As a freelance brand and web designer, I collaborate with Black female service-providers to create unique visual identities that capture their value proposition and world view. I bring creativity, strategy, and technical expertise to every project, from logo design to custom WordPress websites. By focusing on user experience and visual impact, I help my clients stand out in crowded markets and connect with their ideal customers. My dedication to building lasting relationships and delivering high-quality branding and design drives positive business impact.SAMPLE PROJECTSThe Healing Stage (thehealingstage.com)• Developed a compelling brand strategy for a drama therapist, highlighting her expertise in providing services to Fortune 500 organizations.• Created a unique and visually impactful brand identity that is boho, bold, and approachable, with a touch of vintage charm to reflect the client's personality.• Built a custom WordPress website that effectively showcases the client's services, encourages bookings, and positions her as a top resource for out-of-the-box therapy.Mind Over Money (www.mindovermoney.net)• Crafted a bold and luxurious brand identity to appeal to high-earning millennial women with a desire for early retirement.• Developed a sleek and professional WordPress site to showcase my client’s experience as a licensed financial advisor, with a focus on empowering women to build wealth.

At B&T I have managed the marketing operations for a consumer goods client across five of their brands, encompassing email, SMS, and digital marketing programs, impacting 12 million+ subscribers. I am providing program management, content strategy and execution, and continuous analysis. All while maintaining detailed campaign history – A record of past marketing efforts including campaign objectives, strategies, tactics, channels, platforms, budget and the resulting metrics.I have also facilitated the mapping and streamlining of campaign go-to-market processes for an international hospitality brand’s digital marketing channels, uncovering ways to Improve speed-to-market and cross-functional team efficiency.MY DAY-TO-DAY: • Driving results for clients while maintaining strong relationships and delivering exceptional customer service.• Managing end-to-end marketing programs, optimizing performance and providing detailed reporting and analysis to ensure program success.• Improving team efficiency and effectiveness by optimizing processes and developing new approaches that deliver value to clients.• Crafting clear and effective creative briefs to guide campaign development.• Collaborating with cross-functional teams to ensure timely delivery and high-quality output of campaign elements.• Developing visually appealing and impactful presentations to communicate complex ideas and results.• Producing high-quality project documentation, including plans, reports, and maps, to facilitate communication and collaboration.• Analyzing data and creating actionable insights to inform decision-making.

At Fannie Mae, I led the development and execution of internal communication plans to support new technology innovation initiatives for the housing industry. I gathered and analyzed production and statistical data to create reports and presentations that effectively communicated key messages to executive management, clients, and stakeholders. I ensured all communication materials were consistent with the brand standards of the Enterprise Innovation Team and aligned with the strategic objectives of EIT and Fannie Mae.

As a leader at Clark Concepts, I oversaw a team that delivered full-service marketing campaign development, as well as website and graphic design solutions for multiple clients. I managed large-scale accounts, ensuring the scope, budget, timeline, and contractual deliverables were met. From strategy building to tactical execution, I brought my expertise and strategic thinking to every stage of campaign development. My goal was to position the agency as a seamless extension of our clients' organizations and their go-to marketing arm.

As a member of AARP's Audience Engagement team, I strategically placed campaign, marketing, and branding content on AARP.org to retain visitors, increase engagement, generate revenue, and grow membership. I managed third-party content creators and employed A/B testing and audience segmentation to generate over $1 million in website revenue.As program manager, I led business reporting and cross-functionally managed a team of fifteen colleagues to analyze and report monthly marketing analytics to company leadership on time. I used Adobe Omniture, Google Analytics, Microsoft Excel, and Google tools to analyze website data, revenue, and project performance. Based on the insights gained, I provided strategy recommendations to the team.

As the Brand Marketing Manager for the DC Circulator, a public bus system owned by the DC Department of Transportation, I managed all brand marketing initiatives, successfully promoted a new bus route on the National Mall, collaborated with teams to develop award-winning marketing campaigns, optimized email newsletter strategy through A/B testing, and led a full website redesign resulting in a 27% increase in monthly unique visitors and 13% decrease in bounce rate.

As a member of the marketing and advertising team for 17 educational degree programs at Georgetown University, I led daily coordination of website updates, e-mail blasts, advertisements, and event planning efforts. My responsibilities also included performing market research to drive advertising and curriculum development strategies, drafting website and social media content, and creating an editorial calendar to increase social media engagement by more than 25% within the first quarter. Overall, my contributions helped to attract more than 4,000 students per year.