Tiffany Wu Email & Phone Number

Mountain View, California, United States

Launched QuickBooks Business Tax and brought two most trusted names in accounting and personal tax categories together - QuickBooks and TurboTax. Lead the business strategy that transforms QuickBooks from providing accounting solutions to integrate seamlessly with human expert embedded “Books to Tax” solutions. This enables the QuickBooks platform to provide a complete financial picture without customers ever needing to leave the platform, and reinforces QuickBooks’ durable and defendable market leader position. On track to 10X annual revenue in year 2.

Mountain View, California, United States

Launched QuickBooks Live which marked a new chapter for QuickBooks franchise to pivot away from DIY only digital solution to a native human expert connected financial services platform. Successfully grew the offering 7X within 3 years as the fastest growing business unit within QuickBooks franchise. Identified as #2 key strategic big bet for Intuit, Quickbooks Live becomes the largest virtual bookkeeping service provider in North America with 2,500 credentialed multi domain experts.

Mountain View, Ca

Responsible for protecting recurring paid revenue of 4M Quickbooks users in base. Established QuickBooks first customer lifecycle retention strategy designed to increase active use, accelerate benefits payout, predict and proactively prevent attrition based on AI propensity models. Lead journey mapping, messaging and engagement strategy to build user behavior triggered retention outreach programs which addressed dormant activation, cancel saves, and trial winback to grow QB revenue of $20M+ annually.

Built first QuickBooks cross sell and upgrade GTM strategy within the several tiers of offerings to help customers retain with QuickBooks longer. Proactively and contextually recommended the next up SKU in customer’s product workflow via dynamically targeted messaging to articulate relevant benefits and values to their tasks on hand with upgrades, and increased customers retention, ARPC and total revenue by $18M annually.

Mountain View, Ca

Launched Mega channel partner marketing strategy to activate QuickBooks channel distribution via large platform partners, including AMX, PayPal, Amazon, and eBay. Negotiated rev share contracts to achieve mutually beneficial financial outcomes. Lead the strategy of creating a highly customizable API that delivers the enhanced value of QuickBooks + partner platform. Designed the partner marketing programs that’s native to the partner platforms, as well as communication channels, to drive paid conversion to QuickBooks and increased channel sales by 2X.

Santa Clara, Ca

Head up global Digital Marketing including SEM, SEO, display, web strategy, social media marketing, database marketing, email marketing, Lead Generation and User Acquisition. Managed 3 direct reports and 10 staff from 4 agencies.Developed integrated cross platform media plan using intent data and web behavior signaling for similar audience acquisition, contextual targeting and competitor audience conquering. Resulted an increase in site traffic by 73% and CTR by 19% in 6 months with merely 7% increase in budget. Decreased CPM by 93% and CPC by 132% through optimizing targeting and bidding strategy, redesigning new creative campaigns and developing dynamic keyword creatives. Leveraged web analytics, marketing automation and CRM data, including Marketo and Salesforce, to build the profile and the customer journey of highest LTV group, and then further optimized customer acquisition strategy which resulted in 45% increase in enterprise trial signups.Increased sign up conversion by 92% and conversion rate by 36% through expanding search result specific landing pages, developing strategic content designed for conversion, shortening conversion funnels, multivariate testing conversion paths to incentivize visitors to perform conversion action without distraction. Developed user behavior triggered email nurture campaign to harness product stickiness based on customer life cycle and user behavior. Optimized lead gen strategy and devised a comprehensive Account Based Marketing plan to increased lead volume by 190% and opportunity qualification rate by 35%.

Campbell, Ca

Developed and implemented multi-million dollar rebranding marketing plan. The strategy included establishing corporate identity, developing integrated awareness creative campaigns, rebranding website, social channels & product interfaces for 8 applications, and structuring brand transition communication and media plans. Execution of the strategy resulted in achieving 80% brand awareness within 120 days. Launched brand new TV campaign from competitive market gap analysis, target audience survey testing, media planning, traffic modeling, and further campaign optimization. Successfully achieved impressions goal and increased direct buy conversion by 6%, while remaining 8% under budget. Redesigned partnership products with Yahoo, Comcast, and Samsung leveraging traffic, conversion, and user behavior analysis. Improved LTV +18% by optimizing user experience and enhancing product engagements.Developed integrated B2B lead generation campaigns including content syndication, vertical targeted creative, digital display campaign via Google interest group targeting and contextual targeting, site visit remarketing, and dynamic content marketing based on IP. Increased enterprise trial subscriptions by 26% in a 4-week campaign. Increased free trial conversion by 13% by optimizing acquisition campaigns through targeted creatives based on user behavior, establishing landing page strategies, testing conversion flow via Omniture and refining conversion paths.

Campbell, Ca

Greater New York City Area

Increased Marketing ROI by improving department efficiency through an optimized marketing budget and media portfolio & placement.Developed and executed integrated online and offline marketing plans including developing digital campaigns, AB testing, display media buy, SEM, retargeting, Facebook contests, retailer social network cross promotions, engagement boosting content sharing, blogger content push, bridal and fashion magazine content feed.Launched an on-line retailer resource portal which provides real-time pricing, training programs, sales incentives, retailer CRM programs, co-op advertising resources, marketing material ordering, and a comprehensive image database.

Greater Detroit Area

Increased average transaction and marketing efficacy by developing and implementing a marketing strategy that refocused Tapper’s brand positioning. The strategy consisted of numerous rebranding efforts including developing a new corporate identity, directing new creative campaigns for print, TV, radio, and digital marketing, unique event marketing, and customer loyalty programs.Developed and executed the digital marketing strategy, including SEO, SEM, display advertising, social network advertising. Optimized the site design and improved the Ecommerce module based on analytics data to enhance customer online shopping experience and foster brand loyalty.

Developed market analysis for all product lines for the national market. Conducted competitive review and market research for potential sales regions. Developed training programs of new products for 120 retail boutique sales force and 320 wholesale sales representatives. Lowered CPM by optimizing advertising placements and foster strategic relationships with leading print publications.Significantly increased sales volume by introducing the brand to new target segments and organizing product launch events, press events, and special VIP exhibit sales. Exceeded sales forecast by managing initial grand brand launches for two high profile brands within Richemont group, Panerai and Montegrappa, through brand launch promotion, media communication events, new boutique openings, and celebrity endorsement.

Mba, Competitive Strategy, Marketing, Brand Management, Entrepreneurship

Ba, Economics And Marketing

Activities and Societies: Dean’s list, VP of Public Relations: Student Government, VP of Corporate Relations: Social Services Club