Tiffany Elena Harbrecht, Ma Email & Phone Number

Carmel-By-The-Sea, Ca, Us

Salinas, California, United States

Seaside, California, United States

❖ Conceptualize and write short and long-form content for print and digital platforms, including but not limited to: articles, blog posts, social media, emails, digital advertising, advertorials, newsletters, web pages and website redesigns, commercial scripts and more.❖ Develop content, editorial and social media calendars and consult on digital content strategy, content management and distribution. ❖ Work with marketing agencies and Chamber of Commerce organizations on behalf of clients (e.g., project management, deliverables, input on best practices) to support and execute projects.Clients and partners include Rancho Cielo Youth Campus, Champlain College, Scuffer Roofing, Scudder Solar & Energy Systems, North American Constructors Journal, CASA of Monterey County, and TMD Creative.

San Jose, California, United States

Provide recommendations for communication and content strategies for internal and external audiences to the Executive Director of the Mineta Transportation Institute, including guidance on writing, editing and brand positioning for various media platforms.

San Jose, California, United States

Co-created and implemented a vibrant, engaging social media strategy to introduce and engage San José State University's first Latina and fourth woman president with the SJSU community and beyond. My work, which was supported by an incredibly talented team, is regarded as a model for how best to welcome and represent a new president of a higher education institution by other California State University presidents and the CSU Chancellor's Office. Researched and developed detailed and relevant talking points and scripts for external and internal events and videos. Helped develop and launch an aligned communication strategy between the president and SJSU's main communication platforms, including social media, website and Washington Square magazine.

San Jose, California, United States

Served as leader on the University Marketing and Communications team, providing writing, editorial, editing, social media and brand style guidance where needed, leading to support as acting director of executive communications for the new president.Received CASE award for Best Writing Profile (1000+ words), district 7, for "Beam of Hope" in SJSU's signature publication Washington Square Magazine. Co-led the magazine to a CASE Award for Best Online Magazine, district 7, after reviving the publication from a multi-year hiatus. Co-created and implemented a comprehensive content strategy for SJSU NewsCenter and Washington Square Magazine. Managed print and digital distribution strategy for the magazine, with a 90+K print run and online version with exclusive digital-only content. Helped to reimagine and relaunch new websites for the NewsCenter on SJSU.edu and WSQ on Folean, a new interactive platform focuses on user experience. Continued to develop beat system; supporting College of Science, Mineta Transportation Institute, College of Health and Human Sciences, College of Engineering, and the Division of Research and Innovation with writing, social media and storytelling. Served as point person for voiceovers for internal and external video needs. Writing and edited scripts for commercials, social media and other video presentations.

San Jose, California, United States

On week one, began establishing and managing university's editorial and brand voice, tone and key messages, providing narrative content guidance and guidelines for the University Marketing and Communication team's webpages and brand/content style guide.Created and implemented "beat style" editorial system to promote the university’s academic and research endeavors as well as stories of students, faculty, staff and alumni by building relationships directly with the college leaders and stakeholders.Conceptualized and wrote news stories to support the Provost's office, the College of Professional and Global Education, Dr. Martin Luther King,Jr. Library, the College of Graduate Studies and the Lucas College and Graduate School of Business.Served as co-managing editor of the university and alumni magazine: Washington Square. I helped reimagine the publication from an alumni magazine to speak to and reflect interests of the entire campus community, launched a online version of the magazine on a novel digital platform, and collaborated on a full redesign of the print edition after a nearly three-year pause due to the pandemic.Supervised and managed the performance of two university writer and copy editors, providing context and vision, guiding research and interview approaches, supporting relationship building with stakeholders, providing editorial feedback, editing and approving final copy.Wrote, reviewed and edited overall social media content creation for SJSU's primary platforms, supported strategy.Collaborate on major campaigns, including writing and voicing video scripts for internal and external communications. Highlights: Impact campaign commercial, which aired on major Bay Area television during the 2021 Summer Olympics in prime time and 2022 College of Graduate Studies admissions commercial for YouTube and social media. Helped lead the redesign and relaunch of the SJSU NewsCenter website in my first year.

Boulder, Colorado

Conceptualized, wrote and edited compelling content across channels for Leeds' internal and external audiences; co-manage Leeds' social media, including strategy and campaign development and content creation; supervised and mentored student writers. Built relationships to create greater collaboration and engagement with stakeholders from around Leeds and the campus, and learned from their expertise to enhance content development across channels and campaigns.Contributed to a collaborative team culture, sharing responsibilities and developing working relationships with others that reflect respect for differing approaches.Assisted in development and launch of Leeds' rebrand, including the launch of a new website (UX, navigation and content creation) as well the development of Leeds' first brand style guide and related communications across channels. I also produced content, edited and helped develop the strategy and social media to rebrand and relaunch the school magazine Business at Leeds.

Burlington, Vermont Area

Managed content for major sections of champlain.edu (~300+ webpages in the CMS); assisted with UX and content development and information architecture for the relaunch of Student Stories, Giving and Centers of Experience sections on the website.Wrote, edited, fact-checked and proofread compelling, benefit-driven, audience-appropriate marketing copy across print and digital channels for the university that consistent with Champlain College's brand voice, tone and style, mission and strategic direction.Collaborated with internal stakeholders across university departments to gain understanding of new programs or campaigns, and developed engaging collateral to meet communication needs.Led photo and video shoot coordination, assisted in video content development (e.g., script writing and voice talent) and served as onsite manager for shoots. Advised faculty on marketing-related considerations on the implementation of curriculum changes and how to market new programs in print and digital media. Managed and mentored a team of student writers and oversaw student-produced blogs for Champlain's Admissions team.

Burlington, Vermont

Burlington, Vermont

Oversaw FOH operations for a modern, upscale gastropub; supervising a staff of 10+ servers, hosts, back servers and bartenders for regular dinner services and special events.Facilitated daily pre-service meetings, including educational wine and beer tastings and food pairings and provided service notes for the evening. Made relational contact with guests, touching tables and ensuring their dining experiences were meeting expectations in order to encourage repeat business and customer loyalty.

Monterey, California, United States

Wrote feature articles on wine and relevant topics for varied quarterly and monthly wine clubs newsletters. Provided an informative and fun customer experience to all guests at the oldest tasting room on Monterey's historic Cannery Row. Took pride in sharing the story of the Bargetto family and their wine journey as the oldest continuously operating winery in the Santa Cruz Mountains.Continued to write for newsletter for ~2 years after leaving the Monterey area.

San Jose, Ca

Taught introductory communication/public speaking courses for San José State’s Department of Communication Studies: created and executed lesson plans and facilitated student learning. Developed and presented workshops on writing and professional development and partnered with the business school to tutor business students in writing.Initiated a change in the GTA orientation process through my master's thesis research, which currently remains in place as part of annual training by the department.

Monterey, Ca

Wrote and edited creative copy for print catalogs, e-commerce and content-driven websites, including product activity guides, instruction manuals, trade show and sales collateral. Created and managed social media content for @ECNews (Early Childhood News), helping to establish their early presence and initial follower base. The Twitter feed now has 18K+ followers.Developed original children’s arts and crafts projects to promote company’s products in weekly email campaigns, on the Discount School Supply website and for their BioColor and Kids’ Crafts iPad apps.

Master Of Arts (Ma), Communication Studies

Activities and Societies: Graduate Teaching Associate programEmphasis in Critical Communication Pedagogy

Bachelor Of Arts (Ba), With Distinction, Human Communication

Activities and Societies: Alumni Association Member; Writing Tutor for Academic Skills and Achievement Program, Peer Counselor

Associate Of Arts (Aa), Liberal Arts