Tia' Gamble Mba,Ms Email & Phone Number

• Spearheaded a foundational customer journey research project, uncovering key insights into the customer experience from checkout to engagement, thereby identifying areas for improvement and opportunities.• Established and maintained a customer marketing strategy from the ground up, including customer onboarding communications, enablement resources, and quarterly campaigns.• Revamped the Enterprise customer communications strategy; Achieved a 139% increase in open rates, with an average rate of 34.24% and an 8.9% CTR.• Developed and executed the platform's first targeted campaigns for churn reduction and cross-selling, positively impacting 30% of at-risk accounts and generating a $645,745 pipeline over 10 weeks.• Orchestrating quarterly advocacy campaigns, enhancing customer insight collection and testimonials, resulting in a 400% increase in customer reviews and 107% increase in G2 badges over a 9 month period; Developed and updating marketing messaging, assets, and training materials.• Managing end to end planning, budgeting, staffing, communications, marketing, vendor management and logistics participation at 14 tradeshows with a budget of $166K to improve MQL pipeline.

• Led the enhancement of our webinar strategy for B2C and B2B audiences, improving attendee satisfaction rates from 87% to 93% over six months and managing 34 webinars with an average of 294 registrants.• Managed end-to-end logistics for webinars, including calendar management, landing page setup, and coordination with internal stakeholders and external partners.• Played a pivotal role in the rebranding launch at AWS re:Invent 2022 with a budget of $150K, contributing to $1.04M in expansions and renewals, and adding 1,088 MQLs.

Addison, Texas, United States

• Developed brand implementation strategy/execution/design, managed market communications & supervised user experience while meeting timelines.• Assisted online course materials for the Model Office program, supported the relaunch of training modules on Seismic platform & ensured the alignment of business requirements, solution design, technical teams & project objectives.• Oversaw virtual program planning, logistics & execution & ensured clear communication with all stakeholders & performed other tasks as organizing archives of event management processes, templates & operational tools.

Manhattan, Kansas

• Control $330K budget and work closely with Vice President of Research & Development to plan first CivicPlus User Conference, CivicSummit; develop profile of key stakeholders and target audience to market event as well as the mission of the event, list of action items and benchmarks, and best practices to achieve those benchmarks. • Negotiate contracts with service providers through proposal, bid, and selection process; create and execute strategic plan and maintain logistical control of vendor contracts, staffing, and deliverables; communicated and negotiated with venues, food and beverages, entertainment, and a myriad of other services.• Collaborate cross-functionally with IT, Marketing, Finance, Facilities Management, and administrative to assist with event branding and marketing, registration, on-site services, marketing event materials/programs, signage, communications and messaging, on-site presentations, entertainment, and food/beverages.• Staff, train, and manage event personnel and logistics to accommodate 250 attendees; conduct walkthroughs and on-site inspections; assisted in troubleshooting issues from pre-event planning to post-event production. • Communicate frequent updates via conference calls, emails, and in-person meetings; assist VP to complete general and breakout session programming and other important benchmarks.• Achieved 91% attendee satisfaction and multiple positive reviews; saved $46K by negotiating contracts with vendors that maximized every dollar spent and event ROI.

Manhattan, Kansas

• Managed development and operations of the Meetings and Events office and maintained control of 20 event spaces in three locations; conducted and supervised site inspections, event scheduling, payments, and day-of-event operations; managed communications that averaged 50-60 emails and 10+ phone calls weekly regarding availability of event space, pricing, and other inquiries. • Developed and implemented office and event space policies and procedures regarding damage, cancellation, liability, check-out, and neglect; decreased late check-outs by 64% and event space damages by 37% by clearly stating client responsibilities and revising event rental contracts to clearly enumerate liability in more understandable language.• Recruited, hired, trained, and supervised five-person team to staff and manage events; created and organized work schedules and led monthly team meetings, bi-weekly 1:1 meetings, weekly team meetings, and mentored team on a daily basis; created Event Assistant positions for each event which led to 40% quicker response to client questions, problems, or additional space/equipment needs.• Interfaced with clients to maintain event expectations and mitigate disputes; conducted outreach to new and existing clients to generate demand for meeting space availability in correlation with on-campus events; increased reservations by 30% from local community leaders and landed two long-term rental contracts from religious and government-affiliated organizations worth $12,500.• Devised and instituted inventory management, cleaning schedules, as well as technology equipment rental application and tracking processes; scheduled EA’s for weekly inventory and equipment audits; eliminated double-booking for equipment rentals and equipment loss; automated maintenance and cleaning of event spaces using shared calendars and pre-scheduled email reminders.

Manhattan

Mentored student-athletes to ensure proper running and hurdling technique, and a high level of mental strength/confidenceAssisted coaching staff preparing track equipment, timed workouts, and oversaw student-athletes’ workouts

Manhattan, Ks

• Played vital role in the Intern team that was selected as winner of the Regional Marketing Plan competition (out of seven teams) for a new product called Paint Shield; conducted product research, consumer behavior, and competitive intelligence on the industry; estimated cost and ROI; designed in-store displays and materials; prepared marketing plan document and presented to panel of Regional Directors.• Held responsibility for key account management and worked to cultivate strong customer relations with 45 key wholesale accounts; up-sold wholesale and retail accounts to premium products with 10-20% increased value; increased revenues by 30-35%.• Led daily interactions with on-site customers and assisted them with color matching and identifying the right product for their projects; managed customer service via in-person or phone (15 weekly calls); assisted customers with checkout using POS software. • Managed daily inventory and assessments by analyzing Accounts Receivable and inventory management in ERP programs; managed stock replenishment, calculated rates of sale and inventory turnover, conducted competitive analysis, and assisted with delivery scheduling.

Manhattan, Ks

• Ensured that Kansas State Athletics name, logo, colors, and likeness were used within legal guidelines by those who held a license to marketing materials; managed communication with licensees through 25-30 weekly emails and phone call engagements.• Evaluated, accepted, or rejected 25-75 artwork submissions daily for compliance within K-State Athletics guidelines; supervised displays at seven local retail outlets to ensure compliance with trademark and licensing requirements; reported products that illegally used K-State Athletics trademarks to the proper legal authority.• Decreased misuse of K-State Athletics trademarks by 65%, improved response rate to licensee questions or product submissions by 82%, and improved office efficiency through faster responses by 58%; freed up time for Director of Trademark and Licensing to focus on larger projects that impacted K-State Athletics instead of day-to-day operations.

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Science - Ms, Hospitality Administration/Management

Bachelor Of Business Administration (B.B.A.), Business Administration And Management

Activities and Societies: Kansas State Women's Track and Field International Business Certificate

Bachelor Of Science (Bs), Economics

Minor: French

International Marketing And Behavioral Economics

Activities and Societies: USAC Volunteer Abroad-Provided teacher assistance in teaching elementary students learn english.

International Business With French, International Business