Tia' Gamble Mba,Ms Email & Phone Number

• Spearheaded a foundational customer journey research project, uncovering key insights into the customer experience from checkout to engagement, thereby identifying areas for improvement and opportunities.
• Established and maintained a customer marketing strategy from the ground up, including customer onboarding communications, enablement resources, and quarterly campaigns.
• Revamped the Enterprise customer communications strategy; Achieved a 139% increase in open rates, with an average rate of 34.24% and an 8.9% CTR.
• Developed and executed the platform's first targeted campaigns for churn reduction and cross-selling, positively impacting 30% of at-risk accounts and generating a $645,745 pipeline over 10 weeks.
• Orchestrating quarterly advocacy campaigns, enhancing customer insight collection and testimonials, resulting in a 400% increase in customer reviews and 107% increase in G2 badges over a 9 month period; Developed and.
• Managing end to end planning, budgeting, staffing, communications, marketing, vendor management and logistics participation at 14 tradeshows with a budget of $166K to improve MQL pipeline.

• Led the enhancement of our webinar strategy for B2C and B2B audiences, improving attendee satisfaction rates from 87% to 93% over six months and managing 34 webinars with an average of 294 registrants.
• Managed end-to-end logistics for webinars, including calendar management, landing page setup, and coordination with internal stakeholders and external partners.
• Played a pivotal role in the rebranding launch at AWS re:Invent 2022 with a budget of $150K, contributing to $1.04M in expansions and renewals, and adding 1,088 MQLs.

Addison, Texas, United States

• Developed brand implementation strategy/execution/design, managed market communications & supervised user experience while meeting timelines.
• Assisted online course materials for the Model Office program, supported the relaunch of training modules on Seismic platform & ensured the alignment of business requirements, solution design, technical teams & project.
• Oversaw virtual program planning, logistics & execution & ensured clear communication with all stakeholders & performed other tasks as organizing archives of event management processes, templates & operational tools.

Manhattan, Kansas

• Control $330K budget and work closely with Vice President of Research & Development to plan first CivicPlus User Conference, CivicSummit; develop profile of key stakeholders and target audience to market event as well.
• Negotiate contracts with service providers through proposal, bid, and selection process; create and execute strategic plan and maintain logistical control of vendor contracts, staffing, and deliverables; communicated.
• Collaborate cross-functionally with IT, Marketing, Finance, Facilities Management, and administrative to assist with event branding and marketing, registration, on-site services, marketing event materials/programs.
• Staff, train, and manage event personnel and logistics to accommodate 250 attendees; conduct walkthroughs and on-site inspections; assisted in troubleshooting issues from pre-event planning to post-event production.
• Communicate frequent updates via conference calls, emails, and in-person meetings; assist VP to complete general and breakout session programming and other important benchmarks.
• Achieved 91% attendee satisfaction and multiple positive reviews; saved $46K by negotiating contracts with vendors that maximized every dollar spent and event ROI.

Manhattan, Kansas

• Managed development and operations of the Meetings and Events office and maintained control of 20 event spaces in three locations; conducted and supervised site inspections, event scheduling, payments, and day-of-event.
• Developed and implemented office and event space policies and procedures regarding damage, cancellation, liability, check-out, and neglect; decreased late check-outs by 64% and event space damages by 37% by clearly.
• Recruited, hired, trained, and supervised five-person team to staff and manage events; created and organized work schedules and led monthly team meetings, bi-weekly 1:1 meetings, weekly team meetings, and mentored team.
• Interfaced with clients to maintain event expectations and mitigate disputes; conducted outreach to new and existing clients to generate demand for meeting space availability in correlation with on-campus events.
• Devised and instituted inventory management, cleaning schedules, as well as technology equipment rental application and tracking processes; scheduled EA’s for weekly inventory and equipment audits; eliminated.

Manhattan

Mentored student-athletes to ensure proper running and hurdling technique, and a high level of mental strength/confidenceAssisted coaching staff preparing track equipment, timed workouts, and oversaw student-athletes’ workouts

Manhattan, KS

• Played vital role in the Intern team that was selected as winner of the Regional Marketing Plan competition (out of seven teams) for a new product called Paint Shield; conducted product research, consumer behavior, and.
• Held responsibility for key account management and worked to cultivate strong customer relations with 45 key wholesale accounts; up-sold wholesale and retail accounts to premium products with 10-20% increased value.
• Led daily interactions with on-site customers and assisted them with color matching and identifying the right product for their projects; managed customer service via in-person or phone (15 weekly calls); assisted.
• Managed daily inventory and assessments by analyzing Accounts Receivable and inventory management in ERP programs; managed stock replenishment, calculated rates of sale and inventory turnover, conducted competitive.

Manhattan, KS

• Ensured that Kansas State Athletics name, logo, colors, and likeness were used within legal guidelines by those who held a license to marketing materials; managed communication with licensees through 25-30 weekly.
• Evaluated, accepted, or rejected 25-75 artwork submissions daily for compliance within K-State Athletics guidelines; supervised displays at seven local retail outlets to ensure compliance with trademark and licensing.
• Decreased misuse of K-State Athletics trademarks by 65%, improved response rate to licensee questions or product submissions by 82%, and improved office efficiency through faster responses by 58%; freed up time for.

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Science - Ms, Hospitality Administration/Management

Bachelor Of Business Administration (B.B.A.), Business Administration And Management

Activities and Societies: Kansas State Women's Track and Field International Business Certificate

Bachelor Of Science (Bs), Economics

Minor: French

International Marketing And Behavioral Economics

Activities and Societies: USAC Volunteer Abroad-Provided teacher assistance in teaching elementary students learn english through.

International Business With French, International Business