Tiffany Giles Email and Phone Number

• Create and develop social media training program that is now used nationally. Courses include Instagram for Business, Tik Tok and Reels content creation, Advanced Paid Media, and more• Source, develop, and post targeted local office and company content – community involvement • Drive onboarding support socially including through the support of company recruiting and engagement efforts. • Work with senior leadership to enhance their social media presence and skillset • Participate in engagement of local competitive and recruiting messaging and efforts • Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. • Collaboration with PR Team to expand on publicity, community relations, and philanthropic efforts • Manage national CB content accounts • Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information • Local marketing ambassador/contact for upcoming Social Media Concierge effort.

• Work with senior leadership to develop marketing strategies across various social media, email marketing, and web plaforms.• Maintain community management on all brand accounts.• Develop marketing campaigns that speak to brand values and pillars • Communicate efforts weekly to president’s team and sales team• Manage all social media efforts on Instagram, Facebook, Tik Tok, and YouTube• Create and/or approve all video content on any PSA channels• Drive success through management of analytics on social channels• Monitor all platforms daily for customer responses or inquiries.

• Contracted by UNCF National Headquarters for social media strategy • Increased social media following by 20-25% within initial 2 months for 100% of clientele • Client was recognized as 2017’s number one in Baltimore via Propertyspark.com for social media presence in real estate • Use SEO methods to convert clientele on web platforms • Manage several LinkedIn Business Accounts • Proven ability to enhance brand identity, consumer relationships and increase sales using original content and marketing techniques • Develop brand development strategies and relevant content topics to reach target consumers • Assist clients with maintaining rapport with current and returning clients and increasing new clients through brand strategies and social media management • Conduct virtual and in-person meetings with client to discuss analytics, new methods and receive feedback/updates on vision • Offer editing and videography with Final Cut Pro and Adobe creative suite • Offer Tik Tok influencer and brand management

• Responsible for overall management of the sales support administrative team for the Mid Atlantic Region• Provide training on all Coldwell Banker administrative materials and customer service strategies• Provide marketing support training for Facebook, Instagram, Canva, and other multimedia sites• Responsible for hiring and professionally developing assigned team members• Responsible for development and management of standard operating procedures to ensure understanding and adoption, identifying opportunities for improvement • Create, facilitate and lead social media and branding for real estate courses throughout the Mid-Atlantic region• Provide guidance and mentoring, to all staff through implementation of policies•Direct supervisor for 21 reports

• Schedule and coordinate ad production, layout, processing and proofing within established deadlines for 30+ clients simultaneously • Responsible for account and content management for assigned clients and recruiting new business • Collaborate with Media Sales Consultants in developing presentation and proposal materials including Power Point presentations, maps, charts, graphs, and assist in producing daily, weekly and monthly reports. • Resolve advertisement issues highlighted by surrounding teams and clients • Prospect for new business through competitive media. • Gather and distribute information as needed: tear sheets, competitive, lineage reports, etc. • Maintain accurate documentation, including scheduling ads, completing layouts, handling adjustments, discounts and billing discrepancies. • Work with Adobe InDesign to complete graphics for clients • Ability to electronically prepress a print document with experience using pre-flighting software such as FlightCheck and PitStop Pro • Demonstrate working knowledge of page layout formats, master pages, style sheets, 4 color and Digital print production and prepress skills, and graphics formats, including; TIF, EPS, JPEG, GIF, b/w and 4/c printing • Ability to independently make decisions and problem solve when preparing files for output and document production • Participate in ongoing enhancement of core products and processes