Tiffany Fowler Email & Phone Number

Arlington, Tx, Us

Remote

Joined Endeavor following the acquisition of the 10 Missions Media properties, continuing previous role and responsibilities while assisting with preparations for platform migrations. Post migration, my focus has shifted to a more strategic role.• Evaluate digital products, identifying performance improvements and revenue opportunities• Assist sales in outlining advertising strategies for their clients, utilizing the optimal products to achieve goals• Develop go-to-market strategy and launch plans for new and enhanced products, collaborating with sales and marketing to drive product adoption and revenue growthThis role heavily leans on data analysis, marketing, and collaboration with multiple departments to optimize our product offering for readers and advertisers alike, streamline processes for greater efficiency, and effectively communicate sales opportunities.

Remote

10 Missions Media is a growing publishing and media company serving the automotive aftermarket. I joined the team after the acquisition of NOLN, paving the way to shift from a print-first approach to a digital-first approach, expanding digital properties and sales.I manage the creation and transition of digital properties for new publications and events, increasing the portfolio of websites by 50% to date.By identifying opportunities and streamlining processes, I have laid the groundwork to scale the company's digital product offering and sales including:• 180% increase in website and newsletter ads served• 300% increase in retargeted ads served• 350% increase in partner emails sold• 300% increase in digital product salesDuties:• Support a variety of digital products and properties, ad serving and reporting• Design and deploy partner, sales, and marketing emails• Create and implement new digital marketing strategies and identify media opportunities• Work with internal teams, advertising partners and vendors to coordinate best practice digital initiatives• Provide technical data and support• Work with internal teams, technology vendors and consultants to develop and implement audience journeys• Hire, train and mentor team members

Arlington, Texas

Produce artwork for shows and clients, earning an Honorable Mention and People’s Choice awardHelp multiple clients achieve their marketing goals through design, website, copywriting and consultingDuties:• Create artwork for exhibits and clients• Photograph artwork for digital presentation and juried show submissions• Establish pricing, produce quotes for custom work, invoice and maintain accounting records• Consult with clients on various marketing needs• Develop graphics for digital and print media• Design and built websitesThe combination of marketing experience and knowledge of design allow me to help promote local events, establish brands and grow small business. The nature of my freelance work, in conjunction with my experience, often leads to additional consulting services for new and existing clients.

Arlington, Texas

Redesigned and rebuilt noln.net to improve UX, optimize performance and integrate SEO, which more than doubled traffic to the site and slashed the bounce rate in halfIncreased conversions to the website from social media by 100-500% across multiple platformsIncreased email new subscriber rate by over 200% and retention rate by 80%Attracted new advertisers and improved participation from existing advertisers with increased digital presence and implementation of the Buyers Guide Digital DirectoryDuties:• Proof read articles and monthly issues of the magazine• Designed magazine spreads, as well as print and digital ads for NOLN and advertisers• Designed, developed, and maintained eNews and websites for publications and custom projects• Trafficked digital ads on publication sites and email newsletters and reported analytics• Produced the annual printed Buyers Guide and the online interactive directory• Analyzed data from all platforms to make recommendations and implement improvements

Lubbock, Texas

Developed a new database in Filemaker to more accurately manage, bill and report on subscriptions for multiple publications with complex mailing structuresStreamlined the sales and production process for the annual Buyers GuideOther Duties:• Managed special projects, including app development• Designed print and web materials• Trafficked digital ads and reported metrics

Austin, Texas Area

Created this new position with input from the owner and other departments and outlined responsibilitiesImproved accuracy in product decisions, pricing, branding and distributionDuties:• Developed procedures for product additions, changes, and discontinuance.• Researched and processed new product requests, including samples, product packaging, product testing, contractor feedback, technical specs and coordinating trademark and patent filings• Managed cost spreadsheet and master price list, part numbers and descriptions

Austin, Texas Area

Oversaw all marketing programs and company communication, managing up to 3 employeesFilmed/edited product videos with limited resources that proved to be valuable tools for contractorsStreamlined maintenance of multiple price lists and integrated competitor comparisons through the creation of a master spreadsheet, which resulted in reduced errors and informed decisionsProvided creative direction and copy for all marketing materials, including catalogs, brochures, displays in branch sales areas, and vehicle graphicsCreated marketing campaigns for new product lines, branches and programs

Austin, Texas Area

Consolidated the management of multiple catalogs and customer incentives programsSupported sales staff, distributors and contractors with stock and custom marketing materialsDuties:• Assembled product samples and displays• Designed all print collateral, limited web content, forms and correspondence• Photographed and edited product images • Maintained customer price lists