Tiina Laiho

Tiina Laiho Email and Phone Number

Head of services and communications @ CLIC Innovation Oy
Helsinki, FI
Tiina Laiho's Location
Helsinki, Uusimaa, Finland, Finland
Tiina Laiho's Contact Details

Tiina Laiho personal email

n/a
About Tiina Laiho

EXPERIENCE:- Over 20 years experience in marketing & communication and business development in management level positions - Marketing and communication expert with strategic understanding, but with 360 degree "hands on" experience. Have managed business development programs and marketing & comms for own start-up's, company brands and non-profits. - Management and leadership experience +20 years- B/L management & responsibility +10 years- Business development programs strategy & execution local and global level- Open innovation & RDI management +10 years COMPETENCE AREAS:Marketing & brand building&communication management:brand building, corporate communication, 1to1 marketing/relationship marketing, loyalty/CRM both BtoC and BtoB, email marketing, digital marketing channels, loyalty programs, online, brand building & marketing & positioning, digital strategies, viral, social media, mobile marketingRDI/open innovation and ecosystem management:Open innovation strategy, ecosystem facilitation & management, tool & innovation process development, innovation management, financing instruments, funding. Main developer for "Playbook open innovation management service" www.ecosystemplaybook.com. Business development:Loyalty programs, managing with metrics & KPI setting, sales development & management, development of e-channels/servicesBusiness management:Overall P/L responsibility of global and Nordic bzStart-up's: Business plans, business cases, go to market strategiesCo-creation methods and Service design:Workshop facilitation, Lego Serious Play instructor, design thinking methods

Tiina Laiho's Current Company Details
CLIC Innovation Oy

Clic Innovation Oy

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Head of services and communications
Helsinki, FI
Website:
clicinnovation.fi
Employees:
32
Tiina Laiho Work Experience Details
  • Clic Innovation Oy
    Head Of Services And Communications
    Clic Innovation Oy
    Helsinki, Fi
    View
  • Clic Innovation Oy
    Head Of Services And Comms
    Clic Innovation Oy Nov 2018 - Present
    Helsinki Area, Finland
    View
  • Ethink Oy
    Founder
    Ethink Oy Jul 2014 - Present
    Helsinki, Finland
  • Haaga-Helia University Of Applied Sciences
    Innoboost Manager
    Haaga-Helia University Of Applied Sciences Feb 2018 - Nov 2018
    Helsinki Area, Finland
    Innoboost on Haaga-Helia ammattikorkeakoulun palvelutarjoama, joka auttaa ja tukee yrityksiä, organisaatioita, yrittäjiä ja innovaation kehittäjiä innovaatioiden kaupallistamisessa. Innovaation matkaa itse ideasta kaupallistamisvaiheeseen tuemme erilaisilla palveluratkaisuilla. Innoboost palveluja löytyy kaupallistamisprosessin eri vaiheisiin.
    View
  • Haaga-Helia University Of Applied Sciences
    Project Manager
    Haaga-Helia University Of Applied Sciences Jan 2016 - Nov 2018
    Helsinki, Pasila Campus
    Building digital competence training for higher level and adult students. Coordinating program between 20 universities of applied sciences. First training available in spring "Digitekijä fast track" and sales and marketing program "Digiosaaja" together with Metropolia and Laurea universities of applied sciences.
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  • Haaga-Helia University Of Applied Sciences
    Cityzer - Creating New Business From Air Quality And Weather Data -Project Lead
    Haaga-Helia University Of Applied Sciences Dec 2014 - Nov 2018
    Helsinki
    Research and development, senior lecturer
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  • Trustability Incorporated Oy
    Co-Founder
    Trustability Incorporated Oy Jul 2012 - Jun 2016
    Helsinki, Finland
    Audreydating.com & audrey.fi "rewriting" the rules of internet dating. Trustability Incorporated Oy " the real identity technology platform service"
  • 12Snap Oy
    Managing Director
    12Snap Oy Jan 2011 - Jul 2013
    Helsinki, Finland
    B/L responsibility of Nordic clients and head of Nokia account at Serviceplan/12snap.
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  • 12Snap
    Executive Director / Nordic Region
    12Snap Apr 2008 - Jan 2011
    Helsinki
    12snap a leading ad agency pioneer in mobile marketing and digital marketing.
    View
  • 12Snap- Lokomobil /Sweden
    Planner/Am
    12Snap- Lokomobil /Sweden Aug 2006 - Apr 2008
    Planner for the Nokia account globally at 12snap/ AM Selected clients in Nordic area
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  • Nokia Corporation Strategic Marketing
    Senior Marketing Manager
    Nokia Corporation Strategic Marketing Jul 2005 - Jul 2006
    Global Responsibility, Headquarter In Espoo
    Nokia program owner and business owner for Nokia new loyalty program "My Nokia". Responsible of the strategy, business case, planning, execution and follow-up globally. First launch of the new mobile program in China area.
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  • Nokia Corporation
    Manager Consumer Communications (Relationship Marketing/1To1)
    Nokia Corporation Feb 2003 - Jul 2005
    Global responsibility of 1to1 communication strategy, execution and follow-up. Building of 1to1 programs and tools to support them in co-operation with Nokias local/area marketing organizations and IT.
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  • Teliasonera
    Business Development Director And Head Of Sme Marketing
    Teliasonera 1995 - 2002
    Helsinki
    Head of SME business development & marketing & crm programs. Created, launched and executed CRM program for SME customers in close operation with Sales organization. Resulted in major increase in profits, sales and customer satisfaction.
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  • Exxon Corporation
    Help Desk Manager (B2B Customer Care)
    Exxon Corporation Aug 1991 - Oct 1995
    View

Tiina Laiho Skills

Coaching Teaching Higher Education University Teaching Sports Teacher Training E Learning Adult Education Lecturing Digital Marketing Mobile Marketing Digital Strategy Email Marketing B2b Online Marketing Social Media Marketing Marketing Strategy Digital Media Product Marketing E Commerce Mobile Advertising Mobile Internet Social Media Viral Marketing Mobile Technology Marketing Communications New Business Development Business Strategy B2b Marketing Team Leadership Mobile Commerce Online Advertising Integrated Marketing Sales Management B2c Mobile Applications Account Management Direct Marketing Brand Development Mobile Strategy Campaign Management Affiliate Marketing Loyalty Programs Customer Relations Business Management P&l Management Kpi Channel Mobile Mobile Content Customer Experience Mobile Solutions Marketing Roi Content Creation Mobile Media Mobile Payments Online Sales Mobile Services Start Ups Mobile Communications

Tiina Laiho Education Details

Frequently Asked Questions about Tiina Laiho

What company does Tiina Laiho work for?

Tiina Laiho works for Clic Innovation Oy

What is Tiina Laiho's role at the current company?

Tiina Laiho's current role is Head of services and communications.

What is Tiina Laiho's email address?

Tiina Laiho's email address is ti****@****elia.fi

What schools did Tiina Laiho attend?

Tiina Laiho attended Aalto University, Hamk Häme University Of Applied Sciences.

What skills is Tiina Laiho known for?

Tiina Laiho has skills like Coaching, Teaching, Higher Education, University Teaching, Sports, Teacher Training, E Learning, Adult Education, Lecturing, Digital Marketing, Mobile Marketing, Digital Strategy.

Who are Tiina Laiho's colleagues?

Tiina Laiho's colleagues are Jussi Lahtinen, Susanna Kupiainen, Nina Hurme, Taina Kujanpää, Anna Tenhunen-Lunkka, Tanja Suni, Aila Maijanen.

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