GSP Atlanta Travel is one of the first and most important luxury travel agencies in Brazil.I had the honor to be their first Marketing Executive in 50 years of operations and was brought to modernize their market approach and culture, paving their way to the future.There, I oversaw all the marketing and innovation initiatives: from defining the strategy to its implementation, as well as the execution of everything related to it. We launched a brand new website, fulfilled with state-of-art tools to provide us great business intelligence, a better customer response and the design of excellent services. My activities also included Branding, SEM & SEO, Content Marketing tactics, Inbound Marketing, Social Media management, Gifting and so much more!But the greatest thing was actually working with great people and helping them thrive while we all go after amazing experiences to our clients!

Along the years, I facilitated the access of Latin American companies to the elite of financial professionals in the world, helping them become global players, reach their Branding and Investor Relations goals, or reach an affluent audience for their luxury products and services.I started in Bloomberg in 2000 to work with Bloomberg Television's marketing and distribution to Pay TV operations in Brazil.Then, we built the Advertising Sales area in Brazil for the TV channel from scratch. Soon after that, we added the magazines and website to our portfolio.After considerable growth, it was time to start up and spread the business throughout Latin America.A few years later, I worked as the person in charge of Bloomberg Markets Magazine and all of its media platforms in the region, including the luxury publication Bloomberg Pursuits.As a result, the magazine had more advertisers from Latin America than any other international economic or financial publications combined, such as The Economist, Forbes and Institutional Investor, according to Magazine Radar.

Category Management and ECR Processes

Sponsorships, Corporate Communication, Advertising Campaigns, Events, Product Development, On-Board Entertainment.