Brand Manager | 8 International Beer Brands
CurrentManaging a portfolio of 8 International Beer Brands:Franziskaner, Leffe, Stella Artois, Bud, Hoegaarden, Becks, Spaten, Lowenbrau . Plan and Execute (together with the Category Manager) Marketing strategy for the Brands to increase sales turnover and increase brand image and awareness for local market . Develop Strategies to gain distribution and support sales team, ensuring alignment with the Brand Plans . Influencer Marketing: Management of Brand ambassadors and influencers. Develop, execute, monitor and evaluate effectiveness of Brand Activations and Campaigns. Establish Sponsorship's and promote Events to leverage the Brands positioning. Working with Creative and Social Media agencies to develop Communication Campaigns