving images and foregoing design projects for further development of marketing campaigns and vendor negotiations.

Greater Atlanta Area

• Performed user testing and analysis on mobile applications to test standards and quality for effective utilization and functionality.• Strategically promoted and managed the Adult Swim social media platform to market products and increased brand awareness and community engagement with the brand.• Designed graphics to support website and mobile applications to enhance layout to create visual appeal.• Collaborated with creative teams to develop effective marketing campaigns for Adult Swim Cartoons.

Masters Of Arts, Service Design, 4.0

Certificate, Product Management And Strategy

Master Of Fine Arts - Mfa, School Of Business Innovation- Design Management, 4.0

Associate Of Arts (A.A.), Interactive Media Design

Bachelor Of Fine Arts (B.F.A.), Media Arts And Animation, 3.3

Education record