Tiffany Arnold, Msba Email & Phone Number

Augusta, Georgia, United States

• Conduct exploratory data analysis on large datasets to identify patterns and anomalies • Establish forecasting methodology to drive predictability in sales forecasting and customer behavior• Utilize advanced coding languages to manipulate, analyze, and visualize data• Conduct comprehensive market and competitive analyses to identify trends, opportunities, and threats• Develop and maintain automated data pipelines for streamlined data processing and reporting • Ensure data integrity through consistent validation to ensure accuracy and reliability• Collaborate cross-functionally to grasp business needs and convert them into impactful data strategies

Augusta, Georgia Area

• Provide key insights through data analysis techniques to influence business decisions • Develop and track KPIs through business analytics platforms • Manage campaign influence reporting and attribution modeling to evaluate effectiveness• Perform market analysis for both existing and prospective sales markets • Create data visualizations to reflect ROI for sales and marketing activities• Optimize data tracking within CRM and B2B Marketing tools

Augusta, Georgia Area

• Promotion to Senior Project Leader following superior performance and client satisfaction• Maintain responsibilities and accomplishments held under Project Leader position • Make strategic recommendations on marketing, engagement, and business decisions • Create ROI reports and conduct analyses for digital and social media campaigns• Provide leadership for national accounts from B2B to B2C, and startups to well-established organizations• Facilitate inter-department collaboration on a multitude of client and consumer-facing projects• Provide training and expertise for internal project leaders• Develop, coordinate, and maintain a training schedule for marketing project leader team

Augusta, Georgia Area

• Promotion to Marketing Project Leader following superior performance and client satisfaction• Plan, develop, present, and execute strategic marketing plans based on needs identification and collaboration with clients and internal team• Spearhead branding initiatives to establish client as an innovator in the marketplace and grow market share• Serve as the face of the company, simultaneously managing 6 national accounts and acting as the client’s main point of contact for projects, strategies, and inquiries • Leverage quantitative and qualitative techniques to analyze results and make decisions• Utilize campaign management and project management programs to develop and track marketing efforts • Examine email and web analytics relevant through software • Manage a team of copywriters, designers, web developers, videographers, and outside vendors for projects• Develop PR and social campaign strategies based on individual client needs and target markets• Coordinate client-sponsored booths for events and tradeshows, handling logistics before, during and after events

• Managed marketing efforts for 4 local organizations • Conducted market research for new and existing clients• Collaborated with internal teams to develop marketing materials while adhering to brand guidelines • Improved organizational skills by keeping detailed notes of all meetings with clients• Performed in a high-pressure environment and managed heavy workloads effectively• Supported project managers with daily tasks

Augusta, Georgia Area

• Exceeded productivity requirements by selling 6 lives over a 6-month period• Utilized up-sell and cross-sell techniques to sell products• Prospected clients by cold calling and warm calling on the phone and at public events• Communicated with 30-50 clients via phone on a daily basis • Improved interpersonal skills through prospecting and explaining complicated insurance terms

Athens, Georgia Area

• Directed a group of 6 members to create and design marketing solutions• Collaborated on the creation of promotional materials and marketing strategies carefully crafted for a target consumer• Conducted demographic research and implemented marketing mediums on a budget

Master Of Science - Ms, Business Analytics, 4.0

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: American Marketing Association at UGA, Women in Business, National Association of Black Accountants