Tiffany Schmitt Email and Phone Number

Going back to scrappy & learning entrepreneurial intuition, courage!

Starbucks Rewards 🌟🌟 - TLA

Siren Retail ★ Food Strategy & Innovation

Plant-based protein 🌱SOAR Leadership Program - Inaugural Cohort

As the pilot class of the Commercial Leadership Program, this rotational assignment:• stretched me to grow my general manager skillset • helped me develop holistic understanding of the whole business picture• cultivated empathy for our “front lines” and retailersWest Region Sales - Impulse (Convenience channel, Front End) and Natural & Organic (Kashi, Bear Naked, Pure Organic)

U.S. Crackers 🟧

MorningStar Farms - Intern during Summer of 2017 & earned full-time offer to join after MBA graduation.

Put my digital expertise to work at an independent record label. The entrepreneurial spirit here was infectious! This company and role afforded vastly different experiences from the agency world I came from, but a couple of key experiences stand out: *Stretching myself to think strategically about digital holistically (owned/earned) and not just paid media.*Music is a universal language, so it was the first time I worked in an international capacity on releases across spanning multiple countries and with international content creators!

Incredibly influential and career/life-shaping experience that would set the tone for me! I spent nearly 4 years dedicated to the Keurig Dr Pepper (KDP), fka Dr Pepper Snapple Group, business. Our digital speed team was a bit unique as we did it all: digital strategy, digital media execution, campaign reporting (so many pivot tables and all the storytelling with data!), advertising effectiveness studies, multi-cultural campaigns, shopper campaigns, coupon campaigns, and branded entertainment campaigns! I also navigated KDP's:*internal structure - working with our day-to-day Digital COE clients but also brand, shopper teams *larger agency structure with various AORs, PR, social, and shopper agency cross-functionals

My first gig out of college was a fantastic exposure to the agency world. This full-service agency, focused on Fortune 500 Pharma/Healthcare, put my Type A organizational skills/strengths to work as I helped Project Management team develop and manage projects. I worked with various teams such as creative, technical and media cross-functional teams. I got my first taste of digital media strategy, planning, and buying here and didn't look back!

- Created digital, print, and multi-media marketing collateral for the Alumni Association's yearly events and programs (e.g. Homecoming, Lauds & Laurels, Care-a-thon). - Worked with over 20 departments throughout the UCI campus to distribute marketing collateral and increase awareness of Alumni Association events - Managed email marketing campaigns - Negotiated prices, deadlines with print vendors

- Assisted with event and product photography and photography editing - Organized incoming and outgoing shipments - Created tradeshow and event marketing materials

- Supported the implementation of marketing plans, promotion, and programs for UCI Hospitality & Dining Services - Assisted in marketing plan development, promotions, active selling, sustainability initiatives, product sampling, student advocacy, and advertising - Managed UCI Dining’s social media outlets (weekly email marketing campaigns, Facebook, Twitter) - Introduced new social media tools to help increase efficiency - Assisted in the management of quarterly field study interns - Created and designed various promotion materials for print and web - Oversaw and executed all videography and photography needs

- Collaborated with all Irvine Chamber departments to meet print and web design needs - Helped to maintain the Irvine Chamber’s award-winning publications, including a weekly e-newsletter and a monthly newspaper - Assisted with organization events such "Twitter Truck Tuesday" to foster the Irvine business community spirit and encourage potential members

One-on-one weekly meetings with Chinese and Japanese International students to assist in transition to American culture and student life at the University of California, Irvine