Associate Vice President, Digital & Social Communications
CurrentWorking closely with senior leadership and partners throughout the corporate team, my mission is to advance communications goals and bolster brand favorability with thumb-stopping, highly-engaging digital content. In 2022 alone, my team’s organic and paid social campaigns resulted in more than 10 billion impressions. Responsible for:- TikTok, X/Twitter, Facebook/Instagram (Meta), LinkedIn, and emerging platforms- External agency management (creative + media)- Digital content production- Influencer strategy- Tracking performance & making data-driven decisions- Budget management- Building brand love