Responsible to the Executive Vice President for full oversight and bottom-line accountability for the Marketing and Advertising division of the organization. Responsible for managing the budget, as well as developing, implementing, and managing advertising and marketing campaigns that promote the company, as well as its products and services, and driving website traffic and acquiring leads for members. Oversee all digital campaigns, email campaigns, and social platforms. Responsible to enhance brand awareness within the digital space and to oversee digital and traditional marketing and advertising. Recent successes include: complete re-design and re-platforming of the company's member website and intranet, complete re-design and re-platforming of the company's home search website, implementation of the company's first branded mobile application, and implementation of the company's first podcast.

Responsible to the Chief Executive Officer and Senior Vice President of Marketing for the development and execution of all marketing and communications projects to include website and digital marketing, email marketing, point of sale, store renovation and remodels, signage implementation, and re-branding initiatives.Develop and execute email, social media, digital, and traditional marketing strategies, campaigns, and promotions for Ashley HomeStore (Hampton Roads), Grand Furniture, and Grand Furniture Outlet (GFO); develop and provide analysis of sales, traffic and other reports to ensure focus on best tactics to drive sales through retail stores; develop and manage ROI and analytics for marketing campaigns and provide reporting to the organization; develop and share best practices to increase retail sales; monitor the competitive landscape and trends in consumer buying behaviors and develop appropriate responses.Recent Successes:Launched marketing campaign for a new product line resulting in 38.1% increase in sales traffic over a ten-week period with 49.1% less marketing budget YOY during same period; 11.78% increase in sales traffic YoYLaunched two social media contests resulting in 22,112 online respondents, 129 in store respondents, 3538 shares, 292.35% increase in Instagram followers, 29.94% increase in Facebook followersTen weeks of consecutive YoY traffic growth in a declining sales environment; $7M in written salesImplemented organization’s first email marketing programImplemented first project management infrastructure to 73 year old organization.Increased sales traffic over the last five weeks in a row an average of 19.7% each weekIncreased Instagram followers by 207% within 60 daysIncreased Facebook community by 30% within 60 days

Create the digital marketing infrastructure and program for a $2B organization; establish SEO/SEM protocols: keyword analysis, content enhancement, and AdWord campaigns; oversee the content migration and creation of a re-designed website working with SEO vendors and following SEO best practices; implement SEM strategies to increase traffic to the organization’s website; gather and analyze traffic to the website, customer behaviors, traffic sources, funnels and conversion rates; implement goals in Google Analytics that enable the organization to track website applications/ROI for the first time; create and oversee all creative projects, marketing communications, annual reports, and various corporate communications; lead strategic marketing and branding campaigns to drive member growth and revenue; manage multi-disciplinary teams and work cooperatively and effectively with vendors, clients and media partners; knowledge of finance and business management. Skills include copywriting, copyediting, and art direction.

Create social media marketing program and oversee traditional and digital channels, marketing platforms, campaigns, and social community for a $2B organization. Develop, implement, and execute strategic communications, marketing, public relations, and social media plans for organization. Write and edit correspondence for senior leadership, employee intranet, employee newsletter, and corporate video messaging. Write and distribute press releases for organizational events and serve as liasion with local media; manage and coordinate marketing staff and liaise with media outlets and advertising agencies; support sales and lead generation efforts; create promotions, establish tracking, and report results; communicate the marketing plan; build brand awareness and positioning

Analyze business processes and trends for product line to increase growth and profitability and to develop new products; Coordinate advertising and marketing to promote business and to maintain advertising accounts; Create reports for executive leadership outlining profitability and loss for product division; Worked with actuaries to establish pricing.

Through various positions within the organization, progressed from staff to leadership over my 12 year tenure with the organization. Held the following positions with this Fortune 500 organization. As a Regional Service Manager, I co-managed 450 associates, an $8 million budget, and work product of 16 direct reports.Regional Service Manager, Customer Service DivisionService Performance ManagerExecutive Management Intern, Regional HQLiability Supervisor, Claims DivisionLiability Claims Examiner I-II, Claims Division