Media and Public Relations Manager, Creative Copywriting

Major Duties included Marketing, Sponsorship Management, Events, Communications Managed Sponsorships and Community Events- Created Women’s “Success in Business” EventModerated event celebrating National Women’s History MonthDeveloped event, managed logistics, selected panelists, and acted as MC (Mistress of Ceremony)- Created “Deals on Deck” monthly networking events to introduce local businesspeople Developed Communications Strategy and Media Relations… Show more Major Duties included Marketing, Sponsorship Management, Events, Communications Managed Sponsorships and Community Events- Created Women’s “Success in Business” EventModerated event celebrating National Women’s History MonthDeveloped event, managed logistics, selected panelists, and acted as MC (Mistress of Ceremony)- Created “Deals on Deck” monthly networking events to introduce local businesspeople Developed Communications Strategy and Media Relations Plan - Authored corporate communications to shareholders, clients and employees - Developed press releases, created website content and updates - Media plan successfully garnered large quantity of press placements Created Reputation Management Strategy - Counselor to CEO and Senior Management on all communication issues - Developed and authored Executive Management and Board “Issues Talking Points“Developed Community Education - Conceived Bank‘s innovative “Money Di$covery Areas” Concept flipped children’s space from routine to stimulating learning environment The money & finance learning environment became signature feature of branches Appeared on local access TV introducing the concept Introduced “Guerilla-style” marketing campaigns to increase exposure Show less

Major Duties included Employee Training and Motivation, Communications, Sales Management, Diversity ChampionManaged staff of six providing sales and marketing support for 800+ employees in five countiesManaged regional sponsorship, advertising, donation and marketing budget of approximately $1 millionSelected as regional Quality Service Champion to be “voice of client” for all product & service enhancements Created employee reward, recognition and motivational… Show more Major Duties included Employee Training and Motivation, Communications, Sales Management, Diversity ChampionManaged staff of six providing sales and marketing support for 800+ employees in five countiesManaged regional sponsorship, advertising, donation and marketing budget of approximately $1 millionSelected as regional Quality Service Champion to be “voice of client” for all product & service enhancements Created employee reward, recognition and motivational events for five major Lines of Business Created “Diversity Awareness” Program for Executive Management and Board of Directors- Heightened collective knowledge towards diverse employees/clients through cultural sensitivity- Explored diverse ethnic & generational groups including Hispanic, Jewish & Gen Y/Millenials Facilitated Sales & Referral Training Courses - created “Building Rapport With Clients” curriculum Selected for team to revamp new hire orientation and employee onboarding process Led statewide Communications Team in SunTrust’s acquisition of Huntington Bank/Florida - Selected from all corporate peers for this leadership role - Developed full-scope internal/external merger communications plan for bank employees (3,000) and client households (200,000)- Utilized all available communication channels (paper, websites, teleconference, e-mail & intranet) Show less

Major Duties: Leadership and Supervision to Item Processing DivisionsManaged staff of 50+ employees in regional operation divisionManaged operating budget of $1.1 millionRe-designed workflows for efficiency and productivity Established 1st employee education and training programs for operations employees - Created courses that explained, for first time, their role in the big picture - Job share program enhanced their career path with… Show more Major Duties: Leadership and Supervision to Item Processing DivisionsManaged staff of 50+ employees in regional operation divisionManaged operating budget of $1.1 millionRe-designed workflows for efficiency and productivity Established 1st employee education and training programs for operations employees - Created courses that explained, for first time, their role in the big picture - Job share program enhanced their career path with organizationEstablished 1st employee reward and recognition programEmployee turnover decreased from 60% to 30% in one year Show less

Major Duties: Customer Service for “1-800” call centerManaged four employees in banking call center environment (incoming and outgoing calls)Developed employee motivation and recognition awards to encourage quality service

Major Duties: Customer Service, Payments and CollectionsManaged SunBank Mortgage Loan Servicing Department of 23 employees Responsible for overall servicing of 13,000+ mortgage loans in Florida (payments, escrows, collections)Identified need and then created & developed course and curriculum for “Mortgage Loan Communications” (verbal and written); was 1st course geared specifically towards loan servicing employees Managed Mortgage Loan Collection Department;… Show more Major Duties: Customer Service, Payments and CollectionsManaged SunBank Mortgage Loan Servicing Department of 23 employees Responsible for overall servicing of 13,000+ mortgage loans in Florida (payments, escrows, collections)Identified need and then created & developed course and curriculum for “Mortgage Loan Communications” (verbal and written); was 1st course geared specifically towards loan servicing employees Managed Mortgage Loan Collection Department; staff averaged 100+ daily collection callsAnalyzed loan workout and modification agreements Show less

Major Duties: Sales; Legal (Trademark, Licensing, Sports Royalties); Trade Shows Co-founded plush toy company Created, produced and marketed nationally collegiate "Team Teddies" teddy bears Employed special needs individuals through partnership with Easter Seals SWFL for dressing/shipping toys