➜ Ad performance (Google and Social Media);➜ Plan, execute, and measure conversion for each campaign;➜ Track, report, analyze and optimize digital marketing campaigns;➜ Provide actionable steps needed for conversion rate optimization;➜ Monitoring, optimizing and measuring traffic metrics and funnel performance;➜ Monitoring the competitors and references in the digital world.

➜ Lead the paid media strategy for Xray & TestRail, optimizing campaigns on Google Ads and LinkedIn Advertising to improve performance.➜ Manage a team focused on digital marketing execution, including campaign setup, optimization, and budget control, aligning with overall marketing objectives.➜ Create and implement data-driven strategies to boost brand awareness, generate leads, and support sales.➜ Use Google Analytics and Google Data Studio to analyze campaign data, identify trends, and develop comprehensive reports for stakeholders.➜ Collaborate with product, sales, and marketing teams to coordinate paid media with product launches and promotions.➜ Stay updated with industry trends, test new advertising techniques, and utilize new technologies to increase campaign effectiveness.

➜ Managed paid media for Xray & TestRail, focusing on digital marketing to increase brand visibility and generate leads.➜ Developed and implemented paid media strategies using Google Ads, LinkedIn Advertising, and similar platforms to enhance audience engagement and conversion rates.➜ Utilized Google Analytics and custom reporting tools to analyze campaign performance and derive insights for tactical adjustments.➜ Worked with cross-functional teams to synchronize marketing efforts with product development, aligning launches and updates.➜ Directed data-driven evaluations of campaign effectiveness to continuously improve marketing strategies.

➜ Devise integrated marketing campaigns with the aim of acquiring and retaining customers;➜ Tracking and measurement of marketing campaigns;➜ Deliver regular reports of campaign results, including web analysis and evaluation of KPI´s;➜ Maintain regular measurement of the ROI of campaigns;➜ Execute campaign effectively, on schedule and on budget;➜ Monitor all outlets and resources for campaign impact and progress;➜ Create reports regarding the investiments in digital channels to the customer;➜ Create dashboards to control the performance of the communication efforts;➜ Create and manage Google Ads, Facebook Ads, Bing Ads and LinkedIn Ads;

➜ Digital Marketing Strategy deployment and analysis;➜ Management & optimization: Google Adwords and Facebook Ads; - Google and Facebook/Instagram Ads Management Campaigns Setup & Optimization Paid search & display management; Google Ads (Ads PPC + Display/remarketing) campaign setup and optimization; Facebook Ads, YouTube Ads experience Shopping & Youtube Ads Experience; Google Analytics and Google Tag Manager implementation and management; Remarketing Strategy; Keyword Research & Copy Writting; Analysis & Report (Google Data Studio)➜ SEO Audit and Optimization; - Technical SEO Canonicals and Hreflangs implementation Creation and Management of Sitemap.xml and Robots.txt file Page Speed improvements - Content SEO Keyword research and On-page optimization Definition and Implementation of Link Building strategy YouTube optimization Social Media Optimization for SEO - SEO Analytics Regular site audits for optimization purposes. ➜ Community Management; ➜ Measure the effectiveness of marketing campaigns each week and month; ➜ Content Management; ➜ Competition analysis; ➜ Evaluate the effectiveness of each online marketing channel; ➜ E-Commerce Strategist

➜ Digital Marketing Strategy deployment and analysis;➜ Management & optimization: Google Adwords and Facebook Ads;➜ SEO Audit and Optimization;➜ Community Management;➜ Measure the effectiveness of marketing campaigns each week and month;➜ Content Management;➜ Competition analysis;➜ Evaluate the effectiveness of each online marketing channel;➜ E-Commerce Strategist

➜ Digital Strategist ➜ Social Media Strategist➜ Facebook Ads Manager➜ Instagram Ads Manager➜ Adwords Manager ➜ SEO➜ Copywriter

➜ Graphic design and production of infographics; ➜ Interfaces and information Design for multimedia platforms (web, offline, mobile); (English) ➜ Communication and Image; ➜ Managing resources and people within the Audiovisual Center´s Design Department; ➜ Marketing Communications; ➜ Image treatment; ➜ Management and creation of photo exhibitions; ➜ Image consultancy