Tiffany Kroll Email & Phone Number

Coín, Al, Es

Spain

Spain

Leading strategic marketing initiatives Prerender a B2B saas tech company, driving significant growth and operational improvements. Oversee a team of 6 marketing professionals, focusing on data-driven strategies to enhance brand visibility, user engagement, and revenue growth.• Expanded marketing team from solo operation to 3 direct reports, while managing a broader team of 6 professionals• Increased activated-to-paid conversion rate from 12% to 20% through targeted marketing initiatives• Boosted monthly sign-ups by 105% (from 170 to 350) through optimized inbound marketing activities• Launched new homepage design, doubling time spent on page to 6 minutes and reducing u-turns by 41%• Implemented new pricing page, resulting in 22% boost in engagement and more effective user guidance• Introduced video marketing on LinkedIn, achieving 400% increase in engagement and directly contributing to a $25,200 annual deal closure• Conducted comprehensive TAM research, informing company direction and marketing focus for 2024• Implemented buyer journey mapping and funnel visualization, enabling data-driven optimization of marketing efforts• Developed and implemented marketing KPIs and OKRs aligned with company goals, driving accountability and performance measurement• Created sales enablement tools, including case studies and before/after graphics, supporting effective lead conversion• Spearheaded development of ICP Messaging and Language Guides for key stakeholders, ensuring consistent communication across all customer touchpoints

Spain

- Defining and coordinating the brand's marketing strategy- Defining buyer personas, customer journey and messaging- Supporting sales enablement - developing internal and external collateral- Developing Go-To-Market initiatives- Developing consistent communication strategies- Content strategy- Reporting, data analysis

Spain

A multi-faceted digital marketing agency serving B2B and B2C businesses worldwide, with a special focus on the wellness industry.- Providing tailored marketing consultancy and services to clients across diverse industries, including B2B mineral distribution, online education, digital art management, and wellness retreats.- Founded Retreat Marketing School, an online learning platform empowering wellness leaders to master their marketing strategies.- Offering comprehensive support through done-for-you services, mentoring, and coaching programs tailored to wellness businesses.- Successfully launching businesses online, increasing website traffic and leads by up to 200%.- Creating effective ad campaigns and funnels, developing positioning strategies, messaging, and content.- Designing impactful marketing collateral including video courses, brochures, case studies, and infographics to boost subscribers and sales.- Implementing user-centric website design and data-driven optimization, achieving 1st page Google ranking for clients with over 1000 monthly visitors from single articles.- Cultivating a thriving YouTube channel (@retreatmarketingschool) to share valuable marketing insights with the wellness community.

Marbella, Spain

A multinational marketing agency providing tailored marketing support to organisations across real estate, finance, retail and hospitality industries in the EU.- Managed and collaborated with cross-functional teams of 10, leading successful business and product launches. - Launched a flight delay compensation (Gate28) startup for a large global insurance company (Van Ameyde) in 3 European countries within 1 year. - Expertise in lead generation, managing large campaigns of 10k per month, resulting in a 50% increase in conversions for Alliance Group's subsidiary NowCompare (B2B and B2C Insurance business)- Promoted three times within two years, from Marketing Assistant to Digital Marketing Manager. - Utilised analytics and user experience survey systems to improve product and marketing campaigns, conducting split testing which led to a 120% increase in engagement. - Generated €1 million in sales with a go-to-market strategy for a Belgium startup real estate business (Vamoz).

Cape Town Area, South Africa

A start-up international B2B interior design organisation.- Successfully launched the B2B business unit, earning awards for Best Stand and immediate product sell-out over 5 consecutive years, due to strong leadership in organising trade shows.- Streamlined product ordering and delivery processes, resulting in a 12% efficiency increase.- Created visually stunning promotional materials, including brochures and newsletters, and established the company's website and social media channels to expand brand reach.

Bachelor Of Business Administration (Bba), Strategic Management

Education record