Tiffany Gonzalez Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

• Develop, implement, and oversee comprehensive marketing strategies for 4 hotels and 3 restaurants, focusing on advertising, promotions, public relations, and branded collateral to drive revenue growth and increase brand visibility.• Manage the creation and execution of tactical promotions, offers, and events, designed to boost both hotel and restaurant revenue and enhance guest engagement.• Oversee website management and social media channels, ensuring consistent messaging, audience engagement, and optimization for increased traffic across all platforms.• Collaborate with creative teams to produce high-quality marketing materials, including graphics and content, in line with each property's unique brand identity and marketing goals.• Strategically enhance brand exposure in local, regional, and national markets through targeted campaigns, partnerships, and public relations efforts.

Seattle, Washington, United States

• Developed, implemented, monitored, and evaluated comprehensive marketing communications strategies, including advertising, promotions, public relations, and collateral, to support revenue growth and brand visibility.• Managed tactical promotions and special offers aimed at driving incremental revenue and enhancing guest engagement.• Oversaw the hotel's website and social media channels to ensure consistent brand messaging and drive online traffic.• Coordinated graphic design and content creation for various marketing materials, ensuring alignment with the hotel's objectives.• Increased positive exposure in both local and national markets through targeted marketing efforts.

Remote

• Assisted with promotions and top line growth initiatives at Higher Education accounts across three different states including national and proprietary brand marketing initiatives• Developed and executed new programing including events, social media management, content creation, and logos for new accounts and developed long term marketing plans within each accounts’ budget• Regional Residential Champion responsible for internal communication regarding updates to programming across the region as well as onboarding for new onsite marketing managers

Nacogdoches, Tx

• Managed programming for all onsite food service including national brand franchises; Starbucks, Chick-fil-A, Einstein Bros., and Which-Wich, as well as proprietary brands, residential dining halls, catering, convenience stores, and athletic concessions• Assisted in development of request for proposal presentation and marketing copy and content• Developed annual marketing plan of events, promotions, and partnerships in alignment with contractual obligations and client expectations• Coordinated all internal and external communication with client/institution including press releases, surveys, email newsletters, media interviews, and presentations to discuss alignment and analyze results• Lead and developed a team of 10+ hourly student employees and a team of 5 student interns in the areas of marketing, business analysis, sustainability, and graphic design including employee evaluations

Nacogdoches, Tx

• Independently worked to develop digital marketing solutions for local businesses across the east Texas region• Met monthly new business revenue goal while maintaining and growing partnerships with current customers and up selling their campaigns• Managed current client campaigns and while providing excellent customer service

Columbia, South Carolina Area

• Coordinated development and ad trafficking of employment videos for over 120 markets across the US• Helped to develop new system for keeping detailed monthly logs of all videos produced• Reconciled customer accounts monthly including inventory of all ads produced

Columbia, South Carolina Area

• Developed long term print and digital marketing plans for local businesses• Met monthly sales goal of $20,000 in digital and print campaigns• Regularly met with clients to go over detailed analytical results and reporting of digital solutions and optimize their marketing campaigns

Five Points, Columbia, Sc

• Developed and maintained relationships with over 35 nonprofit organizations throughout the Midlands area• Managed staffing, training, and execution of all general event volunteer assignments• Analyzed volunteer group performance and managed distribution of $35,000 in festival charitable donations to the nonprofits• Collected and analyzed social media data during and after marketing of events

Columbia, South Carolina Area

• Maintained relationships and coordinated events with local businesses in the Five Points area• Collected and analyzed social media data during and after marketing of events• Successful setup and takedown of materials for several events in the Five Points area • Managed distribution of promotional materials throughout Columbia

4722 Forest Dr, Columbia, Sc 29206

* Responsible for recruitment of new prospective employees and their training * Increased sales through suggestive up selling techniques and thorough understanding of menu * Extensive knowledge of wine, craft beer, craft cocktail recipes and preparation, and Italian cuisine * Able to multitask and perform well in a fast paced and high pressured environment