Tiffany Fowler Email & Phone Number

Arlington, TX, US

Remote

• Joined Endeavor following the acquisition of the 10 Missions Media properties, continuing previous role and responsibilities while assisting with preparations for platform migrations. Post migration, my focus has.
• Evaluate digital products, identifying performance improvements and revenue opportunities
• Assist sales in outlining advertising strategies for their clients, utilizing the optimal products to achieve goals
• Develop go-to-market strategy and launch plans for new and enhanced products, collaborating with sales and marketing to drive product adoption and revenue growthThis role heavily leans on data analysis, marketing, and.

Remote

• 10 Missions Media is a growing publishing and media company serving the automotive aftermarket. I joined the team after the acquisition of NOLN, paving the way to shift from a print-first approach to a digital-first.
• 180% increase in website and newsletter ads served
• 300% increase in retargeted ads served
• 350% increase in partner emails sold
• 300% increase in digital product salesDuties:
• Support a variety of digital products and properties, ad serving and reporting

Arlington, Texas

• Produce artwork for shows and clients, earning an Honorable Mention and People’s Choice awardHelp multiple clients achieve their marketing goals through design, website, copywriting and consultingDuties:
• Create artwork for exhibits and clients
• Photograph artwork for digital presentation and juried show submissions
• Establish pricing, produce quotes for custom work, invoice and maintain accounting records
• Consult with clients on various marketing needs
• Develop graphics for digital and print media

Arlington, Texas

• Redesigned and rebuilt noln.net to improve UX, optimize performance and integrate SEO, which more than doubled traffic to the site and slashed the bounce rate in halfIncreased conversions to the website from social.
• Proof read articles and monthly issues of the magazine
• Designed magazine spreads, as well as print and digital ads for NOLN and advertisers
• Designed, developed, and maintained eNews and websites for publications and custom projects
• Trafficked digital ads on publication sites and email newsletters and reported analytics
• Produced the annual printed Buyers Guide and the online interactive directory

Lubbock, Texas

• Developed a new database in Filemaker to more accurately manage, bill and report on subscriptions for multiple publications with complex mailing structuresStreamlined the sales and production process for the annual.
• Managed special projects, including app development
• Designed print and web materials
• Trafficked digital ads and reported metrics

Austin, Texas Area

• Created this new position with input from the owner and other departments and outlined responsibilitiesImproved accuracy in product decisions, pricing, branding and distributionDuties:
• Developed procedures for product additions, changes, and discontinuance.
• Researched and processed new product requests, including samples, product packaging, product testing, contractor feedback, technical specs and coordinating trademark and patent filings
• Managed cost spreadsheet and master price list, part numbers and descriptions

Austin, Texas Area

Oversaw all marketing programs and company communication, managing up to 3 employeesFilmed/edited product videos with limited resources that proved to be valuable tools for contractorsStreamlined maintenance of multiple price lists and integrated competitor comparisons through the creation of a master spreadsheet, which resulted in reduced errors and.

Austin, Texas Area

• Consolidated the management of multiple catalogs and customer incentives programsSupported sales staff, distributors and contractors with stock and custom marketing materialsDuties:
• Assembled product samples and displays
• Designed all print collateral, limited web content, forms and correspondence
• Photographed and edited product images
• Maintained customer price lists