Tiffany Porcelli Email & Phone Number

New York, Ny, Us

United States

– Lead the non-fiction marketing team at GCP by overseeing the marketing strategy for the GCP non-fiction imprints, Balance and Legacy Lit, including title-by-title marketing campaigns, advertising plans, B2B and DTC campaign overviews.– Manage, mentor, and guide three manager-level marketing direct reports– Franchise and brand author management to create and implement marketing strategies and campaigns to strengthen titles & drive sales for top-tiered authors like, Ken Follett, Harlan Coben, Sandra Brown, Preston & Child, Scott Turow, Tia Williams, as well as influential lifestyle brands, celebrities, and pop-culture icons.– Create and implement marketing strategies and campaigns to strengthen titles and drive sales– Collaborate closely with key stakeholders to ensure campaigns are as effective and efficient as possible to drive sales and audience development (Publicity. Editorial, Sales, Art, Audio, HBG Central Marketing).– Manage and build relationships with author and agents– Build brand partnerships and sponsorships– Oversee GCP Ambassador Program– Expand DEI efforts, specifically by working with influencers and in social ads outreach

New York City Metropolitan Area

– Franchise Author Management for Iris Johansen and Sandra Brown- Create and implement marketing strategies and campaigns to strengthen titles and drive sales- Manage and build relationships with author and agents- Expand marketing tool belt for campaigns- Reach out and build relationships with partners for cross-promotion opportunities– Research market trends and adapt strategies to leverage marketing campaigns– Manage and build brand marketing strategies for GCP's health, wellness, and business books, as well as manage lifestyles Facebook, Pinterest, and newsletter.– Establish relationships with online influencers appropriate to subject matters– Manage sales reports for brand authors and business reviews– Increasing DEI efforts, specifically by working with influencers and in social ads outreach

-Title Management - create and implement marketing strategies and campaigns to strengthen titles and drive sales-Author and Agent Care - create and manage relationships with authors and agents-Partnership Development – work on brand partnerships for various campaigns-Research market trends and adapt strategies to leverage marketing campaigns-Continue to grow Grand Central L&S online presence, as well as influence and engagement on Facebook, Twitter, Instagram, and Pinterest-Establish relationships with online influencers appropriate to subject matters-Increase effectiveness of GCP’s mid-list and L&S titles by monitoring and measuring campaigns using in-house and in-platform analytical tools-Manage sales reports for brand authors and business reviews

Greater New York City Area

-Create and execute innovative and effective marketing campaigns for 5-8 mid-list titles per month, as well as, work closely with Director of Online/Digital Marketing on campaigns for brand authors, such as Brad Meltzer, Nicholas Sparks, and David Baldacci.-Manage digital marketing campaigns for all titles in the lifestyle imprint, Grand Central Life & Style.-Advise authors on pre-publication and post-publication marketing to ensure campaigns are as robust as possible; including timelines, pre-order campaigns, social media management, newsletters, blogger outreach, email marketing, social media ads and boosted posts, etc.-Assist in management of GCP and author social media/publication platforms: Facebook, Twitter, Instagram , Pinterest, Medium Publication. Created and now manage a Facebook page for Grand Central Life & Style.-Liaison between Marketing, Publicity, Advertising, and Editorial departments to ensure that all campaigns are carried out as effectively as possible; including author care reports, ARC and galley management, sales reports, materials for Focus, Sales Conference, Seasonal Marketing Meetings, etc. -Monitor and create social media content for all ebook promotions across various GCP imprints, including Grand Central, Grand Central Life&Style, and Twelve-Part of Publishers Young Marketing Meeting (PYMM); comittee of marketers across various Hachette imprints to assess and analyze new marketing strategies within publishing, digital and social media platforms, effective and innovative campaign plans.

Nyc Metropolitan Area

-Managed promotional/social media marketing – Facebook, Twitter, Instagram, Pinterest-Advised on company branding/increase brand awareness -Assisted in organizing weekday/weekend social events for lounge

Nyc

-Liaison between clients and company trainers. Clients include Fortune 500 companies - PenguinRandom House, Bank of America, Pfizer, Estee Lauder companies, Campbell's, Time Warner, CBS - across numerous sectors including finance, book & media publishing, food & wine, health & beauty, fashion, sports, technology, PR agencies, and corporate-Pitched training services to new clients by researching new opportunities; secured new business with La Mer and Tom Ford Beauty and reestablished a relationship with Bobbi Brown Cosmetics-Refined company branding and marketing material-Prepared client media trainings: client messaging, content development, compiled relevant questions for mock interviews, crucial interview notes, and provided clients with media training feedback-Created and edited reels for clients entering broadcast journalism-Oversaw operations including financial planning, Accounts Receivable &Payable

Nyc

-Responsible for all media training operations and logistics, reported directly to the President-Maintained daily schedule, company calendar; planned travel; handled all meeting logistics-Edited/copied on-camera interviews using iDVD and IMovie-Handled operations including Accounts Receivable & Payable-Compiled post-training summaries and managed the company's FTP site for clients-Supervised all client needs including bookings, proposals, payment, and provided material/information

Little Neck, Queens

-Managed billing for 5 different supermarkets, reporting directly to the owners-Responsible for all Accounts Payable needs-Handled customer service needs -Corresponded with bookkeepers and managers of the 5 stores in regards to accounting matters

-Managed the front end of the supermarket-Responded to customer requests and complaints-Responsible for all store banking and accounting needs-Created promotional/marketing material for specials and events at the stores-Managed cashier's weekly schedule

Nyc

-Researched and fact checked-Transcribed-Wrote small captions for products and typed edited versions of stories-Published: The Green Room - "Best Bedtime Bets" blurb. May 2008 Connecticut Issue, Page 40

Ba, Mass Communications & Media Studies

-Minored in Sociology. -Communications focus was Journalism. -Interned at Cottage & Gardens Publications. -Worked at Angelo & Joe's.

Ma, Public Relations & Marketing

Focusing on Corporate Communications studies.