- Serve on management team as confidant to store ownership, liaison to all departments, manage internal staff conflict, aid in new staff training and ongoing education related to store culture, brand knowledge, and product knowledge- Reduced total marketing budget by 50% through maximization of co-op, renegotiations of contracts, elimination of wasteful spending all while maintaining 20% year over year sales growth- Oversaw the creation of engagement ring microsite, www.whereaggiesgetengaged.com, from conceptualization to launch driving traffic from web to brick and mortar store- Coordinate one of a kind holiday parties, trunk shows, and philanthropy events in order to retain a high level of loyalty from the existing customer base- Led and executed primary market research strategies including segmented focus groups of the local student market to gain a better understanding of the purchase behaviors of the segment- Featured speaker at 2012 Centurion Show in Phoenix, Arizona presenting on the topic of managing a successful social media campaign as an independent jewelry store- Conceptualize & style photo shoots for cover and editorial spreads, choose pre-written industry editorials, write store specific articles, sell ad space to 13 vendors to cover 80% of the cost of the 52 page, high gloss, annual magazine with a circulation of 8,000- Oversees purchasing transactions through requisitions and orders, regulation of stock levels, negotiations of returns and payment terms, and the awarding of contracts to over 20 local and global brands- Represented David Gardner’s Jewelers as a buyer at Vicenza Oro Jewelry Show in Vicenza, Italy in 2010, and Couture Jewelry Show, Luxury, and JCK in Las Vegas June 2010, 2011, and 2012- Produce layout plan for the merchandising of over 100 feet of case space between 20 vendors, including dedicated case space for David Yurman and Rolex boutique

- Coordinate one of a kind holiday parties, trunk shows, and philanthropy events in order to retain a high level of loyalty from the existing customer base- Optimize event budget through analysis of returns to cut costs by 40% while continuing to grow brand recognition resulting in sales- Introduce new designers to the community through media relations, press releases and launch events to maintain relevance and drive traffic- Managed team in creating large scale philanthropy event in which the company donated $25,000 to organizations who multiplied allotted funds and donated the total earnings of over $80,000 to local charities - Earned role of lead jewelry stylist for David Gardner’s Jewelers, styling multiple photo shoots, fashion shows, and special events each year